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Mercy Kelley
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2 petar petrov beaufille lee mathews claudia li taller marmo kimhekim être cécile allude kalda araks beth richards grey ant

3 SHOWG petar petrov PETAR Petrov founded his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring. A concept of luxury that can be summarized in a few words does not exist for me. Of course, the finest fabrics and leathers, colours and materials create the products 'value', but I try to design with my personal idea of a modern woman in mind. I learn from my clients and what they share is independence, individuality and a taste for the unexpected. Petrov has attracted clientele including Caroline de Maigret, Sofia Sanchez de Betak, Sarah Harris of Vogue UK, Eva Chen and Hilary Tsui. CONTACT: annette@papermachetiger.com Net-a-Porter // Matches // Lane Crawford // Boutique 1 // MyTheresa // FWRD // Luisaviaroma // Space Mue // Apropos 3

SHOWG beaufille Beau fille, [bo-fee] n. Adjective / 1. Handsome girl 2. A person that exhibits an effortlessly chic demeanour and unique sense of style 3. The combination of masculine vs.

4 SHOWG beaufille Beau fille, [bo-fee] n. Adjective / 1. Handsome girl 2. A person that exhibits an effortlessly chic demeanour and unique sense of style 3. The combination of masculine vs. feminine, hard vs. soft Noun / 1. Canadian ready-to-wear and accessory line founded by sisters Chloé and Parris Gordon 2. Handmade artisanal luxury. The name Beaufille translates to handsome girl, symbolizing the contrast between masculine and feminine elements, the combination of hard and soft. Beaufille is a women s RTW + accessories founded in 2013, designed by sisters Chloé and Parris Gordon. The girls combine their backgrounds in Textile and Fashion design as well as jewellery and Metalsmithing to create a line of luxury artisanal womenswear and jewellery. USA: mj@papermachetiger.com REST OF WORLD: joni@papermachetiger.com Net-a-Porter // Stylebop // Beams // Bergdorf Goodman // Moda Operandi // Browns // Ounass 4

5 SHOWG lee mathews ESTABLISHED in 2000, Australian brand Lee Mathews delicately weaves vibrant colour, texture and prints into sophisticated and refined collections for the modern woman. Collections revolve around luxurious silks; bursting with unique colour and striking prints. Statement dresses are a focus, supported by separates in washed silk, organic jersey and crisp cotton, accommodating the laid back Australian lifestyle. The brand is inspired by interests of the founder Lee; prints and textiles come from her love for art, silhouettes from her passion for architecture and colour palettes from her chosen home: Australia s unique flora and fauna. The vision for the LM Woman is one who celebrates the finer things of life; one rich in colour, texture and design. USA: mj@papermachetiger.com REST OF WORLD: joni@papermachetiger.com ASIA: yuki@papermachetiger.com Matches // Net-a-Porter // David Jones // Moda Operandi // Shopbop // Ounass 5

Li made the decision to move to New York City and received a Master of Fine Arts in Fashion Design at Parsons School of Design. Prior to her professional career as a womenswear designer at J.W.

6 claudia li NEW TO SHOWROOM SHOWG CLAUDIA Li was raised in New Zealand, her father is an art dealer and her mother is from a family of artists. Li fell in love with fashion and painting at a young age and it was evident that like her family, she too would have a career in the arts. Li made the decision to move to New York City and received a Master of Fine Arts in Fashion Design at Parsons School of Design. Prior to her professional career as a womenswear designer at J.W.Anderson, Li worked for Haus of Gaga under Brandon Maxwell. In 2015 Li launched her eponymous label. Li s background in fine arts is visible in her collections which have earned accolades for their sense of artistry, bold prints and craftsmanship. Li was the winner of the FGI Rising Star Award and a U.S. finalist of the International Woolmark Prize. In 2017 Li was named a Forbes 30 Under 30 Art and Style honoree. USA: mj@papermachetiger.com REST OF WORLD: joni@papermachetiger.com Isetan // Beams // Moda Operandi // Blake Chicago // IF Soho 6

7 SHOWG taller marmo NEW TO SHOWROOM FOUNDED in 2013 by Riccardo Audisio and Yago Goicoechea, Taller Marmo is a women s ready-to-wear brand named after the Spanish word for laboratory and the Italian word for marble, as an indicator for the founders desire to experiment with luxury materials and innovative techniques. Defined by a modern interpretation of femininity with nostalgic features and the cross-pollination of daywear and evening wear, the collections feature clean and relaxed cuts with visually bold textiles and materials where quality and craftsmanship can be seen and experienced. Taller Marmo is exclusively made in Italy by experienced craftswomen. CONTACT: joni@papermachetiger.com The Modist // Tyrano // Sois Blessed // Curio 7

kimhekim SHOWG KIMHĒKIM designer Kiminte graduated Studio Bercot in 2009.

8 kimhekim SHOWG KIMHĒKIM designer Kiminte graduated Studio Bercot in He then gained experience at one of the most prestigious French fashion house, Balenciaga crossing between the studio and the atelier where he learned the importance in the approach and the attitude of the artisanship. He debuted his first couture collection in 2014 during Paris Womenswear Fashion Week. He implied the Korean traditional sewing techniques taught by his grandmother and fused the method with the French haute couture knowledge. The inspiration of his work is the innocence of his childhood which is showing with his pure and dreamy floral details on his elegant collections. CONTACT: Moda Operandi // Lane Crawford // Harvey Nichols KSA // Forty Five Ten // G&W // Need Supply // Lucy Folk 8

SHOWG LONDO N être cécile DRIVEN by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell and Kyle Robinson, who

9 SHOWG LONDO N être cécile DRIVEN by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell and Kyle Robinson, who collectively aspired to create a unique ready-to-wear collective, taking inspiration from the cleanliness of French style. The brand s heritage is based around Cécile, an Irishborn artist living in 1960s Paris, with a love of animal prints and a creative flair for fashion. Designed for the true fashion girl, être cécile defines a new breed of contemporary brands, combining the ease and wearability of casualwear, along with considered aesthetics that sit comfortably amongst designer pieces. Playing on its original identity as a luxury t-shirt label, the brand finds its voice in subtle injections of humour and lightheartedness, reflective of its true essence and approach. USA: mj@papermachetiger.com REST OF WORLD: kate@papermachetiger.com ASIA: yuki@papermachetiger.com Liberty // Lane Crawford // Ikram // Shopbop // Incu // Tsum // Smets 9

10 allude SHOWG LONDO N ALLUDE is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function, and takes inspiration from art to technology to the natural world. Creative director Andrea Karg explains the ALLUDE concept; our classics are so trendy they don t look boring, and our trend pieces are so classic they re wearable. The label boasts enviable press coverage, with designs featured in Elle, InStyle, Marie Claire, Numéro and Vogue. CONTACT: kate@papermachetiger.com Net-a-Porter // Selfridges // Harrods // Harvey Nichols Hong Kong // Matches 10

11 SHOWG kalda LAUNCHED in 2016 by designer Katrin Alda, Icelandic footwear brand KALDA creates statement shoes at contemporary prices. Inspired by her upbringing in the north of Iceland, Katrin combines opposing elements that come together effortlessly in her designs. This juxtaposition is seen across the collection, particularly in the patchwork-style shoes that combine local Icelandic Salmon skin with a more traditional suede and leather. Katrin seeks to challenge conventional beauty in her design and brings the unexpected mixed with sensibility to each and every shoe. Katrin Alda graduated from London College of Fashion shortly before opening up her own boutique in Reykjavik. USA: mj@papermachetiger.com REST OF WORLD: joni@papermachetiger.com Browns // Shopbop // Moda Operandi // Martha Louisa 11

araks SHOWG MIAMI FROM her earliest memories, Araks Yeramyan remembers three colors red, yellow, and blue a trio of colored pencils given to her by her father.

12 araks SHOWG MIAMI FROM her earliest memories, Araks Yeramyan remembers three colors red, yellow, and blue a trio of colored pencils given to her by her father. Every medium she worked with was restricted to this palette until the age of ten... that was the beginning of her love of colour. Inspired by all elements of art and design, Araks creates her collections with one purpose in mind: to make women feel beautiful. Araks launched her lingerie collection in 2000, which is now a favorite of Sofia Coppola, Kirsten Dunst, Sarah Jessica Parker and Michelle Williams. Araks strives to create simple and effortless underpinnings starting with the most intimate and personal layer. In 2013, she launched a swimwear collection to great critical acclaim. CONTACT: mj@papermachetiger.com Browns // Saks // Barneys // Selfridges // Ssense // Lane Crawford // My Theresa // Matches 12

SHOWG MIAMI beth richards BETH Richards is Quality Modern Swimwear. Designed for the beach and beyond, many Beth Richards swimsuits double as bodysuits and are as functional as they are luxurious.

13 SHOWG MIAMI beth richards BETH Richards is Quality Modern Swimwear. Designed for the beach and beyond, many Beth Richards swimsuits double as bodysuits and are as functional as they are luxurious. Each design is created using the highest quality UVB-protected stretch fabric from Italy, and ethically Made in Canada with attention to fit and detail. This is not just a swimsuit. It s an opportunity to change the way women feel about swimwear... we challenge the world s idea of beauty and provide confidence and empowerment one-piece at a time. Beth Richards is a press favourite, and has been featured in British Vogue, Paris Vogue, ELLE, Harpers Bazaar and SHAPE. CONTACT: mj@papermachetiger.com Selfridges // Tsum // Excelsior // Shopbop // Lane Crawford // Yoox // My Theresa 13

14 grey ant SHOWG AS an independent company, Grey Ant is in the unique position to design and produce product without censorship. The freedom to innovate combined with the brand's direct and uncommon approach, where quality and individuality are paramount, has secured Grey Ant a loyal following of eyewear enthusiasts, celebrities and fashion industry insiders. Handmade in Italy, produced in limited quantities, Grey Ant ensures their customer a high level of exclusivity. CONTACT: mj@papermachetiger.com REST OF WORLD: kate@papermachetiger.com Dover Street Market // Restir // 10 Corso Como // Selfridges // Galeries Lafayette // Browns // On Peddar // Excelsior // Neiman Marcus // Union 14

15 NY LONDON MIAMI 4-15 June June June [2pm close] July 2018 Level 4, 217 Centre Street New York Cross Street London N1 2BG 4 rue d Uzès Paris Cabana Miami Beach (0) (0) VIEW MAP VIEW MAP VIEW MAP VIEW MAP + click here for appointment + + click here for appointment + + click here for appointment + + click here for appointment +

BEAT OF AFRICA 2015 BIFFI BOUTIQUE ITC ETHICAL FASHION INITIATIVE

BEAT OF AFRICA 2015 BIFFI BOUTIQUE ITC ETHICAL FASHION INITIATIVE Beat of Africa: Biffi Boutique & ITC Ethical Fashion Initiative bring African fashion to Vogue Fashion s Night Out and Milan Fashion Week, 22 nd September 2015 BEAT OF AFRICA 2015 The Beat of Africa is