MOSCOW, RUSSIA, CROCUS EXPO

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1 XIX INTERNATIONAL PERFUMERY AND COSMETICS EXHIBITION OCTOBER 24-27, 2012 MOSCOW, RUSSIA, CROCUS EXPO

2 You can achieve much more with InterCHARM InterCHARM in facts and figures * InterCHARM is considered to be the event t 1i in Russia, CIS and Eastern Europe that proved by the statistics of previous editions, successfully held since sqm of exhibition area 928 exhibitors from 27 countries: Austria, Belarus, Bulgaria, China, France, Germany, Great Britain, India, Israel, Italy, Japan, Kuwait, Latvia, Lebanon, Pakistan, Poland, Russia, Singapore, Spain, South Korea, Switzerland, Taiwan, Turkey, UAE, Ukraine, USA More than 3000 brands visitors (+2% compared to 2010) *Statistics in this brochure is based on 2011 data

3 The whole beauty industry in one meeting place PERFUMERY & COSMETICS The largest showcase for perfumery, color cosmetics, skin care and toiletries presented in Russia and abroad. HAIRDRESSING World renowned brands present their new products and masterclasses to hairdressers coming from all over Russia and CIS. the whole beauty industry in one meeting place NAIL CARE Manufacturers and distributors, nail service schools, salons and educational services. BEAUTY SALONS AND INSTITUTES Suppliers and manufacturers of cosmetic/equipment/ accessories for solariums, hairdressers, nail studios. trainings and staff development courses. SPA Equipment, products, techniques and expertise for spas. BIO: NATURAL AND ORGANIC BEAUTY PRODUCTS Organic and natural products for an organic way of life. the whole beauty industry in one meeting place FARMA+BEAUTY: BEAUTY AND HEALTH PRODUCTS Vitamins, personal hygiene products, cosmeceuticals, medical apparatus, etc INNOVATIVE AND NICHE PRODUCTS Innovative and niche products in fragrance and cosmetic industry. NOVELTIES GALLERY Latest products and launches in NATIONAL PAVILIONS OF INTERNATIONAL MANUFACTURERS Cosmetic and perfumery manufacturers from around the globe presenting their products to local distributors and retailers. the whole beauty industry in one meeting place PAVILION OF RUSSIAN MANUFACTURERS MANUFACTURERS AND SUPPLIERS OF PACKAGING Creative ideas in packaging, equipment and machinery for production of perfumery and cosmetics. RAW MATERIALS AND INGREDIENTS FOR COSMETICS AND PERFUMERY The latest developments in ingredients and raw materials for cosmetic manufacturers and suppliers. SALON OF FASHION ACCESSORIES Fashion accessories and jewelry items by leading Russian and foreign manufacturers. the whole beauty industry in one meeting place

4 Unbeatable business opportunities for international companies The market One of the largest and dynamically growing consumer markets in Europe. Russians are the most active consumers of cosmetic products. Almost 90% of Russians claim to buy cosmetic products regularly and the number of consumers constantly increases; Volume of Russian perfumery and cosmetics market in 2010 was estimated at $10.6 bln in 2010 and will annually grow 10% in the next 5 years. Find distributors and enlarge business scope through our cost-effective packages focused on immediate lead generation; Launch a product on a growing market. 80% of business contacts in the region are set at InterCHARM All innovations of Russian and international markets are represented at the show

5 76.9% of exhibitors established new business contacts 91.2% of exhibitors are satisfied with show results 89.9% of exhibitors are loyal to the show and actively book for 2012 M. Vlasova (AMARILIS, ARIL IS, representative esenta tive of Mavala): We were satisfied with the quality and quantity of business s contacts at our stand. Thanks to perfect show promotion we got new regional buyers, and successfully accomplished all tasks. M. Koval (KEMI LINK, representative of CAMPO RESEARCH INC): For exhibitors of cosmetics ingredients the event is always very successful. In fact, InterCHARM is the only specialized exhibition in Russia which presents raw materials for the beauty industry. А. Kitchina (OLGA company, brands Sauvage, Veique) We ve been participating for the 5 years and plan to exhibit in Up to 90% of contacts at stands are business ones exactly what we were looking for. K. Leszczewicz (HeinzGlas Dzialdowo) Participate in InterCHARМ since its launch, only a disaster could prevent us from not exhibiting again! V. Vasilevskaya (Belli Capelli) Thanks to InterCHARM we acquire new clients, business partners, have the opportunity to present novelties, sophisticated stands and unbeatable master-classes. N. Podobin (Satura Centr, brand GZ Laboratories) It was our first time at InterCHARM, and the impression is very positive: we signed two perspective long-term agreements with strategic partners.

6 Nail service specialists 21% Beauty salon owners and administrators 16.5% Cosmetologists 16% Distributors and retailers of perfumery and cosmetics 12% Visitor profile Hairdressers 11% Doctors 7% Manufacturers 4.9% Make-up artists 1.3% Press 1% Private practice and other 7% 92% of visitors are sure to come in % of visitors come in search of new products and suppliers 20% came for the first time

7 Various program for specialists in different fields * all beauty industry trends for the year coming The traditional feature of InterCHARM is an extensive business and show program, which stimulates visitors and exhibitors interest, helps to unveil the market opportunities and set trends in the beauty industry for the year coming. Congress on Podology Trade Forum Supplier meets the retail chains and Buying Center for chains All-Russian Convention of Beauty Salons All media-channels employed for visitor promotion International Spa massage Championship Nail Service School Russian Nail Sculpture Championship Independent Russian Hairdressing and Styling Championship YOU.Prof.SHOW *BY ORDER OF REED-SK

8 InterCHARM international team BULGARIA Bulgarian National Association Essential oils, Perfumery and Cosmetics (BNAEOPC) Gergana Andreeva T: , F: CHINA Shanghai International Advertising & Exhibition Co., Ltd. Noir Gao T: ext. 8344, F: FRANCE Reed Exhibitions Ltd Marine Vachette Devos T: , F: GERMANY Reed Exhibitions Germany GmbH Gregor Stolarczyk T.: , F: HUNGARY Studio Nova Kft. Jolan Istenes T: , F: INDIA Reed Exhibitions Ltd Shammi Srivastava T: , F: ISRAEL Israel Export Institute Eti Prish T: +972(3) , F: +972(3) ITALY COREXPO ITALIA SRL Stefania Bianco T: , F: CONTACT US TO LEARN MORE ABOUT PARTICIPATION: Reed-SK LLC 24/1 bld. 5, Bolshaya Nikitskaya St., Moscow , Russia Т: (+7 495) , , F: (+7 495) , JAPAN Reed Exhibitions Ltd Keiko Itai T: , F: LITHUANIA, LATVIA, ESTONIA UAB «Autare» T/F: POLAND Polcharm Anna Godek T: , F: SINGAPORE, MALAYSIA Elite Expo Shelly Ling T: , F: SOUTH KOREA Sun International Sunny Moon T: , F: SPAIN STANPA, Spanish Cosmetic Toiletry and Perfumery Association Hortensia Segrelles T: , F.: com GPE Expo Olga Pons T: , F: TAIWAN Hallmark Int'l Co.,Ltd. Melody Chou T: , F: TURKEY Efekt Fuarcilik LTD STI Arda Aker T: , F: UNITED KINGDOM Reed Exhibitions Ltd Rossella Giaquinto T: +44 (0) , F: +44 (0)

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