14th Heya Arabian Fashion Exhibition October 2018 Doha Exhibition and Convention Center

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1 14th Heya Arabian Fashion Exhibition October 2018 Doha Exhibition and Convention Center Organized by Brought to you by

2 Dear valued exhibitor, Qatar Tourism Authority, in partnership with Design Creationz, cordially invites you to participate in the upcoming edition of the Heya Arabian Fashion Exhibition.

2 2 Dear valued exhibitor, Qatar Tourism Authority, in partnership with Design Creationz, cordially invites you to participate in the upcoming edition of the Heya Arabian Fashion Exhibition. Heya will be held at the Doha Exhibition and Convention Center (DECC), the newest convention center located at the heart of Doha s business district: West Bay, from October 26-30, Heya Arabian Fashion Exhibition is a fashion platform for designers to showcase their latest collection, whether they are established or up-and-coming, whether they are local, regional or international, whether they design abayas, kaftans, jalabiyas, evening gowns, scarves, shoes, bags or belts, whether their designs are from Arabic or another influence. Heya is now also open to perfumes and cosmetic brands. Last edition, the five-day exhibition featured 9 workshops, 25 Fashion shows and 4 Forums. Numbers from the last edition shows that Heya is the bi-annual Fashion event ladies in Qatar anxiously wait for. Indeed, Heya received 15,922 visits and 94% of the ladies attending left with a purchase. With 91% of Heya visitors being Qatari ladies, Heya represents a unique opportunity for brands and designers to access the otherwise very private Qatari female population. Heya is your chance to gain first hand market insight and establish your brand locally. Last but not the least, Heya provides a one stop shop solution allowing designers to focus on their collection while we take care of the rest.

3 14th 13th Exhibitor Proposal 3

4 4 Heya 13 at a glance: 15,922 visits 65,000,000+ people reached 5 exhibition days 4 stand categories 325 stands 7,812 sqm 300+ brands 17 countries 91% Qatari ladies 25 fashion shows 9 workshops 4 forums 1 Airline Qatar Airways VCUarts Qatar Guerlain Alfardan Spa Maison De Joelle, QRC Glo Minerals, Bedaya 3 Embassies Shangri-la Hotel Doha Ezdan Hotel 3 Coffee shops Maison De Joelle Sponsor Maserati Partners 9 Workshops Ecuador, Turkey, Hungary 1 Salon 1 Flower shop Violetta Events Guerlain Alfardan Spa 1 Spa 2 Hotel partners InterContinental Doha The City Fouj Cafe Magnolia Bakery 5 Competitions 4 Forums

14th Exhibitor Proposal 5 What do exhibitors

Local: 91% of the visitors are Qatari ladies. 2.

5 14th Exhibitor Proposal 5 What do exhibitors think of Heya? 1. 87% are happy with the venue set-up % think that Heya is the top exhibition in its category % say that participating in Heya was beneficial for their brand % intend to return Who is the Heya visitor? 1. Local: 91% of the visitors are Qatari ladies. 2. Loyal: 100 % intend to visit the next Heya. 3. Serial shopper: 94% made a purchase during their visit 4. Happy: 98% are happy with their experience in Heya.

6 With its iconic internationally awarded gold mashrabiyas stands, Heya has a consistent look throughout giving the exhibition its elegant flair.

Packages include the booth structure and furniture ( 1 fascia, 3 rails, 1 changing room, 1 mirror, 2 chairs, 1 table, 1 electrical socket, 1 dust

The exhibition offers three booth categories ( silver, gold and platinum) as well as kiosks for shoes, bags, belts, cosmetics and perfumes.

6 6 With its iconic internationally awarded gold mashrabiyas stands, Heya has a consistent look throughout giving the exhibition its elegant flair. The exhibition is UFI certified. Convenient, Heya is a one stop shop exhibition. Packages include the booth structure and furniture ( 1 fascia, 3 rails, 1 changing room, 1 mirror, 2 chairs, 1 table, 1 electrical socket, 1 dust bin). We take care of all the details giving you the required peace of mind to make your collection great. The exhibition offers three booth categories ( silver, gold and platinum) as well as kiosks for shoes, bags, belts, cosmetics and perfumes. Pricing depends on booth look and location. This comprehensive pricing strategy allows for all designer to participate. Iconic-built exhibition tailored to enhance the Arabian fashion experiance Fashion show area Lifestyle zones UFI certified exhibition

7 14th Exhibitor Proposal 7 Comprehensive pricing reflecting booth location and design Luxurious on stop destination 3 booth categories Kiosks

8 8 Total Reach: 59,404,000 Total value: QAR 4,206,000 1 press conference announcing the exhibition 7 press releases covering the daily activities and targeted areas 4 media partners 152 articles generated

9 14th Exhibitor Proposal 9

10 10 Comprehensive marketing campaign with strong focus on social media and activities such as Heya high tea and exposure on magazines, newspaper, online media ensured exposure and higher frequentation. DCZStyle social media: Instagram: 5,457,295 impressions I Facebook: 2,905,011 reach I Twitter: 37,086 reach Fashion influencers: Areej Albalushi 191 K Followers Oman Sana Khaan 1 M Followers India Krystle D Souza 3.4 M Followers India Rashami Desai 1.8 M Followers India Ghadeer Sultan 1.7 M Followers Kuwait Sundos Albader 107 K Followers Kuwait Lady Aysha K Followers Qatar Yezenia Navarro 64.7 K Followers Qatar Sabrinecat 197 K Followers Qatar

11 Online: Online campaign re-targeting local, regional and international fashion enthusiasts. 14th Exhibitor Proposal 11 Social Media Marketing: Venue Branding: Flagpole Facade Branding

12 12 A well-established offer Visitors are well aware of the products on display and make the most of it by purchasing from all segments. Custom-built exhibition tailored to enhance the Arabian fashion experience.

13 Engaging the local and international communities 14th Exhibitor Proposal 13 H.E. Dr. Sheikha Aisha Al-Thani visits the booths and engages with the designers talking about their collection. Grand Opening fashion shows Grand opening fashion shows by international and local designers amazed the crowd. Dilke Hanif Turkey Liz Cardenas Ecuador Olga Doumet Ecuador Romani Design Hungary

14 Lifestyle zones For visitors to enjoy and relax, Heya offers lifestyle zones increasing visitor

Beauty workshops Maison de Joelle and Glo Skin Beauty prepared makeup workshops.

International fashion and cultural forums Opening to the world Heya partnered with the Ecuadorian,

14 14 Lifestyle zones For visitors to enjoy and relax, Heya offers lifestyle zones increasing visitor stay and satisfaction. Beauty workshops Maison de Joelle and Glo Skin Beauty prepared makeup workshops. Likewise, Lady Aysha did a makeup masterclass. Such activities act as pull factors for visitors. International fashion and cultural forums Opening to the world Heya partnered with the Ecuadorian, Turkish and Hungarian embassies and host an Italian pavilion. Each embassy and pavilion brought in designers from their countries to showcase their latest collection and engage in forums and workshops.

Enhancing the exhibitors experience 14th Exhibitor Proposal 15 Yang Elizabeth S Ju VCUQ, Instructor VCUQ Workshop Topics: - Fashion Design in the Digital

advancement of female entrepreneurship in Qatar.

QBIC s fashion incubates to showcase their inspiring creations.

empower the next wave of successful female entrepreneurs.

is one of the most important exhibitions in the region.

It also gives them the chance to deal with all kinds of visitors, who are keen to attend the event and get acquainted with the most important fashion trends

15 Enhancing the exhibitors experience 14th Exhibitor Proposal 15 Yang Elizabeth S Ju VCUQ, Instructor VCUQ Workshop Topics: - Fashion Design in the Digital Era - Footwear Design Federica Visani VCUQ, Instructor QBIC is proud to be partnering with Heya once again as we continue to actively strengthen the advancement of female entrepreneurship in Qatar. Extending our support to entrepreneurs from the fashion industry is something we pride ourselves in and Heya provides the ideal partnership & platform for QBIC s fashion incubates to showcase their inspiring creations. Over 30% of our incubated startups are co-founded or led by females, and it is because of partners who share our vision, such as Heya, that we are able to empower the next wave of successful female entrepreneurs. Aysha Al-Romaihi Business Development Manager at QBIC Influencers forum We are delighted to be part of the success of Heya Arabian Fashion Exhibition, which is one of the most important exhibitions in the region. This exhibition supports emerging women entrepreneurs by allowing them to showcase their skills, abilities and products. It also gives them the chance to deal with all kinds of visitors, who are keen to attend the event and get acquainted with the most important fashion trends and the various collections that the participants worked hard to showcase during the exhibition. On my behalf and on behalf of the staff of Bedaya Center, I would like to thank Qatar Tourism Authority and the management of Heya Arabian Fashion Exhibition for their invitation and support for women s projects, which are always in need of such support. Reem Al Suwaidi General Manager, Bedaya Heya International influencers were invited to talk about What s In and Out on Social Media. Indian TV Stars/Influencers Sana Khaan and Krystle D Souza and Omani Influencer Areej Albalushi shared the stage.

16 FASHION SHOW Dilek Hanif Liz Cardenas Olga Doumet Romani Designs Rida Couture Debaj QLabel 25 Fashion Shows Aludra by Raeesa Maison Chic Sophia

16 16 FASHION SHOW Dilek Hanif Liz Cardenas Olga Doumet Romani Designs Rida Couture Debaj QLabel 25 Fashion Shows Aludra by Raeesa Maison Chic Sophia Benyahia Kaftan Kristal B. Sckali Gold Dust Bride Atelier BKIB Nourish Kareem Nashel by Najeeba Frames Fashion ZR Abaya Rawaa Abayat Ain LIne Anardana

17 Post 14th Show Exhibitor Report Proposal Heya Dilek Hanif Liz Cardenas Olga Doumet Romani Design Rida Couture Debaj QLabel

18 18 18 Aludra by Raeesa Maison Chic Sophia Benyahia Kaftan Kristal B Sckali Gold Dust Bride Atelier

19 14th Exhibitor Proposal 19 BKIB Nourish Kareem Nashel by Najeeba Frames Fashion ZR Abaya Rawaa Abayat Ain Line Anardana

20 20 Floor plan

Each boutique space is 9 sqm* and includes: - ready built stand - 1 fascia - 3 hanging rails -1 changing room -1 mirror

21 Exhibitor space packages 14th Exhibitor Proposal 21 Each package is comprehensively priced to reflect both the location and look of book. Each boutique space is 9 sqm* and includes: - ready built stand - 1 fascia - 3 hanging rails -1 changing room -1 mirror -1 table -2 chairs -1 dust bin -1 electrical socket Platinum package Price: QAR 31,000 *Prime location Booth space for: Abayas, dresses, jalabiyas, kaftans, gowns Booth space for: Leather bags, shoes, belts, scarves, perfumes

22 22 Gold package Price: QAR 24,000 *Strategic location Booth space for: Abayas, dresses, jalabiyas, kaftans, gowns Booth space for: Leather bags, shoes, belts, scarves, perfumes

23 Silver package Price: QAR 17,000 14th Exhibitor Proposal 23 Booth space for: Abayas, dresses, jalabiyas, kaftans, gowns Booth space for: Leather bags, shoes, belts, scarves, perfumes

24 24 Kiosk Price: QAR 8,000 Booth space for: Leather bags, shoes, belts, scarves, perfumes, cosmetics

Marketing opportunities 14th Exhibitor Proposal 25 Fashion show package Grand opening fashion show 16 looks 10 models make up and hair 30 unedited professional pictures Unedited professional video of

25 Marketing opportunities 14th Exhibitor Proposal 25 Fashion show package Grand opening fashion show 16 looks 10 models make up and hair 30 unedited professional pictures Unedited professional video of your fashion show 30 seconds infomercial highlights of your brand on Heya LED screens QAR 16,000 Fashion show 8 looks 8 models make up and hair 30 unedited professional pictures Unedited professional video of your fashion show 30 seconds infomercial highlights of your brand on Heya LED screens QAR 4,000 Extra fee Per additional look on the fashion show QAR 1,500

26 26 Photo shoot on Heya catwalk 10 looks 1 model 3 hours QAR 12, seconds informecial highlights of your brand in Heya QAR 5,000 1 photographer - based on availability QAR 1,000/ hour One (1) photo album Instagram post of 10 pictures on DCZStyle feed during a peak hour Three (3) 15 second spots on InstaStory promotion during a peak hour Note: Brand should provide high resolution studio pictures or 1 minute video. QAR 1,500

27 14th Exhibitor Proposal 27

28 We look forward to hearing from you, with best regards, Design Creationz Event management & Marketing S2-Al Rabia building#3 Al Jazira Al Arabiya Street For more information, please contact our exhibitor team. Mob.: sales@heya.qa / heyaexhibition@dczqtr.com Organized by Brought to you by

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