SALE. Eric Fisher Platform Artist and Educator for Aquage. Gerard Caruso ANNIVERSARY SAVE UP TO 50% featured stylists WEEKLY SALES EVENT

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1 AUGUST 2017 ANNIVERSARY SALE WEEKLY SALES EVENT UP TO 50% featured stylists Eric Fisher Platform Artist and Educator for Aquage Gerard Caruso Global Artistic Director, International Spokesperson and Featured Platform Artist for Rusk read their interview at cosmoprofbeauty.com/beautyblog

2 NEW Color Sync Vinyls Discover a new, arresting pallette of five super bold, super rich shades designed specifically for darker hair. Can be used alone or with blended naturals. Formulated for levels 6 and up. Infused with Cera-Oil Priming Complex. Cobalt Blue Crimson Red Gilded Gold Midnight Violet Rose Copper Color Sync Vinyls 4.00 each Reg OVER 20% TRY FOR FREE Brush and Developer Buy: 6 Shades of Color Sync (minimum one NEW Vinyl shade) Get FREE: 1 16 oz. Matrix 10 Volume Cream Developer 1 Kabuki Application Brush Reg OVER 10% MSU: NEW Colorance demi-permanent pastel shades Lavender 2.1 oz. Tube: oz. Can: Indigo 2.1 oz. Tube: oz. Can: BOLD NEW SUMMER HUES! Introducing two NEW Color Intensity Semi-Permanent Shades for the fearless fashionista and courageous color lover who is searching for the perfect blue hue and a green everyone will envy. 4 oz. Color Intensity Kelly Green True Blue each Color Intensity Ultra Tropics Collection Includes: 1 Each 4 oz. Color Intensity Shade in Kelly Green, True Blue, Orchid and Peach oz. Color Intensity Eraser Packet 1 Color Intensity Ultra Tropics Swatch Ring 1 Color Intensity Inspiration Guide Reg OVER 15% PPK: oz. Crème Lightener 8.95 Reg % lb. VeroLight Dust-Free Lightening Powder Reg OVER 20% Peach 2.1 oz. Tube: oz. Can: Tubes 9.29 each Cans each Colorance Pastel Tube Offer Reg OVER 25% MSU: See Sales Associate for special order. Add dramatic color effects instantly Wear and wash out Includes one shade plus one compact with application brush. Teal Pink Red Purple Blue each Mint 2.1 oz. Tube: oz. Can: Rose 2.1 oz. Tube: oz. Can: NEW PopFX 2 cosmoprofbeauty.com

3 NEW Igora Royal Absolutes Igora Royal Absolutes Four NEW 2.1 oz. Igora Royal Absolutes shades. Two NEW on-trend cool shades, and two NEW all-time favorite chocolate shades Medium Blonde Cendre Natural Extra Light Blonde Cendre Natural Medium Blonde Beige Natural Light Blonde Chocolate Natural each Buy: 9 2 oz. tubes of KP, KP Innosense, Color Touch, Color Touch Plus, Instamatic or Illumina Icons of Color Small Promo Get FREE: 1 2 oz. Illumina Shade 10/ oz. Illumina Shade 5/7 1 Step-By-Step Guide MSU: While supplies last. Limit three per customer. Igora Royal Absolutes Try Me Kit Includes: 1 Each NEW Igora Royal Absolutes Shade (7-10, 9-10, 7-40, 8-60) oz. 6% 20 Volume Developer 1 Swatch Book Insert 1 Step-by-Step Booklet 1 Easel Set 1.4 oz. Bonacure Excellium Taming Shampoo and Treatment Sachet PPK: NEW shades now available! 2 oz. Permanent 6.99 each 2 oz. Demi Permanent 5.69 each starting at Reg % 1 week only aug Save 5 on any 25 purchase of #mydentity Available in stores only. Coupon valid AUG , Subject to availability. Must present card or Cosmetology license when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. Available in stores only. Titanium Orchid try it for FREE FRAMESI FRAMCOLOR BOLD MSU: NEW 2 oz. Titanium OR NEW 2 oz. Orchid Coupon valid through August 31, Subject to availability. Must present card or Cosmetology license when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. Available in stores and online. NEW Rose Metallic Shades Available in three pre-blended shades. Deliver iridescent rose shine. Provide long-lasting results. KENRA 2 oz. Demi-Permanent 8RoM Blonde-Rose Metallic oz. Permanent 8RoM Blonde-Rose Metallic oz. Permanent 10RoM Extra Light Blonde-Rose Metallic each * Offer exclusive to CosmoProf and its affiliates, including Armstrong McCall in certain territoriesall products may not be available in all areas. See store or Sales Consultant for details. customer service:

4 AMERICAN CREW 1.75 oz. Stylers Forming Cream Fiber Pomade each Reg OVER 45% OSTER Classic 76 Clipper Reg % GIGI BUY 1, GET 1 FREE 14 oz. Waxes for 2 Reg No mix, must match. 80 MATRIX Gallon Biolage ColorLast Shampoo ColorLast Conditioner HydraSource Shampoo Detangling Solution each Reg % GHD Classic 1" Styler Reg OVER 15% UP TO 50 % K-PAK Waves Extra Body Acid Acid Thio-Free C/T Thio-Free N/R Alkaline N/R Alkaline C/T each Reg % WELLA 28.2 oz. Blondor Multi Blonde Dust-free powder lightener Reg % RUSK 8.5 oz. Deepshine Color Care and Deepshine Oil 4.99 each Reg OVER 30% BABYLISSPRO FREE 1 ¾" Nano Titanium Ionic Flat Iron with the purchase of one Nano Titanium 1 ¼" Ionic Flat Iron Reg % MSU: UP TO 50 % save over 35% when you buy one of each BABYLISSPRO Avanti Styling Iron Duo Includes: 1 1 ⅜" Titanium Iron 1 1 ⅜" Wet to Dry Iron for both Reg MSU: % SCHWARZKOPF 15.9 oz. Vario Powder Lighteners Blonde Plus Blonde Extra each Reg % buy 1, get 1 FREE TIGI 2 oz. Manipulator Texturizer for 2 Reg RUSK Deepshine Trio Includes: 1 25 oz. Smooth Conditioner 1 25 oz. Smooth Shampoo 1 6 oz. Lock in Treatment Reg OVER 45% MSU: TIGI 2 oz. Manipulator Matte 6.90 Reg % oz. Color Balance Purple and Blue Shampoos and Conditioners 5.99 each Reg OVER 25% cosmoprofbeauty.com

5 WEEKLY SALES EVENT UP TO 50 % CELEB LUXURY Colorwash Savings Buy: oz. Colorwash Get: oz. Colorwash 25% Off 1 FREE Mixing Bottle ISO Option Waves 16 oz. Blonde Life Powder Lightener Reg OVER 15% 5.94 each MSU: Reg % Reg % Blonde Life oz. Shampoo oz. Conditioner each Reg UP TO 20% 4 oz. Color Intensity Shades 5.00 each Reg % RUSK FREE HEMPZ Treatment and Tote with Purchase 17 oz. Herbal Moisturizers Buy at a reduced price: 1 Deepshine 1" Styler 1 Deepshine Dryer Get FREE: 1 4 oz. Deepshine Oil Protective Treatment 1 Pebble Tote Reg MSU: each Reg UP TO 50 % 2 for Nano Titanium Curling Irons ¾" 1" 1 ¼" Conicurl BABYLISSPRO Ferrari Volare V2 Red Mid-Size Dryer over 30% for 2 Reg Reg % Mix and match. Available in stores and online Coupon valid AUG , Subject to availability. Must present card or Cosmetology license when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. Available in stores and online. MATRIX Lightmaster 4 oz. Freehand Additive 16 oz. Oil Additive 1 lb. 2 lb starting at 7.50 each Reg % 04_05_AUG17_Anniv Sale.indd 5 AQUAGE 12 oz. Color Protecting Shampoo oz. Ultra Freeze Hairspray 30 Reg OVER 35% KENRA 6.50 Reg OVER 30% customer service: /28/17 6:05 PM

6 BIG SUMMER SA Paul Mitchell Liter Duos each duo UP TO 38% Moroccanoil Retail Liters each 10% Sebastian Liter Duos each duo 25% 6 cosmoprofbeauty.com 06_07_AUG17_SummerLiter Savings.indd 6 Awapuhi Wild Ginger Liter Duos each duo OVER 30% Paul Mitchell Neon Liter Duos each duo OVER 20% Schwarzkopf Liter Duos each duo UP TO 64% Nioxin Liter Duos each duo OVER 30% Framesi Color Lover Liters each each duo OVER 35% Joico Liter Duos each duo UP TO 48% Aquage & Biomega Backbar Duos each duo UP TO 29% 6/29/17 10:50 AM

7 PAUL MITCHELL DUOS, TWEENS & LITERS SAVINGS MOROCCANOIL LITERS Moisture Repair Shampoo Moisture Repair Conditioner Extra Volume Shampoo Extra Volume Conditioner Hydrating Shampoo Hydrating Conditioner Smoothing Shampoo Smoothing Conditioner % MSU/PPK: SCHWARZKOPF LITER DUOS: Repair Rescue Color Freeze Time Restore FRAMESI COLOR LOVER LITERS AND LITER DUOS Volume Boost Duos Moisture Rich Duos Smooth Shine Duos Curl Define Duos Liter Moisture Rich Masque Tea Tree Liter Duos each duo UP TO 33% MITCH Liters each 25% Passion Flower Duo Coconut Papaya Duo Liter Keratin Phyto Protein Tech Two Shampoo Renew Shampoo Conditioner Light Peppermint Wash Stimulating Balm Sterling Silver Shampoo Sterling Silver Conditioner Xtramoist Shampo Ultramoist Conditioner Shampoo + Body Wash Conditioner + Shaving Lotion Thikk Wash Thikk Rinse Colour Savour Shampoo Colour Savour Conditioner Smoooth Shampoo Sleeek Conditioner Refuel Shampoo Restore Conditioner Cleansing Cream ReCoil Shampoo ReCoil Conditioner Fast Food Shampoo Fast Food Leave On Conditioner * Limited Edition SEBASTIAN LITER DUOS Bain De Terre Liter Duos each duo OVER 20% AG Hair Liters each UP TO 40% BAIN DE TERRE LITER DUOS & LITERS AG HAIR LITERS Drench Volupt Penetraitt Trilliance NIOXIN LITER DUOS System 1 System 2 System 3 System 4 System 5 System 6 LITER DUOS KPAK KPAK Color Therapy Color Endure Color Endure Violet Moisture Recovery Body Luxe While supplies last * * AQUAGE & BIOMEGA BACKBAR SAVINGS Classic Backbar Duo Biomega Backbar Duo WELLA LITER DUOS Brilliance Fine Brilliance Coarse Enrich Fine Enrich Coarse Elements ga duo Shampoo One Liter Duo Super Strong Liter Duo Super Skinny Liter Duo Instant Moisture Liter Duo Color Protect Liter Duo Extra Body Liter Duo Original Liter Duo Curls Tween Duo Forever Blonde Tween Duo Neon Liter Duo Awapuhi Repair Duo Awapuhi Smooth Duo Tea Tree Special Liter Duo Tea Tree Lemon Sage Liter Duo Tea Tree Special Hair & Body Duo Tea Tree Lavender Mint Duo Tea Tree Scalp Care Duo Mitch Heavy Hitter Shampoo Mitch Double Hitter 2-in-1 Wella Liter Duos each duo UP TO 26% Kadus Liter Duos each duo OVER 30% KADUS LITER DUOS Color Vibrancy Visible Repair Deep Moisture Impressive Volume _07_AUG17_SummerLiter Savings.indd 7 customer service: /29/17 10:51 AM

8 BIG SUMMER SAVINGS FOR MORE TOOL SAVINGS, see your August Shopping Guide BaBylissPRO Tourmaline Titanium 3000 Red Dryer BaBylissPRO Tourmaline Titanium 5000 White Dryer Reg Reg Farouk CHI Pro Ceramic Dryer Cricket Centrix 5000 Dryer Reg Reg Hot Tools Digital Ceramic Tourmaline 1" Styler Reg While supplies last. Hot Tools Hot Thermal 1 ½" Styler BaBylissPRO 1 1/4" Ionic Straightening Iron BaBylissPRO 1" Straightening Iron Cricket Centrix Technique 1" Flat Iron Reg Reg FREE WAX with purchase Reg Reg OVER 30% MSU: cosmoprofbeauty.com 08_09_AUG17_Styling_Tools.indd 8 OVER Oster T-Finisher Trimmer Sterling Wahl Sterling 9 Clipper Wahl Peanut Clipper/ Trimmer BaBylissPRO FX780 Cord/ Cordless Trimmer Reg Reg Reg Satin Smooth FREE 14 oz. Honey Wax with Vitamin E with the purchase of one Single Wax Warmer at a reduced price. BaBylissPRO Nano Titanium 1" U Styler Reg Reg Reg * Offer exclusive to and its affiliates, including Armstrong McCall in certain territories. 6/28/17 6:08 PM

9 FREE limited edition Express Mini Smooth with purchase While supplies last. limited edition ¾" Express Mini Smooth Expess Ion Smooth + Iron Ceramic plates Slim design for travel and touch-ups Dual voltage Express Ion Style + Iron Heats up to 410 F FREE Express Mini Smooth 20% 1" Flat Iron MSU: each deal Reg HOT TOOLS Gold Ceramic Collection each save up to 38% on tools Super Freak 2000 Watt Dryer save up to 50 on tools Italian AC motor Removable filter Nano Titanium Dryer 1 ¼" Ionic 1 ¾" Ionic 1" Ultra Thin 1 ½" Ultra Thin 1" Wand PPK: with the purchase of one of the following Nano Titanium Flat Irons. 1" Spring Iron Reg Reg % PPK: BABYLISSPRO FREE Express Mini Smooth with the purchase of one Express Ion Style + Iron Reg Sold separately through special order only. NEW FREE with the purchase of one Expess Ion Smooth + Iron. over 30 % Deep Brilliance Tools 1" Styler Dryer each Reg over 35% Speed Freak Dryer Far-infrared heat technology Extremely powerful yet lightweight Reg Dura CHI Handshot Dryer Dura CHI Professional Dryer Reg Reg * Offer exclusive to and its affiliates, including Armstrong McCall in certain territories. 08_09_AUG17_Styling_Tools.indd customer service: /28/17 6:08 PM

10 NEW Nightspell Collection Vinylux Open Stock 5.25 each Shellac Open Stock eac Berry Boudoir VINYLUX: SHELLAC: Hypnotic Dreams VINYLUX: SHELLAC: Viridian Veil VINYLUX: SHELLAC: Eternal Midnight VINYLUX: SHELLAC: Lilac Eclipse VINYLUX: SHELLAC: Mercurial VINYLUX: SHELLAC: eon Paradise Collection MITED EDITION on Paradise Collection.00 each Enough Already Speak Up Shut the Front Door Later Skater Heaven Help Me LIMITED EDITION COLLECTION I'm Drawing A Blanco Gelish: Mauve Your Feet Gelish: Don't Break My Corazón Gelish: All Tango-D Up Gelish: eland Collection cquer inis 4-Pack Iceland Collection Infinite Shine Trio Pack Danced & Sang-ria Gelish: Olé My Way Gelish: oz. Open Stock GELISH each MORGAN TAYLOR 4.50 each

11 weekly sales events WEEK 1 AUG 4-10 WEEK 2 AUG CND Prep Rally OVER 20% MSU: CUCCIO FREE Stainless Steel Pedicure File Kit with purchase of one 32 oz. Milk Bath OVER 50% OPI 9.2 oz. Pro Spa Exfoliating Cuticle Cream CND Nail Essentials Includes: Count Remover Wraps oz. Offly Fast Moisturizin Remover % MSU: GELISH Mini Basix Kit NAIL TEK Xtra WEEK 3 AUG WEEK 4 AUG CND Acrylic Artist Includes on 8 oz. Retention + and one #6 Proseries L+P Brush % MSU: MORGAN TAYLOR ALL React Max Treatment 5.49 each SECHE Vite Professional Kit % CND Save 25% on 32 oz. Offly Fast Moisturizing Remover an 8 oz. Scrubfresh % MSU: PROLINC 18 oz. Callus Eliminator % IBD.5 oz. UV/LED Intense Se Save 5.00 on ALL.5 oz. Gel Polish each Reg Excludes marked down or previously discontinued shades, top & base coats..5 oz. Seche Vive 2.97 Reg % MSU: oz. Wow! It s Dry! Super Fast Top Coat 1.00 Reg COUPON # FREE.125 oz. Polish 1.50 Coupon # Purple Pumi Bar Extra Coarse 99 Reg MSU: FREE.5 oz. RescueRXx 9.95 MSU: oz. Keratin Oil Treatment 3.00 Reg % MSU: FREE.5 oz. Infinite Shine Base Coat with the purchase of one.5 oz. Infinite Shine Top Coat Reg MSU: oz. Mess No More Gel Liquid Tape 3.75 Reg Signature Pusher & Cleaner 6.49 Reg BUY 1, GET 1 FREE 200-Count Intrinsics Nail Tech s Choice 3.48 for 2 Reg MSU: Coupons valid August 1-31, Subject availability. Must present ca or Cosmetology license when redeemed. N valid with any other offers or prior purchas One coupon per member. Void whe prohibited. Coupon not redeemable for ca Not valid if altered or resubmitted. Availab in stores only. To view the full Shopping Guide, visit cosmoprofbeauty.com

12 NEW Nightspell Collection Vinylux Open Stock Shellac Open Stock Berry Boudoir VINYLUX: SHELLAC: Hypnotic Dreams VINYLUX: SHELLAC: Eternal Midnight VINYLUX: SHELLAC: Lilac Eclipse VINYLUX: SHELLAC: each each Viridian Veil VINYLUX: SHELLAC: Mercurial VINYLUX: SHELLAC: Neon Paradise Collection LIMITED EDITION Neon Paradise Collection 6.00 each Enough Already Speak Up Shut the Front Door Later Skater Heaven Help Me LIMITED EDITION COLLECTION Iceland Collection Lacquer Minis 4-Pack Iceland Collection Infinite Shine Trio Pack cosmoprofbeauty.com 10_11_AUG17_Nail Mania.indd 10 I'm Drawing A Blanco Gelish: Mauve Your Feet Gelish: Don't Break My Corazón Gelish: All Tango-D Up Gelish: Danced & Sang-ria Gelish: Olé My Way Gelish: oz. Open Stock GELISH each MORGAN TAYLOR 4.50 each * Offer exclusive to and its affiliates, including Armstrong McCall in certain territories. 6/29/17 11:18 AM

13 ritories. details. weekly sales events WEEK 1 AUG 4-10 WEEK 2 AUG CND Prep Rally CND Nail Essentials Includes: Count Remover Wraps oz. Offly Fast Moisturizing Remover OVER 20% MSU: CUCCIO FREE Stainless Steel Pedicure File Kit with purchase of one 32 oz. Milk Bath GELISH Mini Basix Kit OVER 50% WEEK 3 AUG CND Save 25% on 32 oz. Offly Fast Moisturizing Remover and 8 oz. Scrubfresh Acrylic Artist Includes one 8 oz. Retention + and one #6 Proseries L+P Brush % PROLINC MORGAN TAYLOR 18 oz. Callus Eliminator SECHE Vite Professional Kit IBD.5 oz. UV/LED Intense Seal % Save 5.00 on ALL.5 oz. Gel Polish Reg oz. RescueRXx 9.95 Purple Pumi Bar Extra Coarse Reg MSU: Reg Coupon # oz. Keratin Oil Treatment 3.00 Reg % FREE.5 oz. Infinite Shine Base Coat with the purchase of one.5 oz. Infinite Shine Top Coat Reg MSU: Signature Pusher & Cleaner 6.49 Reg BUY 1, GET 1 FREE 200-Count Intrinsics Nail Tech s Choice 3.48 for 2 Reg MSU: _11_AUG17_Nail Mania.indd 11 FREE.125 oz. Polish 1.50 COUPON # MSU: MSU: MSU: FREE 1.00 Reg % Excludes marked down or previously discontinued shades, top & base coats. Reg oz. Mess No More Gel Liquid Tape.5 oz. Wow! It s Dry! Super Fast Top Coat.5 oz. Seche Vive each % % MSU: MSU: WEEK 4 AUG CND ALL React Max Treatment each NAIL TEK Xtra OPI 9.2 oz. Pro Spa Exfoliating Cuticle Cream % MSU: Coupons valid August 1-31, Subject to availability. Must present card or Cosmetology license when redeemed. Not valid with any other offers or prior purchases. One coupon per member. Void where prohibited. Coupon not redeemable for cash. Not valid if altered or resubmitted. Available in stores only. To view the full Shopping Guide, visit cosmoprofbeauty.com customer service: /29/17 11:18 AM

14 ANNIVERSARY SALE WEEKLY SALES EVENT UP TO 50% fabulous savings on these and many more amazing products and tools LOXA SCRIPT SUMMER CASH BONUS Earn commission every day by sending your clients product recommendations using Loxa Scripts in the App. PROMO PERIOD: August 1-31, 2017 Earn an extra 3 for every hair care item purchased by your clients Earn an extra 10 for every heat tool purchased by your clients LEGAL NOTES: The Loxa Script July Offer ( Promotion ) is sponsored by Loxa Beauty LLC ( Sponsor or Loxa ) and is subject to these official rules. Client purchases must be made on LoxaBeauty.com within the promo period of 8/1-8/31/17. See full list of inclusions and exclusions on bit.ly/loxasummercash. Clients must select you as their beauty professional at checkout. No credit for out stock product purchase made outside the promotional period. Promotion open only to card holders legally residing in Puerto Rico and/or the 50 United States and the District of Columbia who are at least 18 years old. Loxa reserves the right to amend, terminate or suspend the Promotion, without notice, and for any reason, including, without limitation, if Loxa determines that the Promotion cannot be conducted as planned. For questions about in-store purchases or your Card, call: For orders to ship or for account questions, call: Copyright A Division of Beauty Systems Group LLC. Product description, typographic, photographic and printing errors are unintentional and subject to correction. Designated trademarks & brands are the property of their designated owners. reserves the right to limit quantities. All product is subject to availability and may not be available in all locations. ATTENTION California Residents: Some of the products we sell may contain lead, phthalates & other chemicals known by the State of California to cause cancer & birth defects or other reproductive harm. Printed by an environmentally responsible & sustainable printer who promotes well managed forests. WE MATCH ANY COMPETITOR S ADVERTISED PRICE WITH PRINTED EXAMPLE SALE & PROMOTIONAL OFFERS GOOD AUGUST 1-31, MGV1_CP_V1