trending now Kenra Platinum Hydro Gel 2-in-1 hybrid liquid gel with the movement of a liquid and control of a gel Page 22 Kenra Strengthening A

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1 APRIL 2018 APRIL 9-13 UP TO 45% ON SELECT PAUL MITCHELL & AMIKA APPLIANCES Joico featured stylist Ricardo Santiago Global Artistic Team Artist and Owner of Stylist Ricardo Santiago, Inc. 01_CAN_COVER_APR18.indd 1 3/6/18 9:10 AM

2 trending now Kenra Platinum Hydro Gel 2-in-1 hybrid liquid gel with the movement of a liquid and control of a gel Page 22 Kenra Strengthening Amika Vandal and Heist Sealer and Strengthening Pump up the volume with Treatment buildable, targeted puffs Mousse sealer and deep masque treatment help stop breakage for healthierlooking hair. or create moldable texture and style each Page 15 starting at Page 22 a DevaCurl Wash Day Wonder DevaCurl How to Quit Shampoo Kits China Glaze Chic Physique Provides a lightweight, super slip texture while Fiber Hance Technology strengthens bonds inside the hair. Everything you need to make the switch to a shampoo-free routine for super-healthy texture. From high-intensity vibrants to chill pastels for the cool down, these 12 shades will get your blood running. starting at Page 33 2 cosmoprofbeauty.ca 02_03_CAN_TrendingNow_APR18.indd each kit Page each Page 57 All products may not be available in all areas. See store or Sales Consultant for details. 3/6/18 4:31 PM

3 the cutting edge of style & technology celebrating beauty pros and the art you are #licensedtocreate premiere orlando International Beauty Event JUNE 2-4 Hempz Bonus Size Herbal Moisturizers Satin Smooth Serum Sheet Masks More of what you love! Provide dramatic skin hydration and nourishment in counter top bonus sizes. Find the perfect mask for every need, because every client should step into spring looking their best. starting at Page each mask OR each 24-count box Page 63 ENTRY PERIOD MARCH 1-APRIL 15 VOTING PERIOD APRIL 23-MAY 15 GO TO licensedtocreate.com/awards to vote for your favourites in 15 categories april table of contents 5-Day Appliance Sale Cuccio Naturalé...58 Kadus...23 Pharmagel...60 AG Hair Design.ME...35 Kenra...8, 22 Pureology American Crew...9, 47 DevaCurl...33 KMS...32 Quantum...23 Amika Eclipse...37 L Oréal Rusk Appliances... 14, 16-17, Equipment #mydentity...31 Salon Essentials , , 25, Events & Education...67 Malibu C...35 Satin Smooth Ardell Farouk Matrix Sebastian... 8, 30 Bain De Terre Farouk Esquire...8, 46, 49 Men s Barbering Sexy Hair... 9, 40 Bosley...37 Framar Morgan Taylor Shears...44 Brushes... 4, 14, 35, Framesi...27 My Amazing...35 Silkline...58 Celeb Luxury...28 Gelish Nails Skin Care China Glaze...57 GHD Nioxin TIGI... 8, 29, 45 Clippers GIBS Olaplex...31 Waxing CND...57 Goldwell...32 Olivia Garden... 4, 50 Wella...18 Cosmetics... 59, 63 Hempz OPI Woody s...8, 45 Cricket...51 Joico Paul Mitchell... 8, 12-14, 17 Young Nails All products may not be available in all areas. See store or Sales Consultant for details. 02_03_CAN_TrendingNow_APR18.indd 2 customer service: /6/18 4:31 PM

4 Joico featured stylist Ricardo Santiago Global Artistic Team Artist and Owner of Stylist Ricardo Santiago, Inc. We spoke with hair pro and educator Ricardo Santiago about being both a barber and a stylist, up-and-coming colour trends, and how he s reaching his career The industry we work in has the potential to really change lives. Q When did you decide to make hair your career? A I used to be the barracks barber in the Army. Once I got out, my brother, who s also a barber and educator, said, This is the perfect time. We should get our license and do this for real. So I initially went to school so we could work at a barbershop together. When I was in school, my teachers talked me into doing women s hair. I wasn t going to, because I didn t think that would be my scene. But then I found out how much money I could make, and I was like, I can do this. (Laughs) Q Did you finish barbering school? A Yeah, I m a licensed barber, as well. Q Not many hair pros are known for cutting, colouring and barbering. What are the advantages in understanding all three disciplines? A Showcasing that versatility and skill set. I don t consider myself better or worse than anybody. Everyone is skilled in some way, and I can learn from everyone in different ways. But my dad always said, if you re going into something, be the best at all parts of it. And I m a bit of a chemistry nerd. So I was fascinated by the chemistry of products and colour, the way they re made, understanding the colour wheel. It just came naturally to me. Q So what up-and-coming colour trends can we look forward to this year? A I don t think rainbow hair is going anywhere, but we ll see it shift a little. We ll have two extremes rich jewel tones and metallics mixed with pastels. And then the blondes. I m seeing a lot more of the Brazilian-style balayage, which is a high-contrast balayage. You ll see gorgeous, perfect blends every freaking time. Clients come in with a level 3, and when they re done, they have a level 6 or 7 shadow root going into perfect champagne blonde or platinum blonde or golden Q A Q A Q A blonde. They re amazing. If you look at some of the artists coming out of Brazil right now, you ll see. It s going to be a huge trend going forward. Which products and tools are always with you? At shows, I use Joico s Color Intensity often, so I do a lot of blonding. I always have Joico s Blonde Life Brightening Veil with me. It s a great detangler and offers great protective benefits for hair. Then I use a little bit of Joico s K-PAK Protect & Shine Serum. Also, the new Body Shake from Joico. It s a lightweight texture spray that you can use with long or short hair. It doesn t weigh the hair down and gives it nice grip and texture. For tools, Olivia Garden s Ceramic + Ion Speed XL Round Brushes go everywhere with me. So in addition to working in your salon and educating, you have goals of winning the North American Hairstyling Awards and becoming a creative director. What do you do each day to help you reach those goals? Starting this year, I implemented a new work strategy. I used to work up to six days a week. If I wasn t on the road, I was at the studio. It was too much. So I decided I m reeling it back in, focusing on my goals. I take an extra day off each week, and once a month, I take two days off in a row just to work on creative content developing my own collections and create some new techniques and looks. Finally, what does it mean to you to be Licensed To Create? It means you ve earned your place in creating something special. The industry we work in has the potential to really change lives. That moment, when you spin clients around and they see themselves in the mirror for the first time that look on their face is what it s really all about. Ricardo s favourite things All products may not be available in all areas. See store or Sales Consultant for details. JOICO 5.1 oz. Blonde Life Brightening Veil Reg % JOICO 1.7 oz. K-PAK Protect and Shine Serum oz. Color Intensity Shades 8.49 each VARIOUS SKUS NEW 6.9 oz. Body Shake Texturizing Finisher OLIVIA GARDEN Ceramic + Ion Speed XL Round Brushes each VARIOUS SKUS _CAN_EDITORIAL_APR18.indd 1 3/6/18 9:11 AM

5 FREE Vero K-PAK Age Defy Custom Formula Kit with the purchase of ANY ten 2.5 oz. K-PAK Age-Defy shades. Kit includes: 1 Age Defy Swatch Piece featuring NEW custom formulas 1 Step-by-1 Step Brochure MSU: Customer s choice of shades. K-PAK Color Therapy Luster Lock instantly leaves hair 9X more resistant to breakage* *Against combing breakage when using Luster Lock vs. clean, damaged hair. FREE 16.2 oz. Luster Lock with the purchase of ANY 16 tubes of LumiShine Permanent or DemiLiquid hair color shades. MSU: Customer s choice of shades. Mix and match. 23 LumiShine Try-Me Offer BUY: in LumiShine Permenent Creme or LumiShine Demi-Liquid hair color shades GET FREE: 1 32 oz. 5 Volume Creme Developer 1 32 oz. 20 Volume Creme Developer 1 Permanent Creme Swatch Panel 1 Demi-Liquid Swatch Panel Reg MSU: Customer s choice of shades. Mix and match. limited time offer K-PAK Color Trio K-PAK Trio oz. Shampoo oz. Conditioner Luster Lock oz. Shampoo oz. Conditioner oz. Recontructor 15% Reg Reg PPK: PPK: Joico available in all of Canada. Joico available by Sales Consultants in NB, NL, NS, PEI. See store or Sales Consultant for details. 5_7_CAN_JOICO_APR18rev.indd customer service: /6/18 5:06 PM

6 color me crazy! 6 oz. Semi-Permanent Color Intensity Color Butters Delivers a weightless, moisturerich treatment with Color Intensity hues Instantly refresh faded colour for up to 10 shampoos All Color Butters can be intermixed to create custom colour options each Reg % Pink Hairstyle by 2018 CosmoProf Artistic Team Member Philip Purple Red Blue Green Titanium Limited Time Offer 16 oz. FreePlay Lightener Reg % NEW SIZE 6 oz. Color Intensity Eraser in Resealable Bag NEW larger size of the same great formula! save up to 50% on Blonde Life Care Offer oz. Brightening Shampoo oz. Brightening Conditioner 1 FREE 1.7 oz. Brightening Masque 1 FREE 1.7 oz. Brightening Veil Reg PPK: oz. Brightening Veil Reg cosmoprofbeauty.ca 5_7_CAN_JOICO_APR18rev.indd 2 16 oz. Lightening Powder Reg Gallon Stock Up BUY 1, GET 1 FREE 1.5 oz. Lightening Powder 4.95 for 2 MSU: Reg Color Endure Sulfate Free Shampoo Color Endure Sulfate Free Conditioner Moisture Recy Shampoo Moisture Recy Conditioner SKU: each Reg OVER 30% Joico available in all of Canada. Joico available by Sales Consultants in NB, NL, NS, PEI. See store or Sales Consultant for details. 3/6/18 5:06 PM

7 shake up amazing texture in an instant NEW 6.9 oz. Texturizing Finisher Beach Shake Body Shake SKU: each FREE Shake It Up POP Display with the purchase of four of each Shake styler Reg % DPPK: Available in stores through special order. Display not shown. product of the month 10 oz. JoiFix Firm 8.4 oz. JoiGel Firm Styling Gel OVER 40% Limited Time Offer 10.1 oz. Lulu DK Flip Turn Can Reg OVER 30% Reg Styling control to support hard-to-hold hair For all hair types, especially thick to coarse hair Reg OVER 35% save up to 25% FREE K-Pak Treatment with 10.1 oz. Duo Texture Savings 7o z. Ironclad Thermal Protectant 10 oz. JoiWhip Firm Hold Design Foam 9.1 oz. JoiMist Firm Finishing Spray Duo includes: one Shampoo and one Conditioner. SKU: Red Infused Balance Blue Balance Purple PPK: each deal Reg % each Reg WEEK FLASH SALES APRIL 1-7 APRIL 8-14 APRIL APRIL oz. Power Spray 10.1 oz. Power Whip Foam 9.1 oz. JoiMist Medium Spray 9 oz. JoiShape each Reg Joico available in all of Canada. Joico available by Sales Consultants in NB, NL, NS, PEI. See store or Sales Consultant for details. 5_7_CAN_JOICO_APR18rev.indd % customer service: /6/18 5:06 PM

8 hold that lasts VARIOUS SKUS JOICO Finishing Spray Savings 7.99 each Reg SEBASTIAN 10.6 oz. Shaper Savings 9.94 each Reg TIGI KENRA AND KENRA PLATINUM Hairsprays Spray Savings each Reg each VARIOUS SKUS All products shown. WOODY S 3.4 oz. Styling Pucks FAROUK ESQUIRE 3 oz. Pucks 7.90 each Reg each Reg MITCH 3 oz. Styling Puck Duos 8 cosmoprofbeauty.ca 08_09_CAN_HAIRSPRAY_PUCK_APR18.indd each duo Reg All products may not be available in all areas. See store or Sales Consultant for details. 3/6/18 3:21 PM

9 save up to 35% VARIOUS SKUS MATRIX Biolage Styling Savings each MATRIX MATRIX 7.75 each Reg each Reg Vavoom MATRIX Style Link Total Results 9.50 each Reg Reg VARIOUS SKUS All products shown. AMERICAN CREW AMERICAN CREW 3 oz. Puck Savings 5.3 oz. d:fi Savings 9.22 each Reg each AMERICAN CREW 2.65 oz. d:fi Savings Reg each Reg SEXY HAIR Sexy Pucks All products may not be available in all areas. See store or Sales Consultant for details. 08_09_CAN_HAIRSPRAY_PUCK_APR18.indd each Reg customer service: /6/18 3:21 PM

10 NEW Mixed Metallics Multi-nuanced shades that create complex metallic reflections in one step Cool silvers to warm golds, all pre-blended and 100% predictable 3 oz. SoColor Metallic 9.60 each 9 Rose Gold Rose Gold Violet Mauve Violet Mauve oz. ColorSync Metallic 7.30 each Rose Gold Smokey Lilac Platinum Grey Mixed Metallics Intro Buy: 36 ANY Matrix Professional Hair Color Tubes Get FREE: 1 Each of the New Metallic Shades 1 Bond Ultim8 Monodose Set 1 30 g. Light Master Oil Transformer Mini 1 10 g. Light Master Balayage Cream Packette 1 30 g. Light Master Lightener Packette 1 SoColor Swatch Page 1 ColorSync Swatch Page each deal Reg OVER 20% MSU: Available in store through special order only. FREE SoColor Swatch Page with the purchase of ANY six 3 oz. SoColor shades MSU: FREE ColorSync Swatch Page with the purchase of ANY six 2 oz. ColorSync shades MSU: FREE Kit with the purchase of ANY 24 tubes of hair colour. Kit includes: 1 16 oz. Universal Cream 10 Vol Developer oz. Color Obsessed Miracle Treatment oz. Miracle Creator Multi-tasking Treatment 1 Trend Collection Guide each deal Reg OVER 15% MSU: Available in stores through special order only. Mix and match. save 15% on select Brass Off Total Results Brass Off Price: Reg: SKU: 10.1 oz. Shampoo oz. Conditioner oz. Blonde Threesome Litre Shampoo Litre Conditioner cosmoprofbeauty.ca Matrix available in all of Canada, except N. AB, NB, NS, PE. See store or Sales Consultant for details.

11 NEW Total Results Re-Bond For clients in need of extreme repairing due to breakage. Total Results Re-Bond Price: Reg: SKU: 10.1 oz. Shampoo oz. Conditioner oz. Pre-Conditioner up to 20 % Total Results Re-Bond Intro oz. Shampoo oz. Conditioner oz. Pre-Conditioner oz. Miracle Creator Multi-Tasking Treatment 1 Litre Shampoo 1 Litre Conditioner 1 Tent Card Reg MSU: Available in stores through special order. FREE 1.7 oz. Shampoo & Conditioner with the purchase of matching 13.5 oz. Biolage Shampoo & Conditioner Prepacks. PPK: ColorLast HydraSource VolumeBloom SmoothProof each prepack Reg UP TO 30% FREE 1.7 oz. R.A.W. Shampoo & Conditioner with the purchase of matching 11 oz. R.A.W. Shampoo and Conditioner Prepacks. PPK: Color Care Rec Reg % Backbar Happy Hour 14.4 oz. R.A.W. Re-Bodify Mask oz. R.A.W. Re-Hab Mask oz. R.A.W. Re-Hydrate Mask oz. Sugar Shine Scrub each Reg % Morphers and Pro-Solutionist Price: Reg: SKU: 8 oz. No Stain oz. Alternate Action Shampoo oz. Instacure oz. 5+ Protopak oz. Correct it Ceremide oz. Slim Down Lipid oz. Kick-Up Protein Litre Alternate Action Shampoo Litre Instacure % save up to 30% on gallons Biolage Gallons SKU: HydraSource Shampoo ColorLast Shampoo ColorLast Conditioner H ydrasource Detangling Solution each Reg Total Results Gallons SKU: So Long Damage Shampoo So Long Damage Conditioner High Amplify Shampoo High Ampllify Conditioner Mega Sleek Shampoo Mega Sleek Conditioner Color Obsessed Shampoo Color Obsessed Conditioner each Reg Matrix available in all of Canada, except N. AB, NB, NS, PE. See store or Sales Consultant for details. customer service:

12 stock up & save 25% on hairsprays & volumizers Hairspray Sale each Reg VARIOUS SKUS powered by style Extra-Body Volume Sale each Reg VARIOUS SKUS FREE the demi Spice Collection Kit with the purchase of ANY six 2 oz. the demi shades Reg OVER 30% MSU: Available in stores through special order only. Customer s choice of shades. FREE 33.8 oz. 10 or 20 Volume Cream Developer with the purchase of ANY six 3 oz. the color shades each deal Reg OVER 10% 10 VOLUME MSU: VOLUME MSU: Customer s choice of developer and shades. 25 % ALL 6 oz. POP XG Shades 7.50 each Reg up to 25 % Scalp Care Anti-Thinning Duo Includes one 6.8 oz. Root Lift Foam and one 3.4 oz. Anti-Thinning Shampoo. PPK: oz. Tea Tree Duos Includes one Shampoo and one Conditioner. PPK: Tea Tree Lavender Mint Lemon Sage each duo Reg All products not shown 12 cosmoprofbeauty.ca Paul Mitchell available in all of Canada, except NL, ON. See store or Sales Consultant for details.

13 Color Protect protected. healthy. conditioned. Shampoo* Helps colour last longer while it moisturizes, strengthens and boosts shine Conditioner* Detangles and smoothes colour-treated hair starting at 4.50 each VARIOUS SKUS *Available in oz., 16.9 oz., litre, gallon and travel sizes. 5.1 oz. Treatment Repairs, conditions and hydrates colour-treated hair Litre Post Color Shampoo Gently removes all colour product from the hair, ensuring true colour results featuring 8.5 oz. Locking Spray Makes hair look conditioned and shiny Locks in and extends the life of hair colour save up to 30% on Hair Rehab Kits Stylist Kit oz. Moisturizing Lather Shampoo 5.33 oz. KeraTriplex Treatment 5.33 oz. HydraTriplex Treatment 1 FREE 5.1 oz. Keratin Intensive Treatment Reg KIT: Available in stores through special order only. Take Home Kit oz. Moisturizing Lather Shampoo oz. Keratin Intensive Treatment Reg PPK: Neon Sugar Savings each Reg VARIOUS SKUS 25 % 30 % MARULA OIL Rare Oil Treatment Offer oz. Treatment OR Treatment Light oz. Hair Masque 3 FREE.24 oz. Treatment 3 FREE 1.7 oz. Intensive Hair Masque MSU: Treatment Treatment Light each deal Reg Available in stores through special order only. Paul Mitchell available in all of Canada, except NL, ON. See store or Sales Consultant for details. customer service:

14 NEW Neuro Halo Touchscreen Dryer Lightweight 1875-watt DC motor with tourmaline ions Turn the ion setting on to reduce frizz and add shine to thick and unruly hair; turn the ion setting off to create volume on fine and thin hair Includes concentrator nozzle and diffuser Available in stores only. 1" Neuro Halo Styling Iron Premium gunmetal IsoTherm Titanium plates Extended plate length for faster styling SmartSense microchip regulates temperature 50 times per second FREE Thermal Bag with the purchase of one Express Ion appliance. Price each deal: SKU: Unclipped 3-in " Style ¼" Smooth Dry FREE thermal bag with purchase MSU: Available in stores only. Express Ion Dry + Express Ion Unclipped 3-in-1 Express Ion 1" Style + Express Ion 1 ¼" Smooth + FREE Thermal Bag with the purchase of one Express Ion Unclipped A-La-Carte Rod. SKU: 1 ½"-¾" Cone ¾"-1.1" Oval Rod " Bubble Rod ¾"-1 ¼" Reverse Cone ¼" Styling Rod ½" Styling Rod each deal Black Styling Essential Brushes Price: SKU: Sculpting Styling Paddle Express Ion Round Brushes Price: SKU: Small Medium Large X-Large cosmoprofbeauty.ca Paul Mitchell available in all of Canada, except NL, ON. See store or Sales Consultant for details.

15 NEW stylers Vandal Volume buildable volume puff with targeted application Heist Molding a new take on a traditional pomade Haute Mess low maintenance texturizer toss, tousle and done.16 oz. Vandal Volume Powder Spray save up to 40% on NEW Vandal & Heist with these great launch promos 1.7 oz. Heist Molding Blend Salon Launch Promo Buy: 3.16 oz. Vandal Volume Powder Spray oz. Heist Molding Blend Get FREE: 2.16 oz. Vandal Volume Powder Spray oz. Heist Molding Blend Reg MSU: Available in stores through special order. FREE Haute Mess with purchase Stylist Launch Promo Buy: 1.16 oz. Vandal Volume Powder Spray oz. Heist Molding Blend Get FREE: oz. Haute Mess Texture Gloss Reg MSU: Amika available in all of Canada. customer service:

16 10% ALL MONTH LONG 5-Day Sale pricing shown below. Blowout Babe Interchangeable Thermal Brush Immortal Dryer Reg Reg Polished Perfection Straightening Brush Reg Reg Accomplice Dryer Chameleon Interchangeable Curling Kit Reg " Stylers Confidante Antidote each Reg SKU: " Le Marcel Professional Curler 1" Slick Guide Titanium Styler Reg cosmoprofbeauty.ca 16_17_CAN_5DAYSALE_APR18.indd Reg Amika available in all of Canada. 3/6/18 3:59 PM

17 APRIL % UP TO I have a wide variety of styling tools in my kit because each one has its unique purpose for delivering my clients perfect styles. Philip 2018 CosmoProf Artistic Team Member style created by Philip Ring UP TO 30% ALL MONTH LONG All Express Gold Curl Irons each Reg Day Sale pricing shown above. 1 1/4" Marcel ¾" Spring spring irons 1" /4" marcel irons 1 1/2" Paul Mitchell available in all of Canada, except NL, ON. See store or Sales Consultant for details. 16_17_CAN_5DAYSALE_APR18.indd 2 ¾" " customer service: /6/18 3:59 PM

18 NEW WELLAPLEX & FUSIONPLEX WELLAPLEX recommended for use with Wella Professionals color and lightening FUSIONPLEX for smooth, elastic hair resilient against breakage 3.38 oz. WELLAPLEX N 3 Hair Stabilizer BUY 2, GET 1 FREE 3.38 oz. WELLAPLEX N for 3 MSU: WELLAPLEX Large Kit Approximately 70 applications oz. N 1 Bond Maker oz. N 2 Bond Stabilizer 1 Dosing Dispenser Pump FUSIONPLEX Price: SKU: 8.4 oz. Shampoo oz. Conditioner oz. Mask oz. Amino Refiller FREE WELLAPLEX Trial Kit with the purchase of one WELLAPLEX Travel Kit Reg OVER 15% MSU: Travel Kit includes: oz. N 1 Bond Maker oz. N 2 Bond Stabilizer 1 Dosing Dispenser Trial Kit includes: 1 WELLAPLEX N 3 1 Mirror Cling 1 Discy Guide Litre Developers SKU: Koleston Perfect 10 Volume Koleston Perfect 20 Volume Koleston Perfect 30 Volume Koleston Perfect 40 Volume Koleston Perfect Pastel Color Touch Emulsion 1.9% Color Touch Emulsion 4% each Reg % buy 2, get 1 FREE 800 g. Blondor for 3 FREE Litre Freelights 40 Volume Developer with the purchase of one 800 g. Blondor Freelights Lightener Reg OVER 15% MSU: Reg FREE 10.1 oz. EIMI Extra Volume Mousse with the purchase of three EIMI Stylers each deal Reg VARIOUS SKUS Available in stores only. Coupon valid APR. 1-30, Subject to availability. Must present CosmoProf card or Cosmetology license when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. Available in stores only Litre Shampoos Brilliance Fine Brilliance Coarse Enrich Fine Enrich Coarse each Reg % 18 cosmoprofbeauty.ca Wella available in all of Canada, except NL. See store or Sales Consultant for details.

19 Blond Studio Lightening Collection SKU: 6 -Pack 1 oz. Majimeches Packettes oz. Majimeches Tube oz. Platinum Plus Lightener oz. Platinum Ammonia-Free Lightener oz. Freehand Powder Lightener oz. Lightening Oil lb. Powder Lightener each Reg % L ORÉAL PROFESSIONAL Shine Blonde oz. Shine Blonde Shampoo oz. Color Corrector Blondes Reg PPK: L ORÉAL PROFESSIONAL Volumetry oz. Shampoo 1 NEW 8.45 oz. Styler Reg PPK: L ORÉAL PROFESSIONAL SmartBond Collection A unique system that protects and strengthens the hair during lightening and hair colour services. Price: SKU: Technical Kit Step 1 Additive Step 2 Pre-Shampoo St ep 3 Take-Home Conditioner Reg % save 20% on spring duos L ORÉAL PROFESSIONAL Spring Duos oz. Shampoo oz. Mask PPK: Absolut Repair Inforcer Nutrifier each Reg L ORÉAL PROFESSIONAL Vitamino Color oz. Shampoo oz. Conditioner Reg PPK: L ORÉAL PROFESSIONAL Litre Blond Studio Developer 20 Volume Volume Volume each Reg % 25 % Hydrate Animation SKU: 8.5 oz. Hydrate Shampoo Litre Hydrate Shampoo oz. Hydrate Conditioner Litre Hydrate Conditioner oz. Shinemax oz. Sheer Shampoo Litre Sheer Shampoo oz. Sheer Conditioner Litre Sheer Conditioner oz. Air Dry Cream each Reg L Oreal available in stores only in ON. See store for details. Pureology available in stores only in ON. See store for details. customer service:

20 save up to 40% on Deep Brilliance 12 oz. Hydration Duo 1 Shampoo 1 Conditioner Reg PPK: Shine Duo 1 6 oz. Shine Serum 1 FREE 5.3 oz. Shine Sheen Spray Reg PPK: Texture and Spray each Reg UP TO 35% VARIOUS SKUS Rose Hip Oil Trio oz. Shampoo oz. Conditioner 1 FREE 2 oz. Repair & Shine Leave-In Tonic Reg % MSU: save up to 25% on CHI Color 8.5 oz. CHI Ionic Color Illuminate Conditioners 9.90 each Reg VARIOUS SKUS 6 oz. CHI Chromashine Color each Reg VARIOUS SKUS 4 oz. CHI Infra High Lift Color each Reg VARIOUS SKUS 7 oz. CHI Dry Shampoo 9.57 Reg % save 30% FREE Color Kit with the purchase of ANY twelve 3 oz. CHI Ionic Permanent Shine Hair Color. Kit includes: 2 10 oz. 20V Developer 1 10 oz. 10V Developer 1 10 oz. 30V Developer 1 Double Compartment Mixing Bowl 1 Single Compartment Mixing Bowl 1 Tube Key 1 Set of Large Reusuable Black Latex Gloves 1 Silver Apron with Red Logo 1 Color Whisk 2 Tint Brushes 1 Wall Chart Reg MSU: Customer s choice of shades. Available in select stores or through special order. 20 cosmoprofbeauty.ca Farouk available in all of Canada. Farouk available by Sales Consultants in AB, BC, MB, NF, ON, SK. See store or Sales Consultant for details.

21 FREE styler with the purchase of one Deep Brilliance Tool FREE 6 oz. Deep Brilliance Shine Serum with the purchase of one 1" Deep Brilliance Iron. MSU: OR with the purchase of one Deep Brilliance Dryer. MSU: each deal Value: Deep Brilliance Dryer 1" Deep Brilliance Iron 20 % Dryer 1875 watts Dual speed and temperature settings Comb and nozzle attachments included Iron 1" black titanium plates Max temperature of up to 450 F LED temperature display 35 % FREE 10 oz. CHI 44 Iron Guard Style & Stay with the purchase of one Ellipse Tool each deal Value: " Dura CHI Iron Dura CHI Iron Titanium-infused ceramic plates Dual voltage for international travel Colour coded temperature ranges ¾"-1 ¼" Teflon Tapered Hairstyling Wand MSU: FREE 12 oz. Royal Treatment Ultimate Control Hairspray with the purchase of one 1" Dura CHI Iron Value: MSU: ½" Teflon & Titanium Hairstyling Wand MSU: Teflon & Titanium 3-In-1 Styler MSU: % Farouk available in all of Canada. Farouk available by Sales Consultants in AB, BC, MB, NF, ON, SK. See store or Sales Consultant for details. Titanium Hot Styling Brush MSU: customer service:

22 NEW products that redefine expectations 6 oz. Kenra Platinum Hydro Gel Reg % oz. Strengthening Sealer oz. Strengthening Treatment FREE 2 oz. Demi-Permanent or 3 oz. Permanent Metallic Shade with the purchase of any two NEW 2 oz. Demi-Permanent Frost Shine Shades. Price: Reg: MSU: Demi-Permanent Permanent OVER 30% VARIOUS SKUS Mix and match. 3 Steps for Frosty Results: Pre-lighten with 16 oz. Kenra Simply Blonde Blue Powder Lightener. Pre-tone with 2 oz. Kenra Color Rapid Toner SV (Silver Violet) or VP (Violet Pearl). Apply Frost. Pro-Tip: Extend Frost with 2 oz. Kenra Demi-Permanent Clear. NEW 2 oz. Frost Shine Demi-Permanent Shades Blue Frost Violet Frost BUY 1, GET 1 50% OFF Intro Deals Purchase one 10.1 oz Moisturizing Shampoo, get 50% off Strengthening Sealer or Strengthening Treatment. Price each deal: Reg: MSU: 5 oz. Strengthening Sealer oz. Strengthening Treatment Green Frost Diamond Frost Refresh and Volumize 1 5 oz. Dry Shampoo oz. Volume Spray Reg OVER 25% PPK: Two 6.8 oz. Platinum Blow-Dry Spray Reg % PPK: oz. Creative Neon Semi- Permanent Colors 7.50 each Reg OVER 10% VARIOUS SKUS 6-DAY FLASH SALE APRIL oz. Platinum HiDef Hairspray Reg OVER 20% up to 25 % Prep & Protect Collection each Reg VARIOUS SKUS BUY 1, GET 1 50% OFF Volume Mousse Extra Duo Includes two 8 oz. Volume Mousse Extra # Reg PPK: cosmoprofbeauty.ca Kenra available in all of Canada. All products may not be available in all areas. See store or Sales Consultant for details.

23 pure blond results with up to 7 levels of lift 17.6 oz. Blonding Powder Reg % create shiny, manageable, healthy-looking curls 30 % Wave Sale Classic Body Extra Body Firm Options each Reg oz. Finalé Forté Maximum hold finishing spray Reg OVER 10% oz. Savings Hydra+ Leave-In Clarify Shampoo each Reg % 10.5 oz. Sequence Weightless styling foam Reg % Product of the Month 16.9 oz. Sculpting Glaze 6.79 Reg % save 35% Ultra Silk Perfect Trio oz. Shampoo oz. Conditioner oz. Hairspray Reg PPK: Quantum available in all of Canada. All products may not be available in all areas. See store or Sales Consultant for details. customer service:

24 NEW Deepshine Color Gloss Color 2 oz. Deepshine Gloss Hair Color 24 shades Demi-permanent liquid color, no ammonia Infused with a conditioning blend to deliver maximum softness and shine 6.99 each VARIOUS SKUS Activating Lotion 33.8 oz. Deepshine Activating Lotion Mild formulation helps maintain ph levels and opens the cuticle for longlasting color results 1:1 mixing ratio with Gloss Boost Color Conditioners BUY 1, GET 1 50% OFF 5 oz. Deepshine Boost Color Conditioners Refreshes and enhances color Four natural true-to-tone shades that complement Deepshine True Red Chocolate Brown Cool Blonde Beige Blonde for 2 Reg Mix and match. up to 35 % Hairspray Madness SKU: 10 oz. W8Less oz. W8Less Plus oz. Texture oz. Anti Frizz oz. Working oz. Freezing oz. Thickr oz. Being Sexy each Reg ALL 3.4 oz. Deepshine Direct Shades 6.99 each Reg OVER 20% VARIOUS SKUS 24 cosmoprofbeauty.ca Rusk available in all of Canada, except NB, NL, NS, PE. See store or Sales Consultant for details.

25 save up to 35% on CTC appliances FREE iron with purchase CTC Lite Dryer 1" CTC Appliances Price: Reg: SKU: CTC Lite Dryer " Str8 Iron ¼" Str8 Iron ¾" Mini 1" Str8 Iron CTC Copper Duo 1 1" Copper Str8 Iron 1 FREE ¾" Copper Mini Str8 Iron Reg " Curling Iron 1.25" Curling Iron 1" Str8 Iron save up to 15% on Heat Freak irons Heat Freak Irons Price: Reg: SKU: 1" Curling Iron " Curling Iron " Str8 Iron All About Texture & Hold - Being SKU: 5.3 oz. Wild Paste oz. Warped Wax oz. Rubber Gum * 1.8 oz. Primitive Clay * 1.8 oz. Undressed Gloss * 7.95 each Reg OVER 35% * All About Style & Shine 2.5 oz. Elixir Mist oz. Gloss Wax oz. Putty oz. Volumizing Mousse oz. Glue each Reg OVER 35% All About Smooth SKU: 12 oz. Smooth Shampoo oz. Smooth Conditioner oz. Smooth Foam each Reg OVER 25% All About Texture & Shine 8. 5 oz. W8Less Non-Aerosol oz. W8less 12 in 1 Treatment oz. Wired oz. Thick Spray oz. Radical Crème each Reg OVER 35% All About Volume Choose form: SKU: 13.5 oz. Thickr Shampoo oz. Thickr Conditioner oz. Thickr Mousse oz. Mousse each Reg OVER 35% Rusk available in all of Canada, except NB, NL, NS, PE. See store or Sales Consultant for details. customer service:

26 NEW Curl Shampoo & Conditioner Sulfate-free and super hydrating formulas made with Coconut Oil, Sunflower Seed Oil, Pea Peptides and AG s C3 (Curl Creating Complex). Curl Shampoo and Conditioner SKU: 10 oz. Curl Revive Shampoo oz. Curl Thrive Conditioner each Texture to Go Kit 1 2 oz. Cleansing Cream oz. Tousled Texture oz. Sea Spray 1.37 oz. Texture Gloss Reg % KIT: FREE 2 oz. Sterling Silver Conditioner with the purchase of one 10 oz. Sterling Silver Shampoo Reg OVER 25% PPK: Curl Revive Display 3 10 oz. Curl Revive Shampoo 3 6 oz. Curl Thrive Conditioner 6 2 oz. Recoil Reg DPPK: Available in stores through special order. Display not shown. 40 % Natural hair care Stripped down and formulated with up to 98% natural and nutritional, plant-based ingredients. Balance apple cider vinegar sulfate-free shampoo Boost apple cider vinegar conditioner Litre Natural Balance Shampoo Boost Conditioner % each Reg save 15% on select retail sizes Retail Sizes* each Reg VARIOUS SKUS *Excludes Aerosoles and Control. Spray and Save each Reg UP TO 15% VARIOUS SKUS save up to 35% on select litres Litres each Reg VARIOUS SKUS 26 cosmoprofbeauty.ca AG available in stores in all of Canada. Available by Sales Consultants in AB, BC, MB, NB, NS, ON, PEI, SK.

27 NEW 100-Count Extra-Long STRIKE4 Flat Iron Processing Sheets Process direct dye pigments and oxidative pigments in 20 seconds! Check out the CosmoProf App for tips and tricks from CosmoProf Artistic Team Member Philip Ring s Facebook Live event from March 26! save 20% 2 oz. FRAMCOLOR BOLD Direct Pigment Shades 3.99 each Reg Electric Blue Cobalt Blue Violet COLOR LOVER Savings Price: SKU: 8. 5 oz. Volume 2 Phase Conditioner oz. Volume Boost Shampoo oz. Volume Boost Conditioner oz. Primer Reg up to 50 % Red Yellow Pink Orange Rose Gold Coral oz. BY Sprays Price: SKU: Mist Hair Spray Strong Mist Hair Spray Light SO Stiff Extreme Hold Reg Orchid Silver Green Titanium Teal Clear Infuses agility and strength into one elegant line Can be used with color treated hair and will not coat, dull, or mask hair color 30 % Framesi available in all of Canada. customer service:

28 NEW BondFix Penetrates deep into hair fibers One application for up to 3x stronger hair Continued use makes hair stronger & healthier 6 oz. BondFix Hairstyle and color by Franco BondFix Try Me Offer BondFix Salon Offer 5 6 oz. BondFix 10 6 oz. BondFix 1 FREE 6 oz. BondFix 4 FREE 6 oz. BondFix 1 FREE Display with Counter 10 FREE BondFix Sample Packets Card 1 FREE Carousel Display with Header Card Reg Reg OVER 15% OVER 25% MSU: MSU: See Sales Associate for special order. See Sales Associate for special order. Viral Colorditioner Try Me Offer Buy: 5 ANY 8.25 oz. Viral Colorditioner Shades with BondFix Formulation Get FREE: 4 Mixing Bottles 1 Formula Guide Reg OVER 15 MSU: Customer s choice of shades. 10 % Viral Colorditioner Salon Intro Offer Buy: 10 ANY 8.25 oz. Viral Colorditioner Shades with BondFix Formulation Get FREE: 10 Mixing Bottles 1 Round Display 1 Counter Card 1 Formula Guide Reg MSU: Limited Time Offer ALL 8.25 oz. Viral Colorditioner each Reg % VARIOUS SKUS FREE 8.25 oz. Viral Yellow Colorwash with the purchase of ANY one 8.25 oz. Gem Lites or Viral Colorwash each deal Reg % MSU: % FREE 6 oz. BondFix Strengthening Conditioner with the purchase of ANY two 8.25 oz. Gem Lites Colorwash Reg MSU: Limited Time Offer FREE 8.25 oz. Viral Clear Blonditioner with the purchase of ANY one 8.25 oz. Viral Colorwash Reg % MSU: Customer s choice of shades. All products not shown. 30 % FREE 8.25 oz. Shinewash or Moisturewash with the purchase of two 6 oz. BondFix. Choose from MSU: Gem Lites Shinewash Viral Moisturewash each deal Value: BUY 2, GET 1 FREE ALL 8.25 oz. Gem Lites Also includes FREE Formula Guide. Choose from Gem Lites Colorwash, Shinewash or Bonditioner for 3 Reg VARIOUS SKUS Customer s choice of shades. See Sales Associate for FREE Formula Guide. 28 cosmoprofbeauty.ca All products may not be available in all areas. See store or Sales Consultant for details.

29 save 20% on Bed Head and Catwalk stylers Bed Head Tousled Waves oz. Foxy Curl Contour Cream 1 8 oz. Small Talk Reg PPK: Bed Head The Colossal Curl oz. On the Rebound oz. Screw it Reg PPK: Bed Head Freestyle oz. After Party oz. Queen Beach Salt Spray Reg PPK: Bed Head Loose Volume 1 11 oz. Full Of It Volume Hairspray oz. Big Head Volumizing Foam Reg PPK: TIGI FREE Favourite Formula Gloss Stylist Kit with the purchase of ANY six 2 oz. Copyright Colour tubes. Kit includes: 1 Blondes Custom Colour Collection Swatch Piece 1 ustomblondes Tech Brochure 1 16 oz. Mini 20 Volume Activator 1 Colour Apron oz. True Light Packette MSU: ZOTOS BUY 1, GET 1 FREE 8.45 oz. Porosity Equalizer Reduces frizz and eliminates static Detangles, smoothes and enhances perm and colour results 7.75 for 2 Reg CLAIROL PROFESSIONAL 16 oz. Shimmer Lights 1 Shampoo Conditioner each Reg % ZOTOS BUY 1, GET 1 FREE Warm & Gentle Choose from SKU: Regular Tinted Extra Body for 2 Reg Mix and match. TIGI available in stores in all of Canada. TIGI available by Sales Consultants in MB, SK, ON & East Coast. See store or Sales Consultant for details. customer service:

30 9:41 AM SHOW YOUR SHAPER STYLE USING sebastianpro_official FOR THE CHANCE TO A 3-day/2-night trip for you and one friend to Los Angeles, California (approximate value 5000) Round trip airfare 1,000 spending money In addition, every week for 12 weeks, Sebastian will be choosing one lucky winner to receive one Sebastian gift box (approximate value 200) by random draw. 128 likes sebastianpro_official #shapercontest view all 12 comments * No purchase necessary. Contest open from February 1, 2018 to 11:59 pm ET April 30, Open to adult Canadian residents. Upload photo on Instagram (public account) using #ShaperContest that shows you, or your client if you re a stylist, with a hairstyle that best represents the Sebastian Shaper brand. One entry per person, per day. Winners determined by draw. Must correctly answer a mathematical skill-testing question to win. Contest rules at save up to 20% on Share Your Shaper deals 10.6 oz. 80 VOC Shaper Savings Shaper Shaper Plus 9.94 each Reg Deal oz. Shaper 1 FREE Empty Display 1 FREE Contest Branding Kit Reg MSU: Deal oz. Shaper Plus 1 FREE Empty Display 1 FREE Contest Branding Kit Reg MSU: Deal oz. Shaper 80 VOC oz. Shaper Plus 80 VOC 1 FREE GHD Styling Tool 1 FREE Shaper Stand Inserts 1 FREE Contest Branding Kit Reg MSU: Craft Clay Display 6.5 oz. Craft Clay oz. Craft Clay 1 Display Reg % DPPK: Available in stores through special order only. Styler Duo oz. Potion oz. Craft Clay Reg OVER 20% PPK: FREE 1.01 oz. Mini Dark Oil with the purchase of one 3.2 oz. Dark Oil Reg PPK: % 10.6 oz. Black Can Shaper Savings Re-Shaper Zero Gravity Fierce each Reg % 30 cosmoprofbeauty.ca Sebastian available in all of Canada, except NL.

31 NEW Naked Shades Guy Tang Hair Activist and Creator of the #mydentity colour 8 Blonde Medium Blonde Ultra Light Blonde oz. Demi-Permanent Naked Shades 8.54 each EVERY CLIENT. EVERY SERVICE. formulated and compatible with ALL colour lines 3.3 oz. Hair Perfector No.3 Provides at least 8 once-a-week, at-home applications Traveling Stylist Kit oz. Bond Multiplier No oz. Bond Perfector No Large Professional Salon Kit For professional use only Provides at least 70 applications Includes one oz. Olaplex Bond Multiplier No.1 and two oz. Olaplex Bond Perfector No Backbar Size Bond Perfector No.2 Now available in ½ gallon size (67.62 oz.)! Apply to hair after rinsing colour but before shampooing to restore structure of hair See Store Associate for special order. Buy: One Large Professional Salon Kit* for and Get FREE: One oz. No.2 Backbar Size with Pump : MSU: *Large Salon Kit includes one oz. Olaplex Bond Multiplier No.1 and two oz. Olaplex Bond Perfector No.2. All products may not be available in all areas. See store or Sales Consultant for details. Olaplex only available in Ontario. customer service:

32 visible & touchable results Dualsenses Care Trios oz. Shampoo oz. Conditioner oz. 60 Second Treatment PPK: Blondes & Highlights Rich Repair Color Color Extra Rich % each trio Reg save 25% on Goldwell and KMS hairsprays GOLDWELL Stylesign Price: SKU: 200 ml. Naturally Full ml. Magic Finish ml. Big Finish Reg KMS Hairspray Savings Price: SKU: 8.4 oz. HAIRSTAY Working Spray oz. HAIRSTAY Firm Finishing Spray o z. THERMASHAPE 2-in Reg KMS Limited Time Offer FREE Kit with Purchase Buy 299 worth of open-stock products and get a FREE kit. Kit includes: oz. Molding Paste 1 Water Bottle 1 6-Pack Grip Clips 1 Contest Kit KIT: Available in stores through special order. 32 cosmoprofbeauty.ca Goldwell & KMS available in stores in all of Canada. Available by Sales Consultants in NB, NS, PEI, NL.

33 Melt away tangles with ease Pracaxi oil provides slip Saffron flower adds shine NEW Wash Day Wonder Pre-Cleanse Slip Detangler Wash Day Wonder Price: SKU: 12 oz oz Miranda Henson / EXT 4996 / CAN This is the ultimate product to get through tangles! Once I felt the slip, I knew this would get right through my client s tangles (and my own). Christin Deva Certified Curl Specialist save up to 30% on Wash Day Wonder Salon Backbar Offer Buy: 2 32 oz. Wash Day Wonder Get FREE: 1 32 oz. Wash Day Wonder 1 Set of Merchandising Collateral Reg MSU: Available in stores through special order. Stylist Offer Buy: 1 12 oz. Wash Day Wonder 1 8 oz. Buildup Buster 1 8 oz. Deep Sea Repair Mask Get FREE: 1 8 oz. Melt into Moisture Mask Reg MSU: Salon Retail Offer Buy: 6 12 oz. Wash Day Wonder Get FREE: 2 6 oz. Wash Day Wonder 25 Wash Day Wonder Sample Packettes 1 Set of Merchandising Collateral Reg MSU: Available in stores through special order. #IQuitShampoo Increase your clientele and become the go-to for curly girls each kit How To Quit Shampoo Kits Wavy Kit 1 8 oz. Low-Poo Delight 1 8 oz. One Condition Delight oz. Buildup Buster 1 3 oz. Wave Maker KIT: Super Curly Kit 1 8 oz. No-Poo Decadence 1 8 oz. One Condition Decadence oz. Buildup Buster 1 3 oz. SuperCream KIT: DevaCurl available in all of Canada. customer service:

34 luxuriously cleanse & preserve vibrancy of colour-treated hair Mother s Day Passion Flower 13.5 oz. Shampoo 13.5 oz. Conditioner 10.1 oz. Finishing Spray Reg PPK: % 8 oz. Green Meadow Instant Detangler Effortlessly release tangles and knots for easy combing Tame static and flyaways 5.99 Reg % volume & fullness 6.7 oz. Rise n Shine Foam 6.99 Reg % Save on Your Favourite Waves SKU: N aturage N aturage N atural Texture Normal N atural Texture Color Treated each Reg % Enhance and Protect Duos oz. Shampoo oz. Conditioner B lood Orange (MSU) Enchanting Lavender (PPK) each duo Reg OVER 20% the ultimate texturizing combo! 20 % FREE Set of Bain de Terre Texture Wave Rods with the purchase of four Naturage or Natural Texture waves Reg MSU: Mix and match. Customer s choice of Waves. 34 cosmoprofbeauty.ca All products may not be available in all areas. See store or Sales Consultant for details.

35 NEW innovation Hold.ME Three Ways is the hairspray you have been looking for! adjustable hold level, plus heat and UV protection 9.5 oz. Hold.ME Three Ways 9.75 Reg OVER 10% % MALIBU C Litre Un-Do-Goo Gently removes resin buildup caused by styling products Restores shine, softness and manageability Doesn t leave hair feeling dry like many traditional clarifying shampoos Reg MALIBU C NEW Concentr8 Colour Infusion Collaboration Kits 1 9 oz. Shampoo 1 9 oz. Conditioner 1 Red Packette 1 Blue Packette 1 Yellow Packette 1 Syringe FREE brush MY AMAZING Shape It! KIT: Revitalize Texture Volume each kit oz. Repair & Shine Secret oz. Full & Thick Secret 1 FREE Hair Brush Reg % PPK: % 10 % MALIBU C 9 oz. Hard Water Wellness Choose from SKU: Shampoo Conditioner each Reg Pack Hard Water Wellness Remedy Reg MY AMAZING Hair We Go 1 7 oz. Extend It Dry Shampoo 1 1 oz. Mini Shake n Spray Reg PPK: All products may not be available in all areas. See store or Sales Consultant for details. customer service:

36 NEW formula Nioxin delivers a complete program and unique personalized solutions Step 1: Cleanser Shampoo Step 2: Scalp Therapy Revitalizing Conditioner save up to 30% on Cleanser & Scalp Therapy 16.9 oz. Cleanser Shampoo and 10 oz. Scalp Therapy Revitalizing Conditioner Choose from System 1 to System each duo Reg VARIOUS SKUS 50% Off 2.4 oz. Night Density Rescue with the purchase of one 4.2 oz. Instant Fullness Reg PPK: % FREE 6.7 oz. Bodifying Foam with the purchase of one 3.4 oz. Diamax Advanced Reg PPK: % 36 cosmoprofbeauty.ca Nioxin available in all of Canada, except NL. See store or Sales Consultant for details.

37 NEW volumizing & cleansing powder.53 oz. Bamboom Non-aerosol dry powder shampoo Green tea delivers free radical damage protection and moisture Aloe soothes and protects Reg Piece.53 oz. Bamboom Dry Shampoo Display Reg OVER 15% DPPK: Available through special order. Display not shown. OVER 15% % BOSLEY Two 5.1 oz. Styling Gel Uses naturally derived volumizers to help create body and strength ColorKeeper helps protect and extend colour Humidity and heat-resistant, alcohol-free and thermal styling protective Reg MSU: BOSLEY Revive & Defense Trios oz. Shampoo oz. Treatment oz. Nourishing Leave-In 30 % Choose From: SKU: Revive Color Treated Revive Non-Color Treated Defense Color Treated Defense Non-Color Treated each trio Reg great for all hair types ECLIPSE 28 g. Hair Fibers Instantly creates thicker, fuller-looking hair Effective for both women and men Dark Brown Medium Brown Light Brown each Reg % BEFORE AFTER All products may not be available in all areas. See store or Sales Consultant for details. customer service: