Why work with us? Stylist is an advocate for women who are defining a very modern take on feminism.

Transcription

1 Media Kit 2018

2 Why work with us? Stylist is an advocate for women who are defining a very modern take on feminism. Our readers are the country s finest professional women who are time-poor but thought-rich; they demand the best out of life. But they are also searching for meaning and connectivity. As a trusted and much-loved brand with an established audience, Stylist is superbly placed to help our readers on this journey.

3 Audience Anxious, ambitious, caring, pleasure-seeking, hardworking, yoga loving, cocktail drinking and almost certainly yearning for a good night s sleep the Met Set are a very different, very specific set of people. This liberal urban elite are probably the most influential demographic in Britain today. They are powerful consumers, but consumers with heart.

4 Editorial vision

5 y e a s B e au T id e l P o e P n T r av e l io h s a F e e Fr 7 issue 37 O J u LY 2 O.u k s t Y L i s t.c O issue 38 T 2O Au G u s k u. O c. T stylis Editorial vision Since launching Stylist in October 2009, we have successfully carved out our place as a true feminist powerhouse and voice of women, and the only weekly magazine brand for thinking women; and that is a strategy we are determined to continue. Expect The unexpect We continue to be overwhelmed by our intelligent, responsive and highly engaged readers who not only loyally follow the brand across our many platforms but also contribute to our vision and act on our recommendations. We always knew we had an engaging proposition, but even we have been startled by the incredible response we ve had from readers. Much to our delight, PRs refer to The Stylist Effect if they secure a product or a service mention on our pages or throughout our digital content, they know they ll get a flood of responses. We couldn t be more proud. ed f taking risks the upside o n o er ip P ie Bill s B e au T y a e id e l P o T r av e l P e n io h s a F F ree io n F r e e Fa s h B e au t y s a e id e l P r av e l P e o The art of looking after your eggs -proof How to future y ilit rt fe ur yo ld. Take note wor Ngozi da an When Chimam u listen yo s, lk ta e Adichi

6 Our readers are the country s finest professional women who are time-poor but thought-rich; they demand the best out of life. But they are also searching for meaning and connectivity. As our world becomes increasingly unsettled politically, socially, environmentally they want more from their own lives. They want jobs with heart; experience and meaning in their lifestyle choices; to feel the impact of reallife communication with real people. Plus they only want to engage with brands that share their own values. As a trusted and much-loved brand with an established audience, Stylist is superbly placed to help our readers on this journey, We put our success down to our unique voice and content mix. We combine exceptional audience understanding with great journalism to create thought-provoking pieces on social and workplace trends. Our unique features sit comfortably alongside glamorous and essential fashion and beauty coverage. I have always said that flicking through an issue of Stylist should be like a conversation with your best friend over a bottle of wine fun, familiar, reassuring and packed with trusted wisdoms on all the topics you d chat about, whether that s what to wear to a wedding this weekend, how to negotiate a payrise, the latest political headlines or where to go on a solo week abroad. Our readers are multi-faceted, which means we are too.

7 We have been incredibly proud of the journey so far, but we are always future facing. We have recently appointed new fashion and beauty directors and are investing across those sections (more on that later ) and we continue to look at how we innovate across digital, video and experiential platforms. Over the next year we also have exciting plans to create more innovative special issue; we will be launching our first book, published by Penguin, and we will continue to tweak our conversations, to reflect those our readers are having every single day. Lisa Smosarski, Editor-in-Chief BEAUTY Organics have spread from the grocery aisle to our beauty cabinets, finds Joanna McGarry PHOTOGRAPHY: IAN OLIVER WALSH hen an 8am to the dangers of EDCs, there s barre class a study purporting to their relative followed by safety. And when you consider that smashed lavender and citrus oils can cause avocado on skin inflammation, it s clear natural chia toast has isn t the answer for everyone. more appeal The other concern is how far than a hungover fry-up, you know a beauty product can penetrate you ve got the healthy-eating bug. the skin a hugely contested And that s no bad thing. Minus the aspect of skincare science. We oft-maligned terminology (wellness know now that the absorption rate warriors, clean eating), all that s left of the skin is far higher than people is a commitment to eating and thought, explains Johannes living well. Now we re so clued up Stellmann, CEO of Dr Hauschka. about what we eat, it s a natural But absorption rates do vary. extension that we re subjecting Studies have shown the face to be our beauty products to the same up to seven times more penetrable forensic examination. than other body surfaces due to its The beauty industry has thinner, more porous skin. So responded to this demand. The going mono-ganic (using organic obsession with detoxification and formulas on a particular zone, ie wellness is fuelling demand for face or hair) is becoming popular. stripped-back, clean ingredients, Haircare is the first thing to look says Victoria Buchanan, beauty at, says Alexia Inge, founder of trends analyst at The Future Cult Beauty. It s much easier for Laboratory. Consumers are more ingredients to absorb through your knowledgeable about possible scalp than the rest of your body. W Haircare is the first thing to look at. It s easier for ingredients to absorb through your scalp than the rest of your body irritations caused by synthetics and preservatives. They re reading labels more carefully, a habit picked up from the grocery aisle. Global demand for organic and natural personal care products is expected to reach $13.2billion by next year, and a recent report noted that natural brands now represent the largest combined share of prestige skincare sales but navigating this world remains a complicated matter. WHAT ARE WE AVOIDING? Just like our edited food shop (label reading ahoy), we re going chemical-free. The most commonly found are parabens (preservatives) and phthalates (emulsifiers), which scientists have labelled endocrine disrupting chemicals, or EDCs. They interfere with hormonal balance and, according to the World Health Organization, could lead to impaired reproductive function and increased rates of breast cancer. A recent University of California study revealed that women who avoided certain formulations saw a significant drop in EDC levels in the body. Still, for every piece of research that points So how do we know if a product is truly organic? Technically, we don t (sorry). Last year, the European Commission launched the world s first system for classifying and banning EDCs to widespread criticism due to insufficient research. So, sadly, the burden rests on consumers: There are no legal standards for organic beauty, unlike food or drink, where strict rules are in place, explains Lauren Bartley, from the Soil Association. So a brand can call itself organic, even if it uses a small percentage of certified organic ingredients. Instead, she says, look for an official logo. Products with a Soil Association or Ecocert badge will have undergone rigorous testing. For a beauty product to be labelled organic in the product name, according to Soil Association guidelines, 95% of its ingredients must be certified organic grown without chemicals or harmful pesticides. Thanks to improved formulas, contemporary organics really deliver. Over the page, you ll find our ultimate organics edit, the products that truly work. They re too good to miss. STYLIST.CO.UK 41

8 Fashion

9 Fashion Stylist's fashion offering reflects its core audience exactly: contemporary, tasteful and in the know. We deliver tailored, curated content for the professional, urban woman; a woman who has the passion and drive to experiment with her wardrobe but who hasn't got the luxury of time to do it without guidance. As such, it is our intention with every shoot and every story to be truly useful, while also delivering a major shot of fantasy and playfulness. We want to help our audience translate trends and apply fashion to their own lives, while providing a little escape from it too from time to time. Aside from informing and inspiring, Stylist's authority among its audience has established a trust that few, if any, media brands can replicate. For fashion, this translates into phenomenally high-performing shopping stories that result in sales or awareness so marked we call it the 'Stylist effect'. As the new fashion director I want to amplify that effect; to make our content slicker and more memorable while still ensuring it remains thoughtful, considered and steeped in taste; to ensure that we are the only fashion source relied on by our audience and the obvious partner and collaborator for the industry at large. We are not called Stylist for nothing. Arabella Greenhill, Fashion Director

10 Beauty

11 Beauty Stylist continues to be the multi-award winning beauty authority. We pride ourselves on creating beauty pages that deliver cutting-edge articles that skilfully decode hard-line science, alongside shoots that are both beautiful and agenda-setting. Our beauty features inform, engage, entertain and surprise without alienating or mystifying readers. As the new beauty director it is my personal mission to subvert the BEAUTY typical beauty blueprint applying my hard-working journalism ethos to everything from skincare and fragrance to wellness. Stylist was a leader in pioneering a diverse beauty section from its un r a inception and that will continue to be a core part of my beauty agenda too. I am proud to say that the beauty pages remain one of the most popular destinations in the magazine for beauty t h u r l v e l l e d addicts and experimenters alike, and are still seen as the best-in-show within the industry too. e c Identifying your exact afro hair type will save you a lifetime of pointless treatments. Stylist reveals how to best navigate your unique texture WORDS: ATEH JEWEL PHOTOGRAPHY: ARTHUR BELEBEAU Anita Bhagwandas, Beauty Director

12 Note from the publisher Joining Stylist means a huge deal to me. The brand that Lisa and her team have built since 2009 is nothing short of phenomenal. We will continue to work to drive our bold strategy for growth across all platforms, while looking for new and innovative ways to engage our intelligent female audience. My priority is to take an arts and science approach with our advertisers powering up our market-leading commercial partnerships with our brilliant editorial expertise, audience data and research. Our team will always be working to deliver worldclass ideas and campaigns for our clients that create a meaningful connection with our influential audiences across the Stylist brand. Georgina Holt, Group Publishing Director

13 Circulation 400,359 ABC July-December 2017 Edinburgh Glasgow Newcastle Manchester 29.2% of the total women's lifestyle sector 7 major UK cities Leeds Birmingham London

14 Stylist.co.uk Lifestyle, through a modern feminist lens. Editorially curated branded content experiences. Data-first and insights-driven delivering optimal performance for brand activity. A premium, transparent, programmatic partner.

15 Stylist.co.uk Stylist.co.uk unique users UK 1.1M Global 2.0M Social Reach (combined) 1,692,573 SOURCE: GOOGLE ANALYTICS, MARCH 2018

16 Shortlist Media is a video business Launched in February Creating entertaining and inspiring content which is powered by our expertise and delivers true service for our audience. Shortlist Media has invested in its video production capability over the last year and is making both fast, reactive pieces and longer, more elaborate features. We have learned what our audience wants to watch and have, over time, discovered how to express our brands on this fresh platform. Our policy is to elicit a reaction; if it s not funny or emotional or expresses a strongly held opinion, we don t make it.

17 Events Our events team is a rare combination of creative and logistical expertise. They aim to produce memories for our audience that they will talk about and share on social media. Our events range from business networking to Fashion Week parties but they always carry the same values: chic, inclusive and perfectly pitched at a demanding urban audience. 35 events a year 14 marketing, sales, talent and event specialists Events include: Stylist Live, Emerald Street Literary Festival, Magnum Pop Up Series, Stylist Best Beauty Awards, Galaxy Reclaim Your Lunch Break Events.

18 Stylist Live A Festival of Inspiration 3 days 20, 799 attendees 140 speakers 206 exhibitors Social reach: 1.74m Website users: 152,000 Past sponsors have included

19 The Shortlist Media Family is the in-house agency we ve set up to help brands like yours reach our Met Set audience. The editors across Shortlist Media form the inventive backbone of Family. Along with a studio of creative strategists, social analysts, campaign producers and insight specialists, they devise rich and exciting communications to engage these opinion-leading men and women. As a result, our content spans print, social, digital and experiential platforms, making us uniquely placed to offer the kind of ground-breaking, memorable campaigns that will surprise, thrill and engage.

20 Lets Talk Print Digital Inbox Family

21 Thank You

22 Rates: Print Inside front cover DPS 53,875 Inside front cover 26,940 1st DPS 49,675 SP facing Ed s/toc 24,840 DPS pre-edit 46,685 1st right-hand page 23,340 1st left-hand page 22,775 SP specified site 21,740 DPS specified site 43,470 SP ROM 20,700 DPS ROM 41,395 Inside Back Cover 24,835 Outside Back Cover 29,600 Cover wrap 106,620 Advertorial Production Bound-in insert Paper technology +40% display POA POA POA

23 Print Ad Specifications Full Page Trim: 280mm (H) x 206mm (W) Full Page Bleed: 288mm (H) x 214mm (W) Full Page Type Area: 266mm (H) x 192mm (W) DPS Trim: 280mm (H) x 412mm (W) DPS Bleed: 288mm (H) x 420mm (W) DPS Type Area: 266mm (H) x 398mm (W) Note: Any important text should be 7mm in from the trim. DPS ads do not need to be supplied with gutter as the paper is saddle-stitched.

24 Rates: Online 300x x x x Page takeover (Fireplace + 2x 300x600) Wallpaper Interscroller Instream video (Pre-roll) Outstream video (In-feed) Channel targeting +10% Audience targeting 2.50 CPM

25 Digital Ad Specifications Basic guidelines Basic display ad spec Video Ads Rich Media All creative must be supplied in a Standard ad units: All video must be supplied Client built: 3rd party JS tags. secure format 300x250, 300x600, 728x90, using 16:9 ratio Max file size 150kb All images formats (.gif,.jpg) should 970x250 Files types accepted: MP4, VAST, Shortlist build: high-res.psd files be designed using a RGB colour profile We accept:.gif,.jpg, 3rd party JS and HTML5 VPAID, HTML Sounds should be user initiated and creative direction Size: 1800x kb initial file size Maximum duration: 30 seconds Client build: All creative should be Max animation loop: 15 seconds Max file size: 5mb supplied 48 hours before launch All creative should be supplied 48 hours before launch Minimum FPS: 24 All creative should be supplied 48 Shortlist build: All creative should be supplied 5 days before launch hours before launch