STROKE STROKE MUNICH 2017 October 4-8

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1 STROKE STROKE MUNICH 2017 October 4-8

vitality and the unique spirit of the emerging contemporary art movement is combined with all art market

2 Marco Schwalbe (1976) Owner and CEO STROKE Director of INTOXICATED DEMONS Gallery This is what i treat myself to STROKE 2017 With my gallery INTOXICATED DEMONS i always wanted to find a place where the strong vitality and the unique spirit of the emerging contemporary art movement is combined with all art market aspects that professionals need. I couldn t find it - therefore i had to invent it by myself. (Marco Schwalbe)

3 Munich is the third largest city in Germany, after Berlin and Hamburg, and the 12th biggest city of the European Union, with a population of above 1.5 million. The Munich Metropolitan Region is home to 5.8 million people. STROKE 2017 MUNICH

The city is a major centre of art, advanced technologies,

business, and tourism in Germany and Europe and enjoys a

4 The city is a major centre of art, advanced technologies, finance, publishing, culture, innovation, education, business, and tourism in Germany and Europe and enjoys a very high standard and quality of living, reaching #1 in Germany. The income per capita in Munich is round about 31,8% higher than the average capita in Germany. STROKE 2017 MUNICH

THE STROKE VENUE NEW AND OFF After 4 years of having STROKE in a beautiful and

We wanted to explore new urban spaces and also pay homage to the places of where

The new STROKE site is an extraordinary place that is situated just a couple of

5 THE STROKE VENUE NEW AND OFF After 4 years of having STROKE in a beautiful and beloved historic site, we felt that it s time to move on. We wanted to explore new urban spaces and also pay homage to the places of where it all began. The new STROKE site is an extraordinary place that is situated just a couple of minutes away from the heart of Munich. It s combining both the beauty of urban decay and the spirit of a vibrant place that almost got forgotten in a gentrified surrounding.

6 THE STROKE VENUE IN MUNICH The former construction hall for motor-scooters has seen various owners and usages. For more than a decade a famous Munich flea market had it s base in the early 20th century architecture. Since 2012 it was unused due to several public restrictions. This year STROKE has the exclusive option to re-animate the urban decay charms.

and culture is being created in this 40-hectare former i ndustrial and commercial area.

7 THE STROKE VENUE IN MUNICH IN MUNICHS NEW NEIGHBORHOOD The Werksviertel is located right by München Ostbahnhof (Munich East railway station) A new district for living, working, leisure and culture is being created in this 40-hectare former i ndustrial and commercial area. Around 1,200 new homes are planned for some 3,000 citizens, with long-term plans for up to 7,000 new jobs.

8 Some numbers Top3 Art Fairs in Germany Average price per sqm between 150 EUR and 310 EUR Hidden costs (such as application fees, power equipment, advertising, catalogue etc.) Big neutral exhibition halls / long distance walks More then 100 exhibitors Visitor numbers between and Visitor:Exhibitor ratio = 300 (visitors per gallery) STROKE #4 in Germany Average price per sqm between 70 EUR and 100 EUR No hidden costs Only around 45 exhibitors Visitor numbers between and Visitor:Exhibitor ratio = 570 (visitors per gallery)

9 because of: separating from the average Intimate familiar atmosphere Personal service Authentic urban atmosphere No competition when it comes to emerging contemporary art in Munich Urban outdoor area

10 Q&A How can you offer prices below the average art fair costs? Since the beginning the STROKE business model was build on 4 columns (participation fee, visitors, gastronomy and sponsorships) instead of only 2 columns like classic art fairs do (75% participation fee, 25% visitors). Is it correct, that you also save money with your equipment? Yes - that s true. More equipment automatically results in higher production costs. Our walls are only medium size (height: 2.35m) and our lights are energy saving LED lamps. But that doesn t affects sales. We never had buyers complaining about light quality, when they purchased art works in the last 7 years. Please also remind that this workflow secures a low impact on the environment. We don't trash our system after using it. It is constantly controlled and repaired. What about the rumor, that STROKE is a street art fair? When we began STROKE, the topic of street art was popular. For the typical media, everything that was related to Graffiti, Pop Art, Low Brow, Emerging Contemporary Art, Urban Art (and so many more) was now automatically Street Art. It worked as a differentiation metaphor versus the established art market. We stopped fighting against it. More then visitors every year don t care about marks or brands. It s simply like that - they love the art and they love the atmosphere.

We already worked with Sozyone Gonzales, Herakut, Case, Roa, Faith47, Claudio Ethos, Etam Cru, FinDac, C215, Armsrock, Alexandros Vasmoulakis, Sat One, Morten Anderesen, Sepe, Chazme, Ima One, Amose

11 We already worked with Sozyone Gonzales, Herakut, Case, Roa, Faith47, Claudio Ethos, Etam Cru, FinDac, C215, Armsrock, Alexandros Vasmoulakis, Sat One, Morten Anderesen, Sepe, Chazme, Ima One, Amose & Eroné, Will Barras, Yuske Imai, London Police, Robert Proch, Fernando Chamarelli Sainer and Bezt, Belin, Sokar Uno, Tilt, Twooone, Shaka, Low Bros, Seacreative, Vesod, Dulk & Seba, Helio Bray, Kofie One, Miss Van, Enivo Ben Slow, Stephen Tompkins, Dome, Hombre, Laguna, Biserama, Andrew Hem, Woes, Ekundayo, Dave Kinsey, Pixelpancho, Nychos, Mac1 Heiko Müller, San, B-Toy, Rabodiga, Elph, Robert Hardgrave, Escif, Andreas Pistner, Blaine Fontana, Joshua Taylor, Natalia Rak, Fons Schiedon, Jaz, Inti, M-City, Meredith Dittmar, Andrew Hem, Emess, Matthew Curry, DER, Jeanspezial, The Keld, Derek Albeck, Niels Shoe Meulman, Chaz Bojorques, Never Crew, Schwarzmaler, Wesr, BestEver, Disk, Thiago Goms, Nawer, Decktwo, Theosone, Wes21 & Onur, Truly Design, Skount, KNZ Clan, The Weird, Via Grafik, Blaq, FourPlus, Monsta, Zoer & Velvet, Graphic Surgery, Teak, Mesa, Benuz, Klone, KidGhe, Dan23, Fecks, BenUcon, Cart1, Curiot, JackTML, Rodrigo Branco, Hannah Adamaszek, Vesod, DMS, Skor72, Patrick Hartl, Max Zorn

12 We would love to have you with us! Please join us for STROKE 2017 (October 4th to 8th 2017) in Munich and celebrate emerging contemporary art in a one of a kind urban surrounding right in the middle of Munich. If you are interested or if you have any additional questions - please don t hesitate to get in touch with us. Our team is pleased to answer your questions and support you with your necessary planning. Visit our website: Send an info@stroke-artfair.com

STROKE STROKE MUNICH 2018 May 9-13

STROKE STROKE MUNICH 2018 May 9-13 News 2018 Date of event After last years change, in 2018 we will return to our established event date early May. This date includes a holiday day (May 10th - Christi