True to form, however, the Harrods customer remains at the heart of everything we do. HARRODS MEDIA 3

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1 HOME MEDIA PACK

2 ABOUT HARRODS Harrods began as a tea shop in east London, first opening its doors in Since then, it has grown to become the world s most famous department store, known for its unrivalled range of luxury products. As well as exclusive brands and myriad departments, one of Harrods most renowned attributes is its unparalleled service. Harrods has a reputation for service excellence: anything is possible, no product is too elusive and no query is too complicated. 42,0,000 visitors ever ery day With the arrival of the digital age, Harrods has evolved accordingly, communicating with customers in a range of new ways including through in-store screen networks, online magazines and an app. True to form, however, the Harrods customer remains at the heart of everything we do. 15 million visi sits ever er y ye ar Visitors from mo re tha n 130 countrie ies ev er y mo nth 2 HARRODS MEDIA 3

3 HA R RODS MEDIA 2018 WINDOW & PUBLISHING CA LENDA R MONTH PUBLICATIONS JANUARY 2017 January January Store Guide INSIDE: The essential guide to in-store restaurants, bars and cafés Harrods Magazine, Harrods Digital Magazine, Harrods Fashion Special, February Store Guide and February Store Guide Chinese F E B RUA RY FEBRUARY 2017 February The 2018 calendar allows each directorate to have a defined presence at a given point in the year. The Marketing & Communications teams have created a unified communications strategy that combines media, marketing, PR and social media, which work together to amplify each brand s USP. Think PINK years e ng 10 Magazin Celebrati of Harrods Including maps, in-store events, restaurants and cafés T H E Q UA RT E R LY G U I D E TO W E A R I N G I T W E L L MARCH 2017 March Harrods Magazine, Harrods Digital Magazine, Harrods Man and March Store Guide Issue 01 / Spring 2018 p12/ STYLE Sneakers go retro p14/ INTERVIEW Luke Treadaway: It s good to do something that scares you p19/ STYLE Packing with purpose p20/interview Palm Angels Francesco Ragazzi blazes a trail p24/ TREND REPORT Dad dressing and Hawaiian shirts are both in (seriously) p26/ LOGOS Go big, go bold p30/ TAILORING Wall Street is back p35/ HOROLOGY The story behind the watch world s brand of the moment p39/ TECH Game of drones p41/ WHISKY The devil is in the detail p42/ GROOMING Grab a gadget INSIDE: The essential guide to in-store restaurants, bars and cafés Harrods Magazine, Harrods Digital Magazine, Harrods Home & Property, Harrods Estates, April Store Guide and April Store Guide Chinese APRIL 2017 MONTH FEBRUARY BROMPTON ROAD HANS CRESCENT WOMEN S FASHION WOMEN S ACCESSORIES & SHOES April Including maps, in-store events, restaurants and cafés Harrods Magazine (May/June), Harrods Digital Magazine, Harrods Magazine Arabia, Harrods Magazine Asia and May Store Guide M AY SPRING/SUMMER 2017 ARABIA May Including maps, in-store events, restaurants and cafés SHIMMER & SHINE Dream couture and the ultimate accessories MARCH BRITISH FILM PARTNERSHIP BRITISH TOYS & EASTER Harrods Summer Home Sale Magazine, Harrods Digital Magazine, June Store Guide and June Store Guide Chinese MAY & JU N E June Including maps, in-store events, restaurants and cafés APRIL BRITISH SUMMER SEASON BEAUTY & FRAGRANCE BRITISH SUMMER SEASON HOME T H E Q UA RT E R LY G U I D E TO W E A R I N G I T W E L L JULY 2017 MAY BRITISH SUMMER SEASON BEAUTY & FRAGRANCE BRITISH SUMMER SEASON HOME JUNE BRITISH SUMMER SEASON BEAUTY & FRAGRANCE BRITISH SUMMER SEASON SPORTS JULY RARE FINDS FINE JEWELLERY & WATCHES RARE FINDS MIXED July Harrods Magazine, Harrods Digital Magazine, Harrods Man and July Store Guide Including maps, in-store events, restaurants and cafés Issue 01 / Spring 2018 p12/ STYLE Sneakers go retro p14/ INTERVIEW Luke Treadaway: It s good to do something that scares you p19/ STYLE Packing with purpose p20/ INTERVIEW Palm Angels Francesco Ragazzi blazes a trail p24/ TREND REPORT Dad dressing and Hawaiian shirts are both in (seriously) p26/logos Go big, go bold p30/ TAILORING Wall Street is back p35/ HOROLOGY The story behind the watch world s brand of the moment p39/ TECH Game of drones p41/ WHISKY The devil is in the detail p42/ GROOMING Grab a gadget AUGUST 2017 Harrods Magazine, Harrods Digital Magazine, Harrods Fragrance Special, August Store Guide and August Store Guide Chinese August Including maps, in-store events, restaurants and cafés HAMPERS & GIFTS 2017 SEPTEMBER 2017 Harrods Magazine, Harrods Digital Magazine, Harrods Fashion Special, Harrods Home & Property, Harrods Estates, Harrods Hampers & Gifts and September Store Guide September Including maps, in-store events, restaurants and cafés harrods.com/hampers AUGUST BRAND PARTNERSHIP RARE FINDS MIXED SPRING 2018 THE QUARTERLY STYLE GUIDE FOR MEN Harrods Magazine, Harrods Digital Magazine, Harrods Man, October Store Guide and October Store Guide Chinese SEP TEMBER 2017 COOL HAND LUKE Interview by NIKI BROWES / Photographey by JULIAN BROAD Whatever it is, he s got it, whispers the stylist as we watch Luke Evans being photographed. He s a natural in front of the camera and each shot is perfected in just a handful of takes. The shoot is over in less than an hour far from the norm. Sometimes, just styling and grooming take that long. It s the quickest shoot I ve ever seen. Well, he says, I ve done a few of these things, so I should know what s required by now. Modest as well as professional, then and good-looking to boot. In fact, Evans is even better looking in real life than in pictures or on screen, yet he has no trace of vanity. I have to admit that his Welsh accent, combined with his gentle demeanour, make him sort of irresistible. After graduating from the London Studio Centre, the 37-year-old honed his craft in musicals including La Cava, Taboo and Rent. A successful international film career followed, including starring roles in The Hobbit, Dracula Untold and, more recently, the film adaptation of the multimillion-selling book The Girl on the Train. The fact that he can sing (beautifully) as well as act bagged him his most recent role, in Disney s live-action version of Beauty and the Beast (based on the Disney-made animated film from 1991) opposite Emma Watson, Emma Thompson and Sir Ian McKellen. He plays the villainous Gaston, and the film is set to be one of the biggest of the year. The trailer smashed a record: it was viewed million times in the first 24 hours of its release. So it s astonishing that Evans nearly didn t go for the part. I was nervous about playing Gaston, he admits. I didn t know if he was the right role for me. I thought, He s not the title role; I should be playing the Beast! Then I spoke to my friend who has three children, to whom I m godfather. He was like, Dude, I watch it every week and it s a great role. He explained that the arc the character goes through is humongous. He goes from being this lovable rogue Read more on page 6 October Including maps, in-store events, restaurants and cafés BERLUTI: Touch down SEPTEMBER CURATORS WOMEN S FASHION From trench coats to drummer-boy jackets, military garb has long been designer fodderder to contain carbder to contain carb. And an aviator-inspired bomber was the muse for Berluti s Haider Ackermann. CURATORS WOMEN S ACCESSORIES ROGER DUBUIS: Racing ahead Always pushing the boundaries of innovation, Roger Dubuis has reworked its Excalibur Spider to contain carbon. The lightweight material gives the new Carbon Automatic Skeleton (below) and Carbon DESK TOPS: From trench coats to drummer-boy jackets, military garb has long been designer fodderder to contain carbder to contain carb. And an aviator-inspirentain carbder to contain carb. And an aviator-inspired bomber was the muse for Berluti s Haider FASHION: Tailoring focus From trench coats to drummer-boy jackets, military garb has long been designer fodderdmilitary garb has long been designer fodderdmilitary garb has long been designer fodderder to contain. N OV E M B E R AUTUMN 2017 NOVEMBER 2017 SMART talking What s new in the digital universe OCTOBER CURATORS MEN S FASHION CURATORS TECHNOLOGY November Spoilt for choice The magic of ZUHAIR MURAD GENIUS Gifting made glamorous Gilt-edged charm Bringing glamour to the home Spirit of at work We talk to GUCCI S Alessandro Michele In the FAST LANE The TASTE at Formula 1 Revolution Food & drink reimagined Romancing the season with Dolce & Gabbana Fashion HEROES Including maps, in-store events, restaurants and cafés The people, the pieces, the passion NOVEMBER CHRISTMAS CHRISTMAS D EC E M B E R December Including maps, in-store events, restaurants and cafés DECEMBER JANUARY 4 HARRODS MEDIA CHRISTMAS CHRISTMAS NEW NEW Harrods Magazine, Harrods Digital Magazine, Harrods Magazine Arabia, Harrods Magazine Asia, Harrods Christmas Food & Wine Special, Harrods Technology Special, Harrods Christmas Gift Guide and November Store Guide Harrods Magazine (December/January), Harrods Digital Magazine (December/ January), Harrods Man, Harrods Winter Home Sale Magazine, Christmas Beauty Special, December Store Guide and December Store Guide Chinese HARRODS HARRODS MEDIA MEDIA 5

4 HOME CUSTOMER PROFILE Harrods Media is dedicated to providing tailor-made media solutions for luxury brands. The store carries exclusive and celebrated products from all over the world. As a market-leading retailer, Harrods prides itself on having created a perfect environment in which to house these products. FURNITURE 7,161 Rewards cardholders shopped in Furniture in the last 12 months The average customer spend has increased by 10% compared to the previous year 100% of the division trade came from these cardholders 64% are female 88% are UK residents 67% live a maximum of 10 miles from Knightsbridge 59% are between 21 and 49 years old TOYS 61,573 Rewards cardholders shopped in Toy Kingdom in the last 12 months The average customer spend has increased by 2% compared to the previous year 51% of the division trade came from these cardholders 69% are female 76% are UK residents 58% live a maximum of 10 miles from Knightsbridge 76% are between 21 and 49 years old TECHNOLOGY 38,403 Rewards cardholders shopped in Harrods Technology in the last 12 months The average customer spend has increased by 5% compared to the previous year 93% of the division trade came from these cardholders 56% are female 76% are UK residents 70% live a maximum of 10 miles from Knightsbridge 72% are between 21 and 49 years old HOMEWARE 115,721 Rewards cardholders shopped in Homeware in the last 12 months The average customer spend has increased by 6% compared to the previous year 86% of the division trade came from these cardholders 69% are female 72% are UK residents 62% live a maximum of 10 miles from Knightsbridge 66% are between 21 and 49 years old Source: Harrods Customer Insight HARRODS MEDIA HARRODS MEDIA 7

5 CASE STUDY ART PARTNERS OBJECTIVE To engage existing customers and attract a younger consumer by showcasing unique partnerships with Home brands and artists/ designers; to raise awareness of these collaborations and present Harrods and our Home brands as leaders in this category. CAMPAIGN OUTLINE Full 360 campaign across Harrods Media and Marketing touchpoints: Brompton Road Windows takeover showcasing the limited-edition pieces Pop-up space throughout Second and Third Floor central lifts in-store Art Partners creative featured across digital screen networks in-store Experiential event showcasing the Art Partners collaborations for the first time Presence across Harrods Instagram, Facebook, Twitter, Weibo and WeChat campaign promoting the collaborations to Harrods Rewards customers Campaign coverage on harrods.com Art Partners editorials across Harrods Magazine, Harrods Home & Property and the Harrods app Store Guide takeover SUCCESS Successful launch event with 53 clients engaged with preview of Art Partner products, +6% vs target. Press coverage: 112 pieces in premium publications and online from February to April HARRODS MEDIA HARRODS MEDIA 9

6 CASE STUDY BEATS BALMAIN OBJECTIVE To generate awareness of Beats collection and collaboration with Balmain, communicating Balmain s love of and appreciation for music, and celebrating diverse, opinionated and innovative fans of music and fashion. The campaign aimed to appeal to a millennial consumer, with product finishes consistent with the Balmain AW17 collection and showcasing Kylie Jenner brand creative. SUCCESS Beats received a strong number of sales with a total of 293 units sold during the campaign and an average increase of 65% in sales during the four-week period of the Lobby and Technology Room takeover. CAMPAIGN OUTLINE A four-week central lift lobby takeover with pop-up and lift wraps in July 2017, as well as a technology vestibule area takeover. The brand pop-up displays were used to communicate the idea of an urban safari, which can only be reached through music, using sand and exotic plants as props. The campaign launched with Harrods Instagram posts featuring the product Hans Crescent windows vinyl takeover for two weeks displaying creative featuring Kylie Jenner A digital campaign was launched in-store across the media walls on Basil Street Escalator and Hans Crescent Escalator, targeting shoppers going to Fashion Lab To boost awareness mid-campaign, Beats featured ads in Harrods Magazine 10 HARRODS MEDIA HARRODS MEDIA 11

7 MEDIA PORTFOLIO 12 HARRODS MEDIA HARRODS MEDIA 13

8 WELCOME TO THE HARRODS MEDIA PORTFOLIO, THE PREMIUM DESTINATION FOR LUXURY MEDIA HARRODS MEDIA A 360 APPROACH Harrods Media has a 360 campaign strategy for partnering brands using a variety of multichannel touch points throughout the Harrods customer journey. To explore the Harrods Media portfolio further, please visit harrods-media.com. PRINT With a wide menu of lifestyle titles, Harrods Publishing now creates 32 magazines per year, including the award-winning and ABCaccredited Harrods Magazine, Harrods Magazine Arabia, Harrods Magazine Asia, Harrods Home & Property, Harrods Man and the monthly Store Guide. Elegant photography, insightful writing and a sense of fun have turned Harrods publications into inspirational reads that influence buying decisions. DIGITAL A premium digital solution for the Harrods customer, the Harrods app offers immersive content, including exclusive digital editions of our magazines. The curated digital edition of Harrods Magazine carries the same production values as the print magazine in terms of quality and style, and is brought to life with cuttingedge interactive content. A popular platform with our growing international readership, it uses engaging elements such as interactive games, make-up tutorials, shoppable products and video content. IN-STORE Harrods offers a range of in-store integrated media platforms, including digital posters that provide immediacy and impact, and the award-winning Harrods windows. 14 HARRODS MEDIA 15

9 HARRODS PUBLISHING 16 HARRODS MEDIA 17

10 MEDIA PORTFOLIO: HARRODS PUBLISHING The award-winning and ABC-accredited Harrods Magazine has paved the way for a number of acclaimed lifestyle titles from Harrods Publishing. We plan to reach customers and potential customers with 5.4 million copies of our magazines and supplements in Readers are highly engaged, and each publication has a powerful influence on their buying decisions. Brand partnerships are an essential element of Harrods print publishing, with premium advertising and standard positioning throughout, in addition to creative advertorial, editorial and bespoke opportunities. The Harrods editorial authority continues to create positive engagement with customers, influencing their shopping habits: 72% of readers have purchased a product featured in the magazine, and 82% say that seeing a brand featured in the magazine improves their perception of that brand.* In 2018, Harrods Media will continue to focus on expanding global reach with a tailored approach to key growth markets. The newly launched Harrods Magazine Arabia and Harrods Magazine Asia will be published bi-annually and a further 10,000 copies of every issue of Harrods Magazine will be distributed to our customers and potential customers in the USA. Due to investment in increased volumes, pagination and distribution, as well as the impact of cost increases in production, creative, paper and postage, the Harrods Magazine rate card has increased for the first time in two years. AWARDS AND COMMENDATIONS DMAs 2014 Won Fashion Magazine of the Year (app version) BSME 2015 Rising Stars - Highly Commended award for Best Art Team Clio Awards 2015 Shortlisted for Best Integrated Campaign DMAs 2015: Highly commended Fashion Magazine of the Year DMAs 2015: Highly commended Consumer Magazine of the Year (app) DMAs 2015: Won Digital Magazine Advertisement of the Year (Fendi game ) BSME 2015: Shortlisted for Best Cover of the Year Drapers Awards 2015: Shortlisted in the Best Fashion Marketing Campaign category for the Harrods Shoe Heaven campaign Jasmine Award 2015: Won Most Creative Visual Award and Best Article in a Customer magazine 2016 DMAs 2016: Won Fashion Magazine of the Year and Design Team of the Year Jasmine Awards 2016: Shortlisted Most Creative Visual Award - for Darling Buds of May Jasmine Awards 2016: Won Jasmine Visual Award for Birth of a Fragrance Jasmine Awards 2016: Won Customer/House Magazine Award - Birth of a Fragrance Webby Awards: Official Honoree at the 20th Webby Awards BSME Rising Stars 2016: Shortlisted Best Art Team; Best Section Team (Digital) 2017 Fragrance Foundation UK Jasmine Awards Won Jasmine Soundbite (Magazines) Fragrance Foundation UK Jasmine Awards Won Jasmine Visual Award Fragrance Foundation UK Jasmine Awards Won Most Creative Visual Award PPA Awards Shortlisted for Digital Innovation of the Year PPA Awards Shortlisted for Customer Magazine of the Year MARCH 2018 Chasing rainbows Go bold, go bright with shoes and bags Victoria Beckham Exclusive interview celebrating her decade in design The clash Why mixing i patterns is so on point Head girls Giving the nod to hair accessories * Harrods Reader Survey HARRODS MEDIA 19

11 PUBLISHING: HARRODS MAGAZINE Harrods Magazine is the award-winning title celebrating luxury fashion, fine jewellery and watches, beauty, food and interiors; it is an authority on the world of luxury, influencing the buying behaviour of its readers. Sent to top-spending Harrods customers in both large and handbag-size formats, the magazine is also available in-store and at luxury hotels, venues and events, in addition to corporate partners airport lounges, spas and clubs. The pagination of the main magazine will increase in 2018, as will depth of coverage in particular categories, increasing desirability for this already premium magazine. With its growth as one of Harrods most valuable international markets, the United States will for the first time receive 10,000 copies of each issue of the magazine. This will increase the customers and potential customers access to shopping inspiration, strengthening their commitment to visiting the store when in the UK, and purchasing online. CIRCULATION: 128,092 (ABC 1ST JANUARY 31ST DECEMBER 2017)* READERSHIP: 372,654 PER ISSUE** TEN ISSUES A YEAR (COMBINED MAY/JUNE & DECEMBER/JANUARY) Mailed to the highest-spending Harrods Rewards customers Available in-store Distributed to premium locations and events, including firstand business-class airline lounges, five-star hotels and private members clubs Additional 10,000 copies of every issue distributed in the US 80% of readers are female 94% of Harrods Magazine readers read their copy within a week 71% of readers have purchased an item that was advertised in the magazine 90% have visited the store having read about a product or event ** Harrods Reader Survey 2017 *Audit Bureau of Circulation POSITION PER ISSUE Gatefold 52,800 Cover Inside front cover and app 28,560 Cover Inside back cover and app 18,600 Cover Back cover and app 23,760 Scent Seal POA Double-Page Spread DPS 1st 25,800 Double-Page Spread DPS 2nd 24,480 Double-Page Spread DPS Premium 20,400 Double-Page Spread Standard 18,960 Right-Hand Page RHP 1st / 2nd 18,720 Right-Hand Page RHP Premium 15,240 Right-Hand Page Standard 13,680 Left-Hand Page LHP 1st / 2nd 15,000 Left-Hand Page LHP Premium 13,080 Left-Hand Page Standard 11,520 Advertorial DPS 26,400 Advertorial Single Page 20,400 Half Page Next to Masthead 9, HARRODS MEDIA 21

12 PUBLISHING: HARRODS MAGAZINE ARABIA POSITION PER ISSUE Gatefold - 22,000 Harrods has brought its award-winning luxury fashion and lifestyle magazine to the Middle East. Harrods Magazine Arabia launched in November 2016, delivering Harrods unparalleled brand authority to the region. The title includes fashion, beauty, fine jewellery, watches and lifestyle, with all content tailored to the region. It reaches existing Harrods Rewards customers based in the Middle East, and targeted discerning and high-networth individuals as potential Harrods customers. SPRING/SUMMER 2017 ARABIA Cover Inside front cover (DPS) 14,000 Cover Inside back cover 8,500 Cover Back cover 9,000 DPS Premium 12,500 CIRCULATION: 25,000 COPIES PER ISSUE TWO ISSUES PER YEAR (MAY & NOVEMBER) DPS Standard 10,000 RHP Premium 8,500 RHP Standard 7,500 DISTRIBUTION LHP Premium 6,500 Distributed to Harrods Rewards customers based in the Middle East; key VIP addresses; premium hotels, airline lounges and corporate locations. LHP Standard 5,000 Advertorial Single page 11,500 SHIMMER & SHINE Dream couture and the ultimate accessories Advertorial DPS 15, HARRODS MEDIA 23

13 PUBLISHING: HARRODS MAGAZINE ASIA Launched in November 2017, Harrods Magazine Asia is the latest addition to the Harrods stable of luxury titles and joins Harrods Magazine Arabia in our bespoke approach to international markets. This full-size publication will initially be mailed to Harrods Rewards customers in major cities including Bangkok, Hong Kong, Kuala Lumpur and Singapore. Blending content from the UK edition with features created specifically for the region, the title showcases Harrods unparalleled authority in luxury retail, spanning fashion, beauty, fine jewellery, watches, food and furniture. It will reach existing Harrods Rewards customers based in the four cities, and will target high-net-worth individuals as potential new customers, either online via harrods.com or as visitors to the Knightsbridge store. CIRCULATION: 30,000 COPIES PER ISSUE TWO ISSUES PER YEAR (MAY & NOVEMBER) DISTRIBUTION Distributed to 18,000 Harrods Rewards customers based in major cities including Bangkok, Hong Kong, Kuala Lumpur and Singapore. Mailed to 8,000 Mandarin Oriental Hotel Group customers based in these four cities. 4,000 copies distributed to premium locations including First and Business Class airline lounges, private members clubs and corporate locations. POSITION PER ISSUE Gatefold - 22,000 Cover Inside front cover (DPS) 14,000 Cover Inside back cover 8,500 Cover Back cover 9,000 DPS Premium 12,500 DPS Standard 10,000 RHP Premium 8,500 RHP Standard 7,500 LHP Premium 6,500 LHP Standard 5,000 Advertorial Single page 11,500 Advertorial DPS 15, HARRODS MEDIA 25

14 PUBLISHING: HARRODS MAN The evolution of Harrods Man continues in 2018 with a striking new format, wider distribution and increased frequency. Two years after its launch, Harrods Man is coming of age in a broadsheet newspaper format, designed to appeal to its discerning male audience. The new Harrods Man will continue to cover fashion, grooming and accessories in its inimitably imaginative way, but will also showcase an expanded focus on watches and tech. Having already proven its ability to drive visits to the store and to harrods.com, new impactful, large-format advertising opportunities are set to further influence purchase decisions. The newspaper will be mailed with the large format of Harrods Magazine to top-tier Harrods Rewards customers, including all Black-, Gold- and Green 2-tier customers. The title is also distributed in-store and to premium locations including hotels, airline lounges, private members clubs and City-based corporate sites. CIRCULATION: 63,000 73,000 COPIES PER ISSUE FOUR ISSUES A YEAR (MARCH, JULY, OCTOBER & DECEMBER) DISTRIBUTION 56,000 copies mailed to Harrods Rewards customers Available in-store 5,000 copies of the Spring issue (April) will be distributed to premium locations by Gold Key Media. A 20-page edit of the issue will be distributed to 102, ,000 acquisition customers through insertion in Sunday Times Style, ES Magazine and GQ POSITION PER ISSUE Gatefold 44,000 Cover Inside front cover 23,800 Cover Inside back cover 15,500 Cover Back cover 19,800 Double-Page Spread DPS 1st 21,500 Double-Page Spread DPS 2nd 20,400 Double-Page Spread DPS Premium 17,000 Double-Page Spread Standard 15,800 Right-Hand Page RHP 1st / 2nd 15,600 Right-Hand Page RHP Premium 12,700 Right-Hand Page Standard 11,400 Left-Hand Page LHP 1st / 2nd 12,500 Left-Hand Page LHP Premium 10,900 Left-Hand Page Standard 9,600 Advertorial DPS 21,200 Advertorial Single Page 17,000 Half Page Next to Masthead 7, HARRODS MEDIA 27

15 PUBLISHING: HARRODS HOME & PROPERTY Presenting the world s most inspiring interiors, designer furniture and furnishings, as well as showcasing properties from Harrods Estates, Harrods Home & Property magazine reaches a niche customer segment, including those who have bought and sold property through Harrods Estates luxury property agents. SPRING/SUMMER 2018 CIRCULATION: 53,000 COPIES PER ISSUE TWO ISSUES A YEAR (APRIL & SEPTEMBER) DISTRIBUTION Mailed direct to top-spending Harrods Rewards cardholders and Harrods Estates customers Available in-store POSITION PER ISSUE Cover Inside front cover (DPS) 16,500 ELECTRIC ECLECTIC Bold colours / Boho bedding / British brushwork Industrial-chic lighting / Italian classicism Cover Inside back cover 8,400 Cover Back cover 13,000 Single page Standard 7,250 DPS Standard 13, HARRODS MEDIA 29

16 HARRODS.COM PUBLISHING: HARRODS ESTATES CLOCKWISE, FROM LEFT Kelly Hoppen for Sonder Living Art dining chairs 1,117 each, Band sidetable 2,543, Neon Lily artwork 1,220, Morrison ottoman 764, Morgan console table 2,645; on console table Gray table lamp 865; on wall Crystal Disk artwork 812; Vinci armchair 3,237, Bessie sidetable 1,626, Brando large light pendants 568 each, Brando small light pendants 405 each, Gray pedestal table 1,476, Marley chair 1,728 and 8m x 10m rug 1,118 STYLE The biannual Harrods Estates magazine showcases the best of Knightsbridge, Mayfair, Chelsea and Kensington residential sales and lettings as well as new residential developments. The publication also highlights furniture and accessories available in-store, positioning Harrods as a leading luxury homeware destination. TWO ISSUES PER YEAR (APRIL & SEPTEMBER) DISTRIBUTION 8,000 copies distributed to Harrods Estates agencies and mailed to key Estates customers. Available at Harrods Estates offices in Knightsbridge, Mayfair and Kensington. COOL COLLECTIVE A roster of big names and a forward-thinking approach are the hallmarks of contemporary interiors brand Sonder Living BY EMMA J PAGE Imagine a concept brand whose furniture, of upscale designs. The hottest names in accessories, lighting and artwork tell the interiors world, including Kelly Hoppen their own stories while still forming part and Andrew Martin have created exclusive of a cohesive whole. That s the vision for collections for the label, whose team of artisans Sonder Living, a Hong Kong-based collective bring each design to life in-house. dedicated to creating heritage-inspired pieces Originality, provenance and craftsmanship that make a modern statement. are Sonder Living s founding principles, and With a Los Angeles flagship launched in every item from richly upholstered ottomans 2016, three additional Stateside stores and to mid-century-inspired sidetables embraces several outposts in Asia, the brand arrives on that ethos. Here, Tracey Boyd and Thomas Bina UK shores this autumn armed with a host talk about their creations for the marque. 67 POSITION PER ISSUE Cover Inside front cover 8,400 Cover Inside back cover 4,200 Cover Back cover 5,250 RHP Standard 5,000 LHP Standard 3, HARRODS MEDIA 31

17 PUBLISHING: CHRISTMAS FOOD & DRINK SPECIAL The food and drink editorial content from Harrods Magazine is delivered to additional consumers in a handbag-size supplement (170mm x 225mm) inserted into publications including the Evening Standard and the Sunday Times. The 44-page supplement features the best Christmas food, wine, homewares and hampers from the November issue of Harrods Magazine and the Harrods Hampers & Gifts magazine.on REQUEST. CIRCULATION: A CONFIRMED SCHEDULE AND CIRCULATION VOLUMES FOR 2018 ARE AVAILABLE ON REQUEST ONE ISSUE PER YEAR (NOVEMBER) DISTRIBUTION Distributed with the Christmas food specials of publications including The Sunday Times and Evening Standard. Cover POSITION LHP Harrods Magazine and IFC Christmas Food & Drink special PER ISSUE 15,720 Cover RHP Harrods Magazine and IBC Christmas Food & Drink special 17,880 Cover LHP Harrods Magazine and back cover Christmas Food & Drink special 19,080 RHP RHP Harrods Magazine and right-hand page Christmas Food & Drink special 16,680 LHP LHP Harrods Magazine and left-hand page Christmas Food & Drink special 14,520 DPS DPS Harrods Magazine and Double-page spread Christmas Food & Drink special 21, HARRODS MEDIA 33

18 PUBLISHING: HARRODS SUMMER HOME SALE & WINTER HOME SALE MAGAZINES The biannual Harrods Home Sale magazine is the world s ultimate luxuryfurniture sale publication, which showcases seasonal reductions from the finest brands. CIRCULATION: 52,000 53,000 COPIES PER ISSUE TWO ISSUES A YEAR: SUMMER HOME SALE (JUNE) & WINTER HOME SALE (DECEMBER/JANUARY) DISTRIBUTION Mailed directly to Harrods Rewards cardholders and Sale shoppers Supported by a CRM campaign and external advertising POSITION PER ISSUE Cover Inside front cover 9,800 Cover Inside back cover 8,400 Cover Back cover 13,400 Single page Standard advertorial 6, HARRODS MEDIA 35

19 PUBLISHING: CHRISTMAS GIFT GUIDE The most luxurious gifts are showcased in this 44-page supplement, which is inserted into special editions of premium publications to maximise the consumer s desire for gift inspiration in the lead-up to Christmas. CIRCULATION: 400,000 ONE ISSUE PER YEAR (NOVEMBER) DISTRIBUTION 400,000 distributed in ES Luxe Gift Edition, Telegraph Luxury Gift Guide, Sunday Times Luxury Gift Guide POSITION PER ISSUE IFC 21,800 BC 18,800 IBC 14, HARRODS MEDIA 37

20 PUBLISHING: STORE GUIDE The Store Guide supports thousands of customers daily as they navigate our Knightsbridge store. It is picked up by over 100,000 customers every month from information points around the store. In addition to floor maps and restaurant reviews, the Store Guide highlights seasonal events, products and offers. FEBRUARY 2018 The Store Guide can help endorse brand partnerships with multiple Harrods Media outlets, and raise brand awareness to a premium and unrivalled mass readership as well as to those seeking information in-store. The readership has an impressive international reach, and many customers keep their Store Guide as a souvenir of their visit. A Mandarin edition of the Store Guide is published every other month. CIRCULATION: 100, ,000 EVERY MONTH LOCATION PER ISSUE 12 ISSUES PER YEAR Inside front cover (DPS) 7,000 Including maps, in-store events, restaurants and cafés SKIN CAVIAR ABSOLUTE FILLER RECAPTURE DENSITY REFINE CONTOURS RESTORE HARMONY Back cover 4,000 First Left-Hand Page 3,800 Left-Hand Page 3,500 Right-Hand Page 3,500 FROM LA PRAIRIE COMES CAVIAR ABSOLUTE, A NEW, VOLUME-ENHANCING FORM OF CAVIAR TO RETURN SKIN TO ITS NATURAL FULLNESS. Exclusively at Harrods, The Cosmetics Hall, Ground Floor 38 HARRODS MEDIA 39

21 HARRODS MAGAZINE HARRODS APP 40 HARRODS MEDIA 41

22 MEDIA PORTFOLIO HARRODS APP HARRODS APP HARRODS MAGAZINE A premium digital solution for the Harrods customer, the Harrods app offers immersive content including digital editions of Harrods Magazine; the Mobile Store Guide, which generates the quickest route to a desired location in-store; and a What s On page showcasing events, pop-ups and launches in-store. Average monthly downloads have grown 60% to 9,680* 49% international users across 170 countries The Mobile Store Guide sees 20,000 sessions on average each month The Harrods app is free to download from the App Store and Google Play 80% visited harrods.com as a result of using the Harrods app** A new, curated digital edition of Harrods Magazine is published in the app every month. Available to download, the digital Harrods Magazine carries the same quality, style and production values as the print magazine, but brilliantly fuses cutting-edge interactivity with unrivalled bespoke editorial. Available on tablet and mobile, on both ios and Android, the app receives high levels of engagement with interactive features such as games and the Make-up Studio, with easy-access quick-links to shop products on harrods.com. Advertising opportunities include luxury high-impact placement, exclusive video content and bespoke page designs. 70% said that they spend more time looking at an advert with interactive features 77% agree that they learn more about brands and their latest collections from seeing digital adverts in Harrods Magazine 93% would recommend the Harrods app Winner of Fashion Magazine of the Year and Digital Design Team of the Year in the Digital Magazine Awards 2016 Shortlisted for Digital Team of the Year and Best In-Store Innovation in the Drapers Digital Awards 2018 Statistics sourced from the April 2017 App Reader Survey and Google Analytics HARRODS APP *January-June 2016 vs January-June 2017 **App Reader Survey Results, April ISSUES PER YEAR Advertising is sold separately to the print issue, or can be packaged together. 42 HARRODS MEDIA 43

23 HARRODS APP PACK AGES STATIC A SINGLE FULL-SCREEN IMAGE Static advertisement supplied Assets supplied PACKAGE STATUS RATE Premium print advertiser Screen network advertiser 4,000 Print (standard position) 4,300 App-only digital advertiser 4,600 MULTIMEDIA A ONE-PAGE ADVERTISEMENT INCLUDING STILL IMAGES, VIDEO & COPY Multimedia advertisement Includes production utilising Harrods templates, all assets supplied PACKAGE STATUS Premium print advertiser Screen network advertiser RATE 12,750 Print (standard position) 13,250 App-only digital advertiser 13,750 VIDEO A SINGLE FULL-SCREEN VIDEO Video advertisement supplied Video assets supplied PACKAGE STATUS RATE Premium print advertiser Screen network advertiser 8,400 Print (standard position) 8,800 BESPOKE A tailor-made solution developed by Harrods to create an interactive experience based on a product, brand or campaign, to fully engage users RATE Price on request App-only digital advertiser 9, HARRODS MEDIA 45

24 HARRODS APP MOBILE STORE GUIDE MEDIA PORTFOLIO MOBILE STORE GUIDE MARKETING OPPORTUNITIES The Mobile Store Guide has launched in the Harrods app as a pioneering navigation tool, allowing customers to explore Harrods with ease. The Mobile Store Guide can: Localise a customer s phone and pinpoint their position on a store map Offer a searchable index of brands, departments and services Provide a location, or a route to their chosen destination or brand Available on Apple devices (iphone 5 and above) and Android devices. Future updates include Find my nearest (exits, facilities, restaurants), the option for users to save favourite brands/restaurants, plus an opportunity for brands to have their own sponsored cards. MAIN MENU BANNER An exclusive opportunity to brand the main menu of the Mobile Store Guide, offering premium visibility to all users. This will link to a brand card in the index, or to harrods.com SIZE: Mobile: 630 x 160px Tablet: 1536 x 240px MAP LOCATION PIN An opportunity to have a branded location pin on the map to highlight temporary events in-store (e.g. a pop-up, exhibition space or retailtheatre activity). Mobile Store Guide branding package Mobile Store Guide takeover package PACKAGE Still or GIF banner campaign to run on both the main menu and brand Index for one month. Maximum of three brands in a rotation per month. Branding package with exclusivity, plus a map location pin and a sponsored entry in the What s On section. Package applicable where a brand has activity in-store for a specific time period. RATE 2,500 / month 7,500 / month BRAND INDEX BANNER A premium position at the top of the brand index, offering priority placement above the alphabetical listings. This will link to a brand card in the Index, or to harrods.com. WHAT S ON Sponsor the lead entry in the What s On section of the app to promote an event or instore activity. For maximum exposure, the image also features prominently on the home page of the app. SIZE: 630 x 160px SIZE: 1536 x 841px 46 HARRODS MEDIA 47

25 HARRODS APP IN STORE MEDIA 48 HARRODS MEDIA 49

26 IN STORE MEDIA WINDOWS IN STORE MEDIA EXHIBITION WINDOWS & POP-UP Our award-winning windows engage passers-by and entice customers through product placement, spectacular experiential exhibition windows and pop-up shops. The windows are located on Brompton Road, Hans Crescent, Basil Street and Hans Road. The exterior digital screens also enhance the window campaigns. The Exhibition Window and Pop-Up package offers interaction and engagement in an experiential space. The package allows product and customer interaction with window displays and a pop-up shop inside. EXHIBITION WINDOW & POP-UP PACKAGE * PER SCHEME Brompton Road January June: 135,000** July December: 150,000** *Package includes four Brompton Road / Exhibition Windows and one pop-up location **This cost excludes production 50 HARRODS MEDIA 51

27 IN STORE MEDIA DRESSED WINDOWS IN STORE MEDIA TANK WINDOWS The Dressed Windows give brands the opportunity to showcase products at one of London s most affluent addresses and leverage the design and production expertise of the Harrods Visual Merchandising team. The windows are on Brompton Road, Hans Crescent, Basil Street and Hans Road. With a wealth of creative inspiration, Harrods Visual Merchandising has a proven record in delivering industry-recognised luxury window and interior displays The team use their awareness of luxury materials, finishes and construction techniques to ensure creative installations are achieved to the highest standard. They work with the best suppliers in the business to deliver our world-class window and interior installations Our Visualising team works with the best computer packages to ensure they are able to bring creative directions to life in presentations ahead of design development DRESSED WINDOWS PER WINDOW Brompton Road 32,000 Hans Crescent 14,500 * Basil Street (annual) 80,000 Hans Road (4 Tank & 1 Dressed window) * A 2,000 premium applies between July & December 20,000 The Bijou Tank windows are delightfully small-scale, making them ideal for showcasing fashion accessories shoes and accessories in particular. TANK WINDOW Brompton Road 8,300 PER WINDOW 52 HARRODS MEDIA 53

28 IN-STORE IN STORE MEDIA MEDIA WINDOWS IN STORE MEDIA WINDOW MAP WALTON PLACE BASIL STREET Windows Men s Classic Men s International Classic International Men s Promotional Fragrance Windows HANS ROAD VIP D ROP-OFF Men s Classic International SLOANE STREET HANS CRESCENT Windows The Beauty Apothecary Luxury Accessories 1 The Cosmetics Hall The Perfumery Hall Charcuterie, Fromagerie & Traiteur Fruit & Vegetables Chocolate confectionery & seasonal Roastery & Bake Hall Meat, Fish & Poultry Fine Watches Fine Jewellery The Colour Hall Luxury Accessories 2 Luxury Accessories 3 Luxury Accessories 4 Luxury Accessories 5 Fine Jewellery Cartier Fine Jewellery Dressed Digital Tank Exhibition Windows 3-22 BROMPTON ROAD Locations are for illustrative purposes only IN STORE MEDIA 54 HARRODS MEDIA 55

29 IN STORE MEDIA DIGITAL NETWORK Harrods delivers an entertaining and engaging environment for the consumer and an impactful platform for brands by remaining at the forefront of digital design and technology. Through innovation in digital retail signage, the best content management system and elite hardware providers, the Harrods Media network of digital media walls and screens is a premium and influential platform for communication. TWO-DAY TAKEOVER Brands can choose to occupy all screens or individual networks on all floors, for two days and at peak times each month 85,000 BASIL STREET ESCALATOR PACKAGE 14 DAYS 28 DAYS EXTERIOR DIGITAL SCREENS DIGITAL NETWORK CENTRAL ESCALATOR DIGITAL MEDIA WALLS Brands can also opt for one-minute slots on Door 3 (all floors including audio and Basil Street), as well as a Harrods app video slot 35,600 58,400 The digital media networks are located across key entry points to store, in high-footfall locations. These exceptionally high-quality screens facilitate brand engagement in a luxury environment, enticing shoppers upon entry into various departments and influencing their purchase decisions as they travel between floors. Digital takeover packages are available for brands that wish to secure a 100% share of voice across the most premium networks for set periods. FIVE-MINUTE TAKEOVER Choose a five-minute slot on the hour, every hour on your choice of network 14 DAYS 28 DAYS POA POA 56 HARRODS MEDIA 57

30 IN STORE MEDIA EXTERIOR DIGITAL SCREENS The exterior networks are located across Brompton Road, Hans Crescent and Basil Street, and offer a great opportunity to target top-spending customers and increase brand awareness as they enter the store. Our external digital windows display dynamic footage from the brand. Film may also be featured, and can form part of the magazine app package and a wider, layered campaign. LOCATION 14 DAYS 28 DAYS Brompton Road 5,700 11,400 Hans Crescent 3,700 7,400 Basil Street 3,600 7, HARRODS MEDIA 59

31 IN STORE MEDIA DIGITAL MEDIA WALLS IN STORE MEDIA DIGITAL MEDIA WALLS BASIL STREET ESCALATOR: CHAUFFEUR DROP-OFF Door 3 on Basil Street offers a high-impact branding opportunity in close proximity to the chauffeur drop-off point. HANS CRESCENT ESCALATOR: PREMIUM In conjunction with the newly developed Grand Entrance 5, Harrods Media has state-of-the-art high-definition media walls from the Lower Ground Floor to the Fifth Floor. This is the most premium network in the portfolio. The screens run from the Lower Ground Floor to the Sixth Floor and target our top-spending customers en route to key departments, including Superbrands and Fashion Lab. LOCATION (BASIL STREET ESCALATOR) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS Lower Ground Floor 1 7 x 60 1,775 4,300 First Floor 1 4 x ,150 12,300 Second Floor 2 (Sold as pair) 2 x ,750 9,500 Fourth Floor 2 (Sold as pair) 2 x ,750 9,500 Fifth Floor 1 2 x 60 2,350 4,500 Sixth Floor (Salon de Parfums) 1 4 x 60 4,500 SEASONAL INCREASES: For premium digital locations, there will be a 500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor). LOCATION 14 DAYS Lower Ground Floor 1,800 Ground Floor 7,950 First Floor 6,950 Second Floor 5,200 Third Floor 5,200 Fourth Floor 5,200 Fifth Floor 2, HARRODS MEDIA 61

32 IN STORE MEDIA DIGITAL MEDIA WALLS IN STORE MEDIA DIGITAL MEDIA WALLS The most advanced platform in the digital portfolio consists of two premium media walls at entrance points and on departmental landings, reaching customers as they enter the store and travel up the escalators. HANS ROAD ESCALATOR: LOCAL/PREMIUM Door 10 is one of our most premium entrances, welcoming local residents and Harrods Car Park users who enter the store via Hans Road. The media walls are located across four floors at entry points to key departments. They offer a great opportunity to target our customers as they use the escalators. CENTRAL ESCALATOR The Central Escalator is one of the most popular destinations for visitors. The screens are located on either side of the escalators and capture customers attention as they travel between floors. ELITE SCREENS Located on the Central Escalator, these premium screens are used exclusively for fine-jewellery and fine-watch brands; the location targets a large number of visitors in a popular area. LOCATION (HANS ROAD ESCALATOR) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS Lower Ground Floor 1 4 x 46 1,800 3,550 Ground Floor 2 (sold as pair) 16 x 46 5,750 11,500 Third Floor 1 12 x 46 3,500 6,900 Fifth Floor 1 9 x 46 2,400 4,700 LOCATION NO. OF SCREENS FLOOR 14 DAYS 28 DAYS Central Escalator 30 Lower Ground to Fifth Floor 2,100 4,200 Elite Screens 3 First Floor 2,625 5,250 SEASONAL INCREASES: For premium digital locations, there will be a 500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor). 62 HARRODS MEDIA 63

33 IN STORE MEDIA CENTRAL LIFT WRAP Wraps on the central lifts allow brands to reach customers in a high-footfall dwell area. Dominant branding on the exterior of the six lifts is seen from the Lower Ground Floor to the Fourth Floor. LOCATION 28 DAYS Lower Ground Floor 6,500 Ground Floor, Beauty 28,000 Second Floor, Home 15,000 Third Floor, Furniture 15,000 Fourth Floor, Fashion 15,000 64