FOOD EMPORIUM SALES BROCHURE

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A/W17 Edition 10 12 September 2017 Olympia, London S/S18 Edition 14 16 January 2018 Olympia, London FOOD EMPORIUM SALES BROCHURE Be part of the

1 A/W17 Edition September 2017 Olympia, London S/S18 Edition January 2018 Olympia, London FOOD EMPORIUM SALES BROCHURE Be part of the Food Emporium at Top Drawer, London's international event for creative retailers from across the UK and beyond. Make your mark

ABOUT TOP DRAWER THE UK'S LEADING INTERNATIONAL DESIGN-LED EVENT Deep, exclusive sector focus showcases best in class.

creative retailers and contract buyers from across the UK and beyond.

GIFT An imaginatively curated selection of original, beautifully designed and commercially appealing gifts, which also includes Children s, Greeting & Stationery and Wellbeing.

2 ABOUT TOP DRAWER THE UK'S LEADING INTERNATIONAL DESIGN-LED EVENT Deep, exclusive sector focus showcases best in class. Top Drawer is the perfect platform for UK and international lifestyle brands to present new ranges and best sellers in the curated and complementary worlds of Home, Gift, Fashion and Craft. With each world showcasing an expert sector edit, this is where the leading brands, designers, suppliers, manufacturers and distributors come to do business with the most successful creative retailers and contract buyers from across the UK and beyond. HOME Re-defining the landscape for sourcing design-led homewares, Home presents the very best selection of products, from super nova brands to rising stars. GIFT An imaginatively curated selection of original, beautifully designed and commercially appealing gifts, which also includes Children s, Greeting & Stationery and Wellbeing. The Food Emporium was commercially cost effective and perfectly formed, as you expect at Top Drawer. But most of all the buyers arrived, quality and in good number and played with us nicely. Although hush, I don t want anybody else to know please! Jeremy Bowen Trade & Corporate Sales Manager, Paxton & Whitfield FASHION Our edit of the latest trends in fashion accessories, from must-have bags to statement scarves and original jewellery gives buyers a fresh fashion fix. CRAFT Exquisite one-off handmade pieces created with heart, soul and individuality.

Creating the ideal EXPERT PANEL Offering market insight and a guarantee of quality, our advisory panel members and collaborators include director level buyers from John Lewis, Lakeland, Heal's,

3 EXPERTLY CURATED PASSION FOR INNOVATION Constant development gives the show fresh, enduring appeal. Top Drawer never stands still. A continuous quest to introduce new ideas and evolve the Top Drawer offer is what keeps the show relevant and vital to buyers and brands. Creating the ideal EXPERT PANEL Offering market insight and a guarantee of quality, our advisory panel members and collaborators include director level buyers from John Lewis, Lakeland, Heal's, Selfridges and Steamer Trading, and owners of leading independents including Aria and Pedlars. Their expertise has helped us to create an unmissable, highly targeted, designled event: one that speaks your language and offers you the ideal selling environment. FOOD EMPORIUM Successfully launched in January 2016 this new sector presents the best artisans, producers and brands showing everything from drinks, confectionery, oils and condiments, to gifts and seasonal products. The Food Emporium is a really good idea and an important addition for small independent stores like us looking for something different at good price points. We have seen some really high end beautifully packaged products which enables us to sell something unique alongside our gift cards, offering our customers a surprise when they walk into our store. Debbie Hicks, Stag Gifts & Stationery SPOTTED New design showcase, Spotted, has been expanded to encompass products across all of Top Drawer s sectors introducing a rare and exciting collection of extraordinary new talent.

ABOUT FOOD EMPORIUM MAKE YOUR MARK AT FOOD EMPORIUM Introducing you to the best artisans,

chocolates and all manner of sweet temptation in between.

Ginger Bakers FE11 OILS AND CONDIMENTS Infused oils, chutneys, jams and pickles, plus a

4 ABOUT FOOD EMPORIUM MAKE YOUR MARK AT FOOD EMPORIUM Introducing you to the best artisans, producers and brands - big and small - to add foodie faves to your offer. Presenting the very best of... DRINKS AND CONFECTIONERY Everything from hot drinks, cordials to fine wines, handmade chocolates and all manner of sweet temptation in between. 1 BREAD & BAKED GOODS Discover some of the best artisan bakers beautifully presented. 1. Ginger Bakers FE11 OILS AND CONDIMENTS Infused oils, chutneys, jams and pickles, plus a variety of sauces, glazes and seasonings - all in temptingly beautiful packaging. GIFTS & SEASONAL PRODUCTS Good food makes everyone happy, so food gifts and seasonal products are sure to be a best-seller in any store.

You ll see a consistent ethos throughout as we continually develop the distinguishing characteristics for which our events are loved and respected.

5 OUR HERITAGE POWERFUL BRAND HERITAGE Top Drawer, built on 30 years of success. Top Drawer is constantly evolving to ensure the event remains the destination of choice for discerning, design-led brands and buyers. You ll see a consistent ethos throughout as we continually develop the distinguishing characteristics for which our events are loved and respected. Reach top UK and international buyers Do business with buyers from the UK and beyond who know that Top Drawer is the place to source the finest products on the market. Exclusively, expertly curated to support your success Our careful choice of exhibitors means you re exhibiting alongside top quality, design-led companies who share your values, providing a coherent brand environment. Major international event a magnet for top buyers and brands With over 1500 hand-picked brands, Top Drawer brings you face to face with exactly the right UK and international buyers. Timed for Business Held in January and September, Top Drawer delivers buyers at the busiest periods in the international buying calendar. Extensive Exposure Amplifying the impact of your presence at the show. By exhibiting, your brand will be featured free in our marketing campaign, targeting over 100,000 buyers with an overall marketing reach of 1 million. Keeping it fresh Our enduring commitment to uncovering rising new stars adds to the appeal of the show, injecting dynamism and freshness that attracts key buyers. Excellent liaisons and business help on site and comforting hand holding during the show. Gorgeous exhibition hall venue big but manageable. Lovely coexhibitors. Good price too! Suzannah Starkey Sales Manager & Owner, The Extraordinary John Starkey

retailers, interior designers and contract buyers, from across the UK and beyond. It s a mix that we have been careful to cultivate and invest in.

6 CREATIVE RETAILERS OUR VISITORS, YOUR CUSTOMERS A unique mix that we have been careful to cultivate. Our visitors come from a wide range of sectors and represent the whole buying landscape: the very best buyers from department stores, multiples, buying groups, independent retailers, online retailers, interior designers and contract buyers, from across the UK and beyond. It s a mix that we have been careful to cultivate and invest in. We know that buyers are the lifeblood of your business so we really look after them with initiatives like our loyalty programme, Indigo, which helps make the Top Drawer experience as positive, effortless and conducive to business as possible for everyone. The Food Emporium is a really good idea and an important addition for small independent stores like us looking for something different at good price points. We have seen some really high end beautifully packaged products which enables us to sell something unique alongside our gift cards, offering our customers a surprise when they walk into our store Debbie Hicks, Stag Gifts & Stationery

7 TOP BUYERS DIRECT CONTACT WITH TOP BUYERS Reach the very best buyers from department stores, multiples and independent retailers to contract buyers and interior designers. Top Drawer never stands still. A continuous quest to introduce new ideas and evolve the Top Drawer offer is what keeps the show relevant and vital to buyers and brands. ACCESSORIZE ACHICA AMARA AMAZON ANTHROPOLOGIE ARCADIA ARIA ARNOTTS ASOS BALTIC BBC BENJAMIN WEST BENTALLS BHS BLUE DIAMOND GROUP BODIE AND FOU BRITISH MUSEUM CO BURBERRY BURFORD GARDEN COMPANY CARLUCCIO S CASAFINA CATH KIDSTON CONRAN + PARTNERS EL CORTE INGLES COX & COX DEBENHAMS DESIGNERS GUILD DIVERTIMENTI DWELL EBAY EMMA BRIDGEWATER FENWICK FIREBOX FORTNUM & MASON GALERIES LAFAYETTE GARDEN CENTRE GROUP GILL WING GOODHOOD STORE LONDON GRAHAM & GREEN HABITAT HALLMARK CARDS HAMLEYS HANDPICKED COLLECTION HARRODS HARVEY NICHOLS HEAL'S HOLLOWAYS OF LUDLOW HOUSE OF FRASER HOUSEOLOGY IMPERIAL WAR MUSEUM INSPITALFIELDS LTD JARROLD & SONS LIMITED JOHN LEWIS JOY LAKELAND LANE CRAWFORD LAURA ASHLEY LIBERTY LOAF LONDON TRANSPORT MUSEUM LULULEMON ATHLETICA MADE.COM MARKS & SPENCER NATIONAL GALLERY COMPANY NATIONAL PORTRAIT GALLERY NATURAL HISTORY MUSEUM NEALS YARD REMEDIES NOTCUTTS GARDEN CENTRES NOTONTHEHIGHSTREET.COM OLIVER BONAS PAPERCHASE RALPH LAUREN SAINSBURY S SCIENCE MUSEUM SCP SELFRIDGES STEAMER TRADING THE BRITISH MUSEUM COMPANY THE CONRAN SHOP THE GENERAL TRADING COMPANY THE HAMBLEDON GALLERY THE NATIONAL TRUST THE WHITE COMPANY TK MAXX TOPSHOP URBAN OUTFITTERS UTILITY V & A ENTERPRISES WAITROSE WALT DISNEY CO. and many more

8 SHOW PROFILE THE PROOF IS IN THE NUMBERS Top Drawer has grown and evolved over the last 30 years, creating a loyal following from the very best UK and international buyers and brands from across the world. 14,000 6,872 91% TRADE VISITORS AVERAGE SPEND ON ORDERS AT THE SHOW PER VISITOR OF VISITORS ARE KEY DECISION MAKERS 85% 73% 77% OF ATTENDEES ARE LOYAL TO TOP DRAWER SEE TOP DRAWER AS A MUST-ATTEND SHOW PLACE AN ORDER AS A RESULT OF THEIR VISIT TO TOP DRAWER FROM OVER 60 COUNTRIES GLOBAL SHOW ATTENDANCE +

9 VISITOR PROFILE THE MEETING POINT FOR CREATIVE RETAILERS Reach buyers from the very best department stores, multiples, buying groups, independent retailers, online retailers, interior designers and contract buyers, from across the UK and beyond. TOP BUYERS IN ATTENDANCE INCLUDE VISITOR PROFILE RETAILER ATTENDEES BREAKDOWN: INDEPENDENTS ONLINE MULTIPLES INTERIOR DESIGNER/ ARCHITECTURAL PRACTICE AGENT / DISTRIBUTOR WHOLESALER DEPARTMENT STORES HOTEL / BAR / RESTAURANT CONTRACTOR / SPECIFIER SUPERMARKET 84% OF ATTENDEES TO TOP DRAWER ARE BUYERS Top Drawer is a fantastic experience for anybody building their own product ranges. There s so much here and so much diversity. It is an opportunity to build a really cohesive product range all in one fantastic venue. 16% OF ATTENDEES TO TOP DRAWER ARE; PRESS, ASSOCIATIONS AND SUPPLIERS Really impressed as a first time visitor. Loved the British brands. Jenny Stallard Commissioning Editor, Metro BUSINESS TYPE Antique Shop Arts & Crafts Book Shop Charity Cook Shop Delicatessens Fashion Florist Food/ Farm Shop Furniture Gallery Garden Centre Gift Greeting Cards Hamper Companies Homeware & Interiors Hotel/ Restaurant/ Café Jeweller Lighting Luggage & Bag Museum Newsagent/ Post Office Stationery Supermarket Tourist Attraction Toy Shop Wellbeing Jo Hamilton, Interior Designer, Writer & Presenter SOURCE ALL DATA BASED ON 2016 SHOW ATTENDANCE AND VISITOR SURVEYS

including: ALL THIS INCLUDED IN EXHIBITOR PACKAGES Exposure across promotional campaign Including direct marketing, e-marketing, web marketing, social

Dedicated PR agency Working alongside our exhibitors to achieve press coverage both in the UK and abroad.

SEO Tips to help Search Engine Optimisation.

10 MARKETING SUPPORT OUR YEAR-ROUND MARKETING CAMPAIGN Helping you extend your brand exposure and impact before, during and at the show To help you generate the best possible business from your presence at the show, we encourage you to take advantage of the FREE marketing opportunities available to you including: ALL THIS INCLUDED IN EXHIBITOR PACKAGES Exposure across promotional campaign Including direct marketing, e-marketing, web marketing, social media and PR. Online company profile A dedicated webpage with contact details, logo, product images, 150-word description and link to your website. Dedicated PR agency Working alongside our exhibitors to achieve press coverage both in the UK and abroad. Co-marketing opportunities To help promote your participation at the show via web banners, e-signatures and invitations (printed and digital). SEO Tips to help Search Engine Optimisation. Social Media support VIP Upgrade Opportunity to upgrade your key buyers to VIPs gaining access to the Indigo Club during the show, and access to our Buyer Hosting Programme. SOCIAL MEDIA WEB MARKETING 290,500 WEBSITE PAGE VIEWS PER MONTH AT PEAK TIMES 27,300+ TWITTER FOLLOWERS 15,712+ INSTAGRAM FOLLOWERS 7,800+ FACEBOOK FOLLOWERS

1 3 5 6 1. Elderbrook Drinks FC30 2. Pinkster Gin FB29 3. Spicentice FE23 4. Scarlett & Mustard FA20 5. Hasslacher s Colombia FD42 6. Ross & Ross Food FD3 7. Belinda Clark Confectioner FC3 8.

We bring you exclusive global brands as well as innovative new names; we anticipate, reflect and celebrate new trends so that in one, vibrant space in London s creative heartland you can see a

HOME GIFT A dynamic route map to 1000s of exclusive global brands For the born creative explorer in you, this is your perfect guide to a careful selection of UK and international lifestyle brands

In search of the new With more exclusive world launches than ever, an expanded Food Emporium, and great new talent to discover in Spotted, your quest for the new starts right here.

INTERNATIONAL MEDIA ADVERTISING 15 17 January 2017 Olympia, London ADVENTURES IN FOOD EMPORIUM Surround yourself with the finest designs, expertly chosen to inspire your buying experience.

S/S 17 EDITION Top Drawer is featured in key media titles in the UK and relevant press worldwide across trade magazines, newspapers, consumer publications, bloggers, TV and radio.

Release your inner style scout and explore the exclusively curated world of GIFT at Top Drawer.

11 Elderbrook Drinks FC30 2. Pinkster Gin FB29 3. Spicentice FE23 4. Scarlett & Mustard FA20 5. Hasslacher s Colombia FD42 6. Ross & Ross Food FD3 7. Belinda Clark Confectioner FC3 8. The Original Cake Company FA DIRECT MAIL FOOD EMPORIUM RELEASE YOUR INNER STYLE SCOUT Journey into Top Drawer S/S 17 to explore the expertly curated worlds of Home, Gift, Fashion and Craft. We bring you exclusive global brands as well as innovative new names; we anticipate, reflect and celebrate new trends so that in one, vibrant space in London s creative heartland you can see a refreshingly diverse and exciting choice of products and designs for the ultimate style adventure. HOME GIFT A dynamic route map to 1000s of exclusive global brands For the born creative explorer in you, this is your perfect guide to a careful selection of UK and international lifestyle brands showing the very best, most original and commercially appealing designs. Product Trails Our popular trails act as your compass to help plot a direct course to particular products and exhibitors. In search of the new With more exclusive world launches than ever, an expanded Food Emporium, and great new talent to discover in Spotted, your quest for the new starts right here. 70,000 COPIES DISTRIBUTED 100,000+ E-NEWSLETTER RECIPIENTS 52 TOP DRAWER HOME GIFT FASHION CRAFT FASHION CRAFT FOOD EMPORIUM SPOTTED E-MARKETING MEDIA REACH 1 Million+ MARKET REACH ACROSS UK AND INTERNATIONAL MEDIA ADVERTISING January 2017 Olympia, London ADVENTURES IN FOOD EMPORIUM Surround yourself with the finest designs, expertly chosen to inspire your buying experience. Release your inner style scout and explore the exclusively curated world of FOOD EMPORIUM at Top Drawer. S/S 17 EDITION Top Drawer is featured in key media titles in the UK and relevant press worldwide across trade magazines, newspapers, consumer publications, bloggers, TV and radio. ADVENTURES IN GIFT Surround yourself with the finest lifestyle brands, expertly chosen to inspire your buying experience. Release your inner style scout and explore the exclusively curated world of GIFT at Top Drawer January 2017 Olympia, London S/S 17 EDITION ATTIRE ACCESSORIES BBC TV BBC GOOD FOOD MAGAZINE BIRA CERAMIC REVIEW CHANNEL 4 CONDE NAST COOL HUNTING CRAFT FOCUS CRAFTS MAGAZINE DAILY MAIL DRAPERS ELLE DECORATION EVENING STANDARD FINANCIAL TIMES FINE FOOD DIGEST MAGAZINE FURNITURE NEWS GIFT FOCUS MAGAZINE GIFTS TODAY GIFTWARE REVIEW GRAZIA HARPERS BAZAAR HOMES & ANTIQUES HOMES & GARDENS HOUSE BEAUTIFUL HOUSE & GARDENS HOUZZ.COM IDEAL HOME ITV LIVING ETC THE GUARDIAN METRO PROGRESSIVE GIFTS PROGRESSIVE GREETINGS PROGRESSIVE HOUSEWARES SPECIALITY FOOD MAGAZINE STYLIST THE SUNDAY TIMES TABLEWARE INTERNATIONAL THE TELEGRAPH TIME INC.UK VANITY FAIR THE WINDOW THE WORLD OF INTERIORS WOMAN S WEEKLY and many more YOUR JOURNEY BEGINS HERE Register now at topdrawer.co.uk YOUR JOURNEY BEGINS HERE Register now at topdrawer.co.uk

12 PRIME LOCATION London is one of the most important and influential centres for retail and contract markets in the world. Top Drawer takes place at Olympia, an accessible, central location in the capital, recognised as the UK s most beautiful exhibition venue.

ready-built stand which includes white wooden walls, floor covering

13 EXHIBITING EXHIBITING PACKAGES Offering you a choice of exhibiting packages to save you time and money PREMIUM SHELL (UP TO 30M 2 ) A ready-built stand which includes white wooden walls, floor covering and nameboard. A/W17 PRICES VAT PER M² S/S18 PRICES VAT* PER M 2

SPONSORSHIP SPONSORSHIP OPPORTUNITIES Top Drawer offers bespoke sponsorship opportunities tailor-made to meet each client s specific requirements.

14 SPONSORSHIP SPONSORSHIP OPPORTUNITIES Top Drawer offers bespoke sponsorship opportunities tailor-made to meet each client s specific requirements. Brand building opportunities include: Show bags Catering areas Exhibitor after-party Press goody bags Fashion show Merchandising: signage, lanyards, pens For more information on sponsorship opportunities, please contact a member of the sales team.

15 APPLICATION APPLICATION PROCESS As an edited show, Top Drawer maintains visitor interest through showcasing innovative products and a high standard of presentation. All companies interested in participating are subject to an application process to ensure that the show s criteria are met. CONTACT US Sallie James Account Manager sallie.james@clarionevents.com +44 (0) Once the selection process has been carried out by our committee of industry experts, you will be contacted by a sales representative and, if the application has been successful, an appropriate stand will be offered to you. If you are interested in exhibiting, please contact us today to receive the selection form. ABOUT US Clarion Events Retail portfolio organises buying events for discerning retailers and e-commerce events for multichannel retailers and professionals. Clarion Events Bedford House, Fulham Green Fulham High Street London SW6 3JW United Kingdom

LIST OF EXHIBITORS THOUSANDS OF CAREFULLY SELECTED DESIGN-LED BRANDS FOOD EMPORIUM EXHIBITORS INCLUDE: ACE TEA LONDON ANGLESEY SEA SALT COMPANY LTD ARTISAN OLIVE OIL COMPANY AVLAKI LTD AWANI BALI

16 LIST OF EXHIBITORS THOUSANDS OF CAREFULLY SELECTED DESIGN-LED BRANDS FOOD EMPORIUM EXHIBITORS INCLUDE: ACE TEA LONDON ANGLESEY SEA SALT COMPANY LTD ARTISAN OLIVE OIL COMPANY AVLAKI LTD AWANI BALI TROPICAL FRUIT PRESERVES BAKE AT HOME LTD BAKEDIN BAKES BOX LTD BELINDA CLARK CONFECTIONER BIRDHOUSE TEA COMPANY BLOOMSBERRY BONIERI BRITISH FINE FOODS BROCK & MORTEN CALICO COTTAGE CHEDINGTONS CHOC AFFAIR CHOC CHICK CHOI TIME TEAS LTD COCO CHOCOLATIER COCOBA COOKIE CRUMBLES CORNISH CHARCUTERIE DELICIOSO DEVON DISTILLERY ELDERBROOK DRINKS FLAVOURMAGIC.COM FUDGE KITCHEN GINGER BAKERS GLENGOYNE & EDINBURGH GIN HASSLACHER S COLOMBIA HAWKSHEAD RELISH JOE & SEPH'S LAVOLIO BOUTIQUE CONFECTIONERY LYME BAY WINERY MAKERS & MERCHANTS MAN FOOD MARVELLOUS MUSTARD MATT & BEN'S FUDGE MCLAREN'S CHRISTMAS PUDDING MIGHTY FINE HONEYCOMB MOTHER'S RUIN NEWTON'S APPL FIZZICS NILA HOLDEN LTD NOM NOM CHOCOLATE OCTOCHOCOLATE OLIVES ET AL PAXTON & WHITFIELD PAXTON CHOCOLATE PEMBROKESHIRE BEACH FOOD COMPANY PINKSTER GIN POETIC LICENSE POPCORN SHED PRIMROSE'S KITCHEN ROSS & ROSS FOOD SAINT AYMES SCARLETT & MUSTARD SERRAVINCI LTD SLOE MOTION SOUTH DEVON CHILLI FARM SPICE KITCHEN SPICENTICE LTD SPRIG GOURMET INGREDIENTS THE CHEESE MAKERS CHOICE THE DUPPY SHARE THE EXTRAORDINARY JOHN STARKEY THE FINE CONFECTIONERY COMPANY THE FLAVOURED SHORTBREAD BAKERY THE FRENCH DRESSING COMPANY THE GOURMET CHOCOLATE PIZZA COMPANY THE ORIGINAL CAKE COMPANY THE SWEET POTATO SPIRIT COMPANY THE TEASHED LTD THE WALNUT TREE TIPPLE TAILS TRUFFLE HUNTER WILLIE'S CACAO YORKSHIRE CRISPS View the full list at topdrawer.co.uk/food-emporium Make your mark

Adventures in design at Top Drawer Spring/Summer 17

PRESS RELEASE OCT 2016 Adventures in design at Top Drawer Spring/Summer 17 With thousands of hand-picked brands on the map, most showing exclusively, and more world launches than ever, Top Drawer Spring/Summer