media kit Media Holding 16+ Женщины это наша страсть! Мужская и женская коллекции до 64 размера 21/2018
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1 1 (235) цена: 150 руб. 10 (229) цена: 150 руб. ПУТЕВОДИТЕЛЬ ПО ВЫСТАВКЕ / exhibition guide snowimageofficial@gmail.com spring s ummer / (230) цена: 150 руб. CPM Москва NEW IN TOWN by LERROS Павильон F0.F13 Im Taubental 35, Neuss, Germany специальный выпуск / 2 (8) (233) цена: 150 руб. международная Бизнес-ПЛАтформА Bee-together.ru Аутсорсинг Легкой ПромышЛенности plus салон тканей комплектующие фурнитура для текстильной промышленности Media Holding media kit Женщины это наша страсть! Мужская и женская коллекции до 64 размера 16+ open-fashion.ru 16+
2 Media holding PROfashion Media holding PROfashion was founded in It includes about 15 projects, including print publications, online portals, a consulting agency and a communication agency. Also, the media holding is the founder of the Russian Association of participants of Fashion Industry (RAFI). The main tasks of the media holding: 3provide Russian fashion and light industry specialists with access to up-to-date information and market analysis; 3create a workable platform for establishing regular contacts between all participants in the fashion industry. PROfashion Publishing house Digital PROfashion Media Agency RAFI PROfashion Consulting 1 page 5 page 12 page 14 page 15 page
3 PROfashion magazine PROfashion the analytical and the most informative Russian B2B magazine about fashion industry Target audience: Professionals of fashion market, including business owners and top managers of companies 3trusted by readers and customers 3has a reputation as an actively developing professional publication 3accredited at all major international exhibitions of clothing manufacturers, shoes, accessories, textiles, accessories and components 3publishes the most current information about the fashion industry 3establishes direct communication between market players Published since 2006 Frequency: 14 editions a year Circulation: and more Number of pages: Distribution channels Showrooms in Moscow/ large Russian and CIS cities copies Subscription copies PROfashion mail delivery (depending on segment and occupation) copies Fashion trade fairs, fashion weeks, forums, trainings, conferences and other fashion events copies Advertisers copies Total circulation (each issue) copies 1
4 PROfashion magazine 1st cover page Position... 1st cover page nd cover page rd cover page th cover page Gate folder nd or 3rd, last spread Spread page next to Contents page page Editorial article or interview Spread article/ interview page (Showrooms section) /2 page (Showrooms section) Spread Gate folder Gate folder Foldout (4 pages) Foldout with an overlap (4 pages) Foldout (hard covermagazine) (16 pages) Foldout (hard cover magazine) (24 pages) Foldout (hard cover magazine) (32 pages) Inserts (without overlap) Minimum format: 100 х Maximum format: 210 х Circulation starting from 5000 copies page + glued ad specials /1 page + Glued ad specials with an overlap Foldout VAT is not included / s in euro are valid until December 1, Foldout with an overlap
5 RELEASE SCHEDULE 2019 deadline Release date Distribution at exhibitions 1 (235) 18 December 10 January 2 (236) 25 January 4 February 3 (237) 25 January 7 February 4 (238) 1 February 14 February 5 (239) 8 February 14 February 6 (240) 17 May 24 May Международная Бизнес-Платформа Bee-together.ru Аутсорсинг Легкой Промышленности 7 (241) 21 June 8 July 8 (242) 2 August 12 August 9 (243) 9 August 26 August 10 (244) 16 August 2 September 11 (245) 19 August 2 September 12 (246) 21 August 2 September 13 (247) 14 October 4 November Международная Бизнес-Платформа Bee-together.ru Аутсорсинг Легкой Промышленности 14 (248) 21 November 2 December 1 20 (249) 18 December 9 January 20 3
6 Size (Width x height) plus 5 mm per outer edge magazine/projects PROfashion magazine KIDS Russian EXPO-calendar Fur & Outwear guide Manufacturers Outsourcing Store Concept Magazine SUPERSIZE 1st cover page 2nd cover page 3rd cover page 4th cover page 1page Foldout 1st spread 2nd spread 3rd spread spread last spread 1 page Editorial article or interview Spread article/interview 1 page (Showrooms section) 1/2 page vertical (Showrooms section) 1/2 page horizontal (Showrooms section) Gate folder Foldout with an overlap (1cm) Logo in information block 215 х х symbols symbols 180 x ,5 х х х х х х х х х х х х х 165 File format: TIFF, EPS, AI, INDESIGN for MAC. File in CDR formats are not accepted. Color profi le: CMYK. Image resolution: 300 dpi 4
7 14 (233) цена: 150 руб международная Бизнес-ПЛАтформА Bee-together.ru Аутсорсинг Легкой ПромышЛенности plus салон тканей комплектующие фурнитура для текстильной промышленности PROfashion Digital S1 S4 S3 S7 S8 S5 S2 s6 S4 ing PROfashion E1 E2 E3 E4 s1 s2 s3 s4 s5 s6 s7 s8 E1 E2 E3 E4 E5 Wallpaper, 211*1854 pxl 1 month Billboard, 460*150 pxl 1 month Banner in rotation on the main page (left side), 220*100 pxl 1 month Banner in rotation on the main page (left and right side), 220*300 pxl 1 month Banner in rotation on the all site pages (lower part), 100*100 pxl 1 month News on the home page ( symbols/ 2-3 illustrations. News article (fashion industry b2b-format) 1 release Interview ( symbols+illustrations) 1 release Event announcement symbols/ 2-3 illustrations 2 weeks Views (February 2018) Unique visitors (February 2018) PROfashion electronic database includes more than еmails of the fashion industry experts from Russia, CIS and Europe weekly newsletter PROfashion (every Monday at 10 a.m.) S1 Position 5 Banner (600*120 pxl) 1500 Banner (600*120 pxl) 400 Company weekly newsletter ing ( symbols illustration link to PROfashion website) 700 Banner (600**20 pxl) 300 Individual advertising newsletter ing 3250 Language segmentation Russian Turkish Italian English VAT is not included / s in euro are valid until December 1, 2019 Individual advertising newsletter ing on behalf of Client Company E5 Submission schedule/ number of issues PROfashion.ru PROfashion-kids.ru PROfashion.asia Technical requirements: Images, not less than 3 files 300x300 px, resolution of 72 dpi. Text from 1000 to 2000 symbols The logo in png or jpg format. You can use the ready-made layout. The maximum width of the letters 620 px. Image width to 500 px.
8 14 (233) цена: 150 руб международная Бизнес-ПЛАтформА Bee-together.ru Аутсорсинг Легкой ПромышЛенности plus салон тканей комплектующие фурнитура для текстильной промышленности PROfashion Digital: package proposal PACKAGE PROfashion.ru #1 #2 #3 #4 #5 S1 S2 S1 s1 s2 Wallpaper, 211*1854 pxl * Billboard, 460*150 pxl * S4 s3 Banner in rotation on the main Page (left side), 220*100 pxl * * S8 S3 S4 s4 s5 Banner in rotation on the main Page (left side), 220*100 pxl * Banner in rotation on the all site pages (bottom of the page), 100*100 pxl S7 S5 s6 s6 s7 s8 News/announcement ( symbols/2-3 illustrations) * * * Interview ( symbols/illustrations) * Event announcement symbols/2-3 illustrations) * ing PROfashion E1 Banner (600*120 pxl) * E1 E2 E2 E3 E4 Banner (600*120 pxl) * Announcement/news ( symbols/1 illustration, * * * link to PROfashion website) Banner (600*20 pxl) * E3 PROfashion.ru PROfashion-kids.ru PROfashion.asia E4 VAT is not included / s in euro are valid until December 1,
9 KIDS 21/2018 Kids fashion latest catalogue that includes updated contacts of manufacturers, buyers and the most recent kids clothing, shoes and accessories trends. Distribution channels Showrooms and kids clothing companies representatives PROfashion mailing (kids segment) Specialized kids exhibitions or exhibitions that include kids clothing segment both in Russia and abroad Advertisers Total circulation (each issue) copies copies copies copies copies Frequency: twice a year (February, August) Circulation: starting from copies Number of pages: Specialized Events Fashion Industry Fashion Central Asia Obuv Mir Kozhi Mosshoes Textillegprom Other events СРМ CJF детская мода deadline Release date January 4 February 22 2 August 12 February January 20 5 February 20 7 Position 1st cover page nd cover page rd cover page th cover page 1875 Gate folder st spread 1500 Spread page page (Franchising section) 700 Spread (Franchising section) 900 Inserts (without overlap) page + glued ad specials page + glued ad specials with an overlap 1500 Logo in information block 300 VAT is not included / s in euro are valid until December 1, 2019
10 PROfashion Russian Manufacturers специальный выпуск / 2 (8) 2018 the most complete catalogue of companies, which includes the most current collections, retail offers, warehouse programs, the timing of orders and pre-orders, as well as contacts of Russian manufacturers. Distribution channels PROfashion Magazine Subscribers Direct mailing on PROfashion buyers database Professional exhibitions, Fashion Weeks, forums, seminars, conferences and other events of the fashion industry Advertisers Total circulation (each issue) copies copies copies copies copies open-fashion.ru 16+ Specialized Events Frequency: twice a year (August and February) Circulati on: starting from copies Number of pages: Fashion Central Asia Beltexlegprom Fashion Industry Other events Textillegprom СРМ Position 1st cover page nd cover page rd cover page th cover page Gate folder st spread page-questionnaire page Spread (questionnaire+page) deadline Release date January 4 February 22 2 August 12 February January`20 5 February`20 8 VAT is not included / s in rubles are valid until December 1, 2019
11 PROfashion Fur & Outwear guide 6/2018 PROfashion magazine supplement that includes analyti cal informati on, trend forecast, outwear market analysis, updated contacts of fur & outwear manufacturers, providers and agents. Distribution channelsе PROfashion fur & outwear buyers and showrooms database mailing Furs & Outwear specializing expos Advertisers Total circulation (each issue) copies copies copies copies Frequency: once a year (February) Circulati on: from copies Number of pages: Specialized Events Fashion Central Asia Beltexlegprom Fashion Industry Textillegprom Other events СРМ Mosfur / Chapeau Position 1st cover page nd cover page rd cover page th cover page Gate folder st spread page page editorial-article /2 page 600 Logo in information block 200 deadline Release date January 19 6 February January 20 4 February 20 9 VAT is not included / s in euro are valid until December 1, 2019
12 14 (233) цена: 150 руб. spring s ummer 2019 международная Бизнес-ПЛАтформА салон тканей комплектующие фурнитура для текстильной промышленности CPM Москва NEW IN TOWN by LERROS Павильон F0.F13 Im Taubental 35, Neuss, Germany PROfashion special projects Information and commercial materials in PROfashion magazine of the appropriate subject with separate covers ПУТЕВОДИТЕЛЬ ПО ВЫСТАВКЕ / exhibition guide Мужская и женская коллекции до 64 размера Frequency: twice a year once a year Circulation: copies. Number of pages: Position 1st cover page nd cover page rd cover page th cover page Gate folder, 2 pages st spread Spread page page Editorial article or interview /2 page Bee-together.ru Аутсорсинг Легкой ПромышЛенности plus Frequency: twice a year Circulation copies. Number of pages: project deadline Release date Super Size 12 1 February 14 February Accessories &Shoes 2 8 February 14 February Outsorcing 17 May 24 May Textile 17 May 24 May Free warehouse 15 March 26 March Super Size August 2 September Accessories &Shoes 3 19 August 2 September Store Concept August 2 September Outsorcing 14 October 4 November Textile 17 October 24 Octoberr Free warehouse 4 October 18 October VAT is not included / s in euro are valid until December 1,
13 PROfashion special projects calendar EXPO-calendar wall calendar that consists of Russian and foreign exhibitions, fashion weeks and CIS exhibitions of the fashion industry 2st cover 1st cover 4st cover 2st cover 3st cover Рекламный блок 200 х 50 мм 3st cover Frequency: twice a year (January, June) Circulation: copies VAT is not included / s in euro are valid until December 1, Position 1st cover page nd cover page rd cover page th cover page 2500 Highlighting of the exhibition 500
14 PROfashion Media Agency PROfashion Media Agency communication agency specializing on carrying out integrated effective PR campaigns and event organization. Kids Catwalk at CJF (Kidswear expo) Joint project of Expocentre Fairgrounds and PROfashion Media Agency 3twice a year: September, February 33 days of catwalks 3twice a day ADVANTAGES FOR COMPANIES PARTICIPATING IN THE KIDS CATWALK: 3the opportunity to declare your company and demonstrate a new collection; 3attract the attention of the maximum number of visitors to the buyers and press; 3highlight your brand among other exhibiting companies; 3get support in the relevant media. STANDARD PARTICIPANT PACKAGE INCLUDES: 36 model outputs in ready-made images (6 looks); 3photos and video project from the show; 3work of th show-director, sound engineer, stylist, make-up artist, hairdresser and models; 3placing information about the company in the program of the event. Package price: rub. * The cost of each additional look: 5000 rubles. * Held twice a year since
15 PROfashion Media Agency PROfashion Masters annual all-russian competition of clothing designers Our Mission Give an opportunity to young professionals to declare themselves in professional community, enjoy all the features of the designer profession in real and give the opportunity to present their collections at the largest clothing expo. Participants 3 Students and graduates of specialized universities 3 Young professionals 3 Novice designers Russian and foreign companies, wellknown designers, fashion editors and bloggers, stylists, shop& showroom owners, specializing in work with Russian designers. Stages of the competition 1. Sketch Competition (August-November) 2. Defi ning the fi nalists during the PROfashion Awards (December) 3. Clothing Competition (January - February) 4. The fi nal of the competition during CPM expo (February) Jury Members of the jury are the experts, heads of major industrial Prizes 3 Materials and supplies for creating the competitive collection 3 Participation in the runway show at one of the largest fashion exhibitions in the industry 3 Prizes and gifts from partners and jury members Media about PROfashion Masters The contest is highlighted by main federal and regional fashion press, including the print media, online portals and television 13
16 Russian Association of participants of Fashion Industry Organization of business trip to industry exhibitions around the world As buyers - customers of the exhibition 3ITMA, Milano Unica, Filo (Milan, Italy) 3Pitti Filatti (Florence, Italy) 3Intertextle Shanghai (Shanghai, China) 3Vastra (Jaipur, India) 3Modtissimo (Porto, Portugal) 3International Fashion Expo (Kishinev, Moldova) 3CLOTHING MACHINERY (Istanbul, Turkey) 3The Core Istanbul (Istanbul, Turkey) 3VIPTEX (Antalya, Turkey) 3CPM (Moscow, Russia) 3MarediModa (Cannes, France) and many more As participants (joint exposition) 3The Gallery (Dusseldorf, Germany) 3Central Asia Fashion (Almaty, Kazakhstan) 3Fashion Industry international trade fair (Saint-Petersburg, Russia) As participants of business trips in textile and knitwear manufacturers: 3Turkey 3Tunisia 3Kyrgyzstan 3Uzbekistan Organization of closed B2B meetings between members of the light industry: 3Market analysis 3Coaching of participants 3The choice of distribution channels in the direction of activity 3Processing of requests, coordination of lists 3Organization of the event on a turn - key basis 3Organization and development of a marketing and communication plan Completed projects 3Tunisian Fashion Days in Russia 3B2B-meetings with clothing and footwear manufacturers in Armenia 3Business meetings in the WORKSHOP format with producers of fibers, yarn and threads in the Usak region of Turkey Bee-together.ru International Platform Exhibition meetings between factories and Russian and foreign brands Международная выставка-платформа Bee-together.ru Аутсорсинг Легкой Промышленности 14
17 PROfashion Consulting Technological design of garment factories / 1 workshops 3 Calculation of the cost of products. 3 Preparation of confection cards and calculation of the consumption of raw materials. 3 Design of premises in accordance with the process. 3 Selection and placement of equipment. 3 Calculation of power consumption in production. 3 Calculation of labor productivity. 3 Methods of increasing labor productivity in the clothing industry. Audit of existing factories / 2 workshops 3 Analysis and evaluation of the production capacity of the enterprise, methods of increasing productivity, analysis of «bottlenecks». 3 Assistance in passing an audit (technological) for companies that would like to place production facilities in the territory of the Russian Federation. Design support companies, the development of 3 patterns, gradations, tailoring samples Technological support 4 of companies 3 Preparation of technological documentation (layouts, the sequence of production operations, methods of processing products, etc.). 3 Assistance in the launch of products in the workplace. Designing support 5 of companies 3 Development of clothing collections according to set parameters. 3 Preliminary calculation of the cost of the model. 3 Selection of raw materials Development of business projects for clothing 6 production 3 Development of internal documentation. 3 Building internal organization in the workplace 7 Assistance in paperwork for subsidies and state support for small and medium-sized businesses 15
18 Контакты Editorial Chief Editor Maxim Medvedev Advertising department Commercial Director Tatiana Belkevich Advertising Projects Director Anastasia Petrunkina Senior Advertising Manager PROfashion Kids Julia Popkova Advertising Manager Turkey Kozina Tatiana Advertising Manager Ekaterina Levis Public Relations and Distribution Department Development Director Yuriy Gushchin International Relations Manager Anastasia Tarasova Distribution Manager Ivan Mikhailov Head of Public Relations Department: RAFI Director Victoria Krivoruchko Deputy Director Alina Purim Administration CEO Olesya Orlova Account Office Office Manager Editorial online Website Editor Oxsana Pikkel Website Administrator Alexandra Lyashenko Address: , Moscow, Business Center «Bega» 3rd Khoroshevsky pr., 1, str. 1, Office (495) /10
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