in honour of his hometown

Transcription

1 HISTORY

2 years before KEDDO era Jason develops his first men s shoe, and calls it Manchester 100 years before KEDDO era Jason Mark Harris plays football for English Premier League Team, Burnley FC. While preparing to transfer to Manchester City, Jason sustains a knee injury, and is forced to end his football career in honour of his hometown 1987 [100 years before KEDDO era] 1989 [98 years before KEDDO era]

3 years before KEDDO era, Jason creates a brand of elegant women s shoes I and the Queen J & Elisabeth 97 years before KEDDO era, Jason registers Analpa UK for the distribution of footwear, designed and made in Great Britain [88 years before KEDDO era] 1991 [87 years before KEDDO era]

4 years before the birth of KEDDO era, Jason feels fashion has become stagnant in Britain, and looks to Central and Eastern Europe for fresh ideas. He consequently opens offices in Prague and Moscow to sell J & Elisabeth footwear 1992 Prague Moscow USA office opens to increase access to finance, and to sell Analpa s footwear in North and Central America 1992 [86 years before KEDDO era] 1995 [83 years before KEDDO era]

5 1996 Analpa logistics office opens in Hamburg, Germany for fast and efficient global deliveries 1996 [82 years before KEDDO era]

6 1997 Analpa opens a material testing and development laboratory in the Dutch city of Waalwijk 1997 [81 years before KEDDO era]

7 1998 Analpa establishes a footwear store chain in Slovakia 1998 [80 years before KEDDO era]

8 Jason begins to collaborate with famous Italian designers: 1998 Claudio Goretti Walter Bettini and Ennio Penazzato 1998 [80 years before KEDDO era]

9 2004 KEDDO leads the way with triumphant [Back to School] children and youth collections! Exhibiting in Milan / Rive del Garde / Dusseldorf / Brno / London 2003 Licensing agreement signed with Disney for use of their characters in development and production of footwear 2003 [75 years before KEDDO era] 2004 [74 years before KEDDO era]

10 With the rapid development of global ecommerce, the world s first online fashion brand KEDDO is born 2007 [71 years before KEDDO era]

11 2008 KEDDO sets a new global footwear trend Sneakers without laces which immediately becomes the brand s global trademark 2008 [70 years before KEDDO era]

12 2008 KEDDO s chief creative director Natalia Tsvetotskaya opens the first independent sample-room in the city of Wenzhou [China] 2008 [70 years before KEDDO era]

13 With the arrival of Blockchain Technology, KEDDO becomes the first Blockchain brand in the world 2009 Now, everyone who shares our brand philosophy, and wants to develop the production and sales in their country can do so, without having to depend on representative offices, collections, prices etc 2009 [69 years before KEDDO era]

14 2010 KEDDO commissions Charles Bergman Dutch design studio to develop the World s first rubber boot with a hidden wedge, which starts the global boom in KEDDO rubber footwear 2010 [68 years before KEDDO era]

15 2010 KEDDO conquers the Baltic markets [Lituania / Latvia / Estonia] 2010 [68 years before KEDDO era]

16 Pilot store in Kiev [Ukraine] 2010 A pilot store opens in the city of Taraz [Kazakhstan] 2010 [68 years before KEDDO era]

17 North American online retail leaders Amazon and Zulily feature Betsy and KEDDO in their stores [67 years before KEDDO era]

18 License agreement signed to use characters from Masha and the Bear in footwear development and production [66 years before KEDDO era]

19 2012 Betsy and KEDDO summer collections wow the resort cities of Greece and Malta The first KEDDO block-office opens in Athens 2012 [66 years before KEDDO era]

20 Betsy and KEDDO break sales records on Europe s largest online retailer Zalando.de [66 years before KEDDO era]

21 Betsy brand starts their collaboration with the famous Spanish shoe designer Arancha Yaben [66 years before KEDDO era]

22 Popular singer Siatria becomes the face of KEDDO limited collection 2012 [66 years before KEDDO era]

23 Sales office opens in the heart of the Italian footwear industry, the city of Civitanova Marche 2013 Italy 2013 [65 years before KEDDO era]

24 2013 KEDDO / Betsy / Crosby footwear appears in online stores in Asia / the Middle East / South Africa /Australia 2013 [65 years before KEDDO era]

25 2014 Nyusha, nominee and winner of MTV Best Singer Award 2014, becomes the face and designer of a collection for Betsy, which specialises with the youth brand J & Elisabeth Signing a contract with Nickelodeon to use the MTV logo in our collections, and the MTV Award winners in photo shoots, and as brand ambassadors 2013 [65 years before KEDDO era] 2014 [64 years before KEDDO era]

26 Feel Young! Be young! KEDDO and journal Oops hold KEDDO and OOPS! Sport Party [64 years before KEDDO era]

27 2014 Betsy and KEDDO summer collections prove to be extremely popular in Spanish resort towns Record sales in the cities of Barcelona and Blanes 2014 [64 years before KEDDO era]

28 2014 A pilot store opens in the city of St. Petersburg [Russia] 2014 [64 years before KEDDO era]

29 2014 Flagship store opens in the center of Dusseldorf / Germany 2014 [64 years before KEDDO era]

30 Crosby brand becomes the general sponsor of the Workout championship [64 years before KEDDO era] 11-time World Champion and Olympic Champion Angelica Timanina becomes the face of Crosby Analpa s sports style footwear brand

31 International Fashion Casual Footwear Market (Estimates in millions of US$ at wholesale. Change vs. prior year in dollars) TOTAL U.S. Non-U.S. TOTAL U.S. Non-U.S. Rank Company Sale Chang Shar Sale Chang Shar Sale Chang Shar Sale Chang Shar Sale Chang Shar Sale Chang Share 1 Skechers 3, % 27.5% 1, % 31.2% 1, % 23.3% 2, % 23.0% 1, % 27.9% % 17.6% 2 Timberland 1, % 12.9% % 9.5% % 16.6% 1, % 13.4% % 10.6% % 16.5% 3 Ugg 1, % 13.3% 1, % 18.1% % 7.9% 1, % 14.1% 1, % 19.4% % 8.3% 4 Steve Madden 1, % 12.2% 1, % 20.7% % 2.8% 1, % 12.6% 1, % 22.1% % 2.2% 5 Analpa (Keddo, etc) % 2.9% 6 6.7% 0.1% % 6.1% % 2.9% % 0.1% % 6.1% 6 Camper % 2.4% % 0.4% % 4.6% % 3.1% % 0.5% % 5.9% 7 Superga % 1.1% % 0.2% % 2.2% % 1.2% % 0.2% % 2.3% 8 Kickers (b) % 1.0% % 0.0% % 2.1% % 1.5% 1 0.0% 0.0% % 3.0% 9 Sanuk % 0.9% % 1.1% % 0.7% % 1.1% % 1.4% % 0.8% 10 Fly London % 0.6% % 0.3% % 1.0% % 0.6% % 0.3% % 1.0% 11 Replay % 0.6% % 1.2% % 0.8% % 1.7% 12 Dockers (Europe) % 0.5% % 1.0% % 0.6% % 1.3% 13 Lumberjack % 0.3% % 0.7% % 0.3% % 0.7% 14 Sioux (restated) % 0.3% % 0.6% % 0.4% % 15 ART % 0.3% 4-5.0% 0.1% % 0.6% % 0.3% 4-2.0% 0.1% % 0.7% Others 2, % 23.2% 1, % 18.2% 1, % 28.8% 2, % 24.0% % 17.5% 1, % 31.1% TOTALS 11, % 6, % 5, % 10, % 5, % 5, % Euro.901/$; U.K. GBP.654/$; Brazil R$3.331/$; Korea /$, NOK 8.064/$ Euro.754/$; GBP.607/$; Brazil R$2.35/$; Korea /$, NOK 6.295$ Notes: (a) excluding Bostonian and UK retail sales (b) including licensee revenues (c) Hush Puppies, Sperry, Keds, Stride Rite - excluding licences' revenues (d) Berkemann, Mark, Solidus At year-end, Analpa s brands [KEDDO and others] are moving from the 7th to the 5th position in the global rating of the Fashion Casual footwear segment. Now the brands are among the top five world leaders 2015 [63 years before KEDDO era]

32 [63 years before KEDDO era] Launch of a new line of KEDDO and J Elisabeth fashion accessorie

33 2015 The first pilot KEDDO store-in-store opens in Shanghai [China] 2015 [63 years before KEDDO era]

34 2015 The first pilot store opens in the city of Xian [China] 2015 [63 years before KEDDO era]

35 KEDDO shoes available online with leading UK retailers Debenhams and House Of Fraser 2015 [63 years before KEDDO era]

36 2015 Brazillian designer Adriana Stolfi decorates KEDDO stores with her flair for exclusive interior design 2015 [63 years before KEDDO era]

37 2016 Miss UK, Brittany Hargreaves, signs to become the face of KEDDO s spring collection 2016 [62 years before KEDDO era]

38 2016 Among our friends are: the absolute world boxing champion among professionals [according to WBC / WBA / IBF versions] KOSTYA TSZY / famous blogger and singer ROMA ACORN / singer and composer ELVIRA T / pop-star CC CATCH 2016 [62 years before KEDDO era]

39 2016 Yana Churikova celebrity and MTV CEO collaborates with Betsy to create an exclusive MTV collection, which is a huge success with fans! 2016 [62 years before KEDDO era]

40 2017 Now Open: 50 stores in Russia, Ukraine and Kazakhstan 2017 [61 years before KEDDO era]

41 Spain France Poland Opening of 2017pilot stores 2017 [61 years before KEDDO era]

42 2078 The first year of KEDDO era

43 THANK YOU