S. Pasadena 210. Santa Fe Springs Hermosa Beach Anaheim. Long Beach Seal Beach. Santa Ana Capistrano. Irvine. Huntington Beach.

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1 CEEBRATE EXPERIENCE 2016 A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

2 CE EBRAT E EX PERIENCE Our Brand SOUTHERN CAIFORNIA IFE IS A MUTI-PATFORM IFESTYE AND DESTINATION GUIDE CEEBRATING THE CUTURE, IFESTYE, PEOPE AND DESTINATIONS EXCUSIVE TO SOUTHERN CAIFORNIA. Our publication is distributed in over 75 luxury hotels in SoCal, 700+ salons, spas, and doctor s offices, for sale at over 1,500 retail stores, at all Hudson locations at AX and San Diego TRAVE C S M AFFAIRS TO REMEMBER Southern C alifornia Spa Escapes Territa Torres (Won 3rd place Top FWSD15 Designer) Carlos Eduardo Sanchez Ramos INDUGENT SPAS OOKING FOR A GETAWAY TO DE-STRESS WITH A COUPE OF FRIENDS OR ESCAPE WITH THAT SPECIA SOMEONE? WITH OUR HIGH-TECHDRIVEN IVES, MUTITASKING SCHEDUES AND CONSTANT JUGGING, IT IS NOT SURPRISING THAT MOST PROMINENT HOTES AND RESORTS TODAY OFFER POSH UXURY SPAS AND STATE-OFTHE-ART FITNESS CENTERS TO REJUVENATE AND NOURISH THE BODY AND PSYCHE. SPAS ARE NO ONGER JUST FOR ADIES. MOST NOW OFFER PROGRAMS AND AMENITIES FOR GUYS AS WE AS CO-ED MASSAGES AND OTHER TOGETHER TREATMENTS. BY S M IVE TRAVE S M WANTED 3 ON THIS PAGE: 1. Bacara Resort & Spa is Santa Barbara features expansive ocean views. 2. Flower-filled courtyards embrace the warm California sun. 3. The resort offers three heated pools and direct beach access. 4. The Spa at Bacara offers 42,000 square feet of pampering. Courtesy of Bacara Resort & Spa 1 INDA ANG FWSD15 2 BACARA RESORT & SPA 4 i B a c a ra R e s o r t & Spa sits on the bluff and beach of the Gaviota coastline just minutes from the Santa Barbara airport. Embodying the essence of Santa Barbara's American Riviera lifestyle, it offers 360 newly-renovated guestrooms and suites, four restaurants and lounges, three swimming pools, lighted tennis courts and a host of activities. Its posh, award-winning four-story spa and wellness center offers 42,000 square feet of amenities, including 36 treatment rooms and a rooftop terrace where you can experience mud-based treatments, scrubs and enjoy a private European sunbathing area. Relaxed by gentle breezes and tranquil ocean views, you slow down, let go, celebrate your well being, and let your soul and body fill with the beauty of the moment while your cell phone remains safely resting in your locker. Additional activities include world-class golf at three courses, hiking, nature walks, biking, lots of water sports, sightseeing, dining and shopping options. Scott Rich (Actual designer featured in photo) Carlos Eduardo Sanchez Ramos Designer: ady ane 656 Photography FWSD15 kicked off at the a Valencia Hotel with the annual Art & Beauty Behind Fashion presented by Bellus Academy. Celebrity Hair Stylist Ted Gibson headlined this evening, while Eden Sassoon (daughter of Vidal Sassoon) MC'd. Guests also enjoyed a live art demonstration from Clarione & Beau Hufford of aunch ive Art on an original piece by FWSD14 Top Designer A'doreus. For the next two nights, FWSD closed down Wall Street in a Jolla and constructed an open air venue for the #FWSD15 Designer Runway Shows. Gowns, Jewels, Avant Garde, Contemporary; designs all as jaw dropping as the venue. During the runway shows, Supervisor Ron Roberts presented FWSD with an official proclamation. On the Saturday night of FWSD15 was the annual Haute Dog Runway Show, where adoptable dogs from Rancho Costal Humane Society made their way down the runway. This year, these pups wore doggie accessories from FWSD partner Glamour Mutt. FWSD15 concluded with its annual Trunk Show & Fashion Awards. Guests were able to shop the designer collections that had just debuted on Wall Street. During the Fashion Awards, Top Designers, as voted on by the FWSD audience, were announced. Third place went to Territa Torres, 2nd place to TaSanni, and 1st place to B.JASH.I. Candy Bee Swimwear Carlos Eduardo Sanchez Ramos SOUTHERN CAIFORNIA IFE - SEPT.OCT2015 I F E S T Y E FIVE FAVES C THE GOURMAND CUPCAKES AND NOT ON EARTH SOMETHING I WAS TRYING TO Pump Eggs Benedict MAKE H A P P E N. BY DRESS BY DOCE AND GABBANA SHOES BY ASOS Designer: Napostol Couture adallo Photography Designer: Responsive Textiles 656 Photography COVER AND COVER STORY OCATION COURTESY OF EPONA ESTATE, HIDDEN VAEY, CAIFORNIA R INDA ANG SOUTHERN CAIFORNIA IFE - JAN.FEB201 6 P U B I C A T I O N 68 To make certain that the food lives up to the ambience, Vanderpump hired Penny Davidi, a recent contestant on The Next Food Network Star to create the menu for Pump. ECTIFY'S ABIGAI SPENCER HAS MADE TOUGH CHOICES. SHE'S TURNED DOWN A MOVIE SHOOTING IN MOROCCO AND ONE FIMING IN NEW OREANS TO STAY HOME WITH HER 6-YEAR-OD SON, ROMAN. As a single mom, Spencer has priorities. Rectify takes her away to Georgia for four months, so if she s not shooting that show she s not willing to leave home base. I decided if it doesn t shoot in.a., I m not doing it, Spencer says. I don t want to be away from him. While in Georgia, she says Roman s dad is great. They get to be together, Spencer says. Being a single mom takes a village. As Amy Pohler says, every woman needs a wife and my wife is Blanca who has been with Roman since he was three. Roman has been on every set that I ve been on and he s comfortable and enjoys it. When she s home she she enjoys the Westside of.a., the beach area and bicycling, but mostly she just loves spending time with Roman. He recently did his first play, The Sound of Music, which she says was a joy for her. I spend a lot of time going to his baseball games, she says. Our big activity right now is playing Pokémon. Thankfully, she s gotten a couple of.a. jobs recently, a True Detective and a film called The Sweet ife with Chris Messina that she describes as a wonderful dark romantic comedy. HEY COME IN A COORS, SIZES AND CAORIE COUNTS. YOU SEE GORIOUS CUPCAKE DISPAYS AT WEDDINGS, BIRTHDAYS AND INING BAKERY SHEVES. IF YOU'RE GOING TO EAT THE WHOE THING, IT'S PROBABY BEST IF IT'S A CUPCAKE RATHER THAN THE THREE-TIERED ATERNATIVE. HERE ARE FIVE OF THE SOUTHAND'S BEST TO TEMPT THE PAATE AND KEEP YOU REATIVEY GUIT-FREE. T VANDERPUMP REIGNS AT H SEPT.OCT SOUTHERN CAIFORNIA IFE S M THE MOST HEAVENY DRESS BY STEA McCARTNEY JEWERY BY MEINDA MARIA IT WAS A CAING CONTINUED A C I REAY TO BE SURE { cover story } CUPCAKES Sasha Bravo (Jewelry Designer) Carlos Eduardo Sanchez Ramos Southern California has scores of resort spas. There are also destination spas such as the legendary Oaks at Ojai and Golden Door, which are renowned for their in-depth mind and body wellness programs that address weight, health issues, diet and fitness for those seeking significant lifestyle changes. C RYAN FORBES IVE ENCHANTING ESCAPES SOUTHERN CAIFORNIA IFE - JUY.AUGUST2015 C E E B R A T I N G JUY.AUGUST SOUTHERN CAIFORNIA IFE PUMP GATHERFORBREAD.COM Integrate your brand into Southern California ife Magazine, through our print edition, online advertising, and social networking. Extend your reach to connect your brand and business with our readers who are affluent, educated, upscale SoCal residents. S M C airports and at all Barnes and Noble stores in the Southland. And in addition to our subscribers on both print and digital, we send out a targeted mailing of the magazine to over 5,000 select homes in high-end zip codes across Southern California. We blanket the Southland with our targeted distribution. PHOTOGRAPHY BY ERICA GODDARD From the shores of Santa Barbara to the sands of San Diego, Southern California ife Magazine is the voice of Southern California, offering in-depth local and travel news coverage, comprehensive arts, culture, food and entertainment stories, presented in a sleek design for the adventurous and upscale population residing in the Southland SOUTHERN CAIFORNIA IFE - JAN.FEB201 6 S O U T H E R N SO C A I F E M A G. C O M BY 60 YNN MORGAN ISA VANDERPUMP, DESIGNER, RESTAURATEUR AND REAITY STAR, SOIDIFIED HER POSITION AS THE QUEEN OF UPSCAE NIGHT IFE WHEN SHE OPENED P U M P O U N G E IN WEST HOYWOOD. IT JOINED HER OTHER HOTSPOTS, VIA BANCA IN BEVERY HIS AND SUR, ASO IN WEST HOYWOOD, AND NOW, A YEAR AFTER OPENING, PUMP IS ONE OF THE HOTTEST TABES IN TOWN, ATTRACTING A DIVERSE CROWD OF CEEBRITIES, DEDICATED FOODIES AND GAMOROUS BON VIVANTS EVERY NIGHT. H SOUTHERN CAIFORNIA IFE - JUY.AUGUST2015 C A I F O R N I A

3 CEEBRAT E EXPERIENCE 14 Montecito Ojai Santa Barbara Carpinteria Chatsworth Ventura 118 Northridge a Crescenta-Montrose 101 Oxnard Thousand Oaks Woodland Sherman Burbank Glendale Pasadena Port Hueneme Newbury Hills Oaks Encino S. Pasadena 210 Park Studio City Westlake Calabasas WestwoodHollywood San Marino Village Pacific Brentwood Chinatown 1 Palisades Beverly Hills os Angeles Malibu Santa Monica 60 Venice Culver City Downtown Marina Del Rey A Territories Manhattan Beach Santa Fe Springs Hermosa Beach Anaheim Redondo Beach Arrowhead Big Bear Palm Springs Palos Verdes ong Beach Seal Beach Santa Ana Capistrano Huntington Beach Irvine Palm Desert 10 Anaheim Arrowhead Beverly Hills Big Bear Brentwood Burbank Calabasas Capistrano Carlsbad Carpinteria Catalina Chinatown Coronado Costa Mesa Culver City Dana Point Hermosa Beach Hollywood Huntington Beach Irvine aguna Beach aguna Niguel a Jolla ong Beach os Angeles Malibu Manhattan Beach Marina Del Rey Mission Viejo Montecito Newbury Park Newport Beach Oceanside Ojai Oxnard Pacific Palisades Palm Desert Palm Springs Palos Verdes Pasadena Port Hueneme Redondo Beach San Clemente San Juan San Marino San Marcos Santa Ana Santa Barbara San Diego Santa Fe Springs Catalina Santa Monica Seal Beach Sherman Oaks South Pasadena Studio City Thousand Oaks Venice Ventura Westlake Village Westwood Woodland Hills And more Costa Mesa 73 Newport Mission Viejo 74 Beach aguna aguna Niguel Beach Dana Point San Juan San Clemente Oceanside Carlsbad a Jolla Temecula 805 San Diego Coronado San Marcos A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

4 CEEBRAT E EXPERIENCE The FACTS HERE ARE SOME FACTS you should know About the power of MAgAzInes when ConsIderIng where to spend your MArketIng budget 1. ADS ACHIEVE BETTER BRAND IFT When it comes to promoting brand awareness, brand purchase intent and brand favorability, print magazines do a far better job than digital and television ads. In fact, the effectiveness of print advertising was twice as strong as internet ads in all three categories. 2. READERS OVE SOCIA MEDIA Magazine media consumers are enthusiastically interacting with their brands on social platforms. Rather than disengaging with print in favor of digital channels, people enjoy bridging the gap and interacting with magazines in many ways. 3. S MAKE PEOPE HAPPIER When measuring the positive emotional responses across different channels, magazine readers tended to be much more positive while interacting with content than every other channel. The mood of a reader can have a significant impact on the response to advertising messages. 4. DIGITA EDITIONS ARE GAINING GROUND In the last three years, the percentage of American adults reading digital edition magazines has more than quadrupled. 5. AFFUENT CONSUMERS RESPOND TO PRINT ADS When it comes to reaching affluent audiences, print and digital magazine advertisers do a much better job than all of their counterparts. For households with an income of $150,000 or more, 62 percent said they had considerable or some interest in the advertising that was seen. For households with an income of $75,000 or more, that number jumps up to 70 percent. Soure: The Association of Magazine Media s Magazine Media 2015 Factbook; 360 Brand Audience Report, Magazine Media Factbook p.7; GfK MRI Fall 2014, Magazine Media Factbook p. 26, 29; Experian, Simmons Multi-Media Engagement Study, Spring 2014, Magazine Media Factbook p.37, 46; InsightExpress 2014, Magazine Media Factbook p.42; GfK MRI Starch Advertising Research, July 2013 June 2014, Magazine Media Factbook p.47 Tweetable Facts: Brands achieve higher brand favorability & purchase intent in print magazine ads than they do online or on tv Magazine media's gross audience grew over 10 % in Q vs % of u.s. adults read 61 % of readers take action print after seeing a print magazine ad magazines Consumers trust and are more inspired and influenced by magazine media than TV A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

5 CEEBRAT E EXPERIENCE Target Demographics SOUTHERN CAIFORNIA IFE READERS ARE AFFUENT SOCA RESIDENTS AS WE AS TRAV- EERS TO SOUTHERN CAIFORNIA. THE MAJORITY OF OUR READERS ARE AGES 35+ AND HAVE A GRAD- UATE AND MASTER'S DEGREE WITH A HOUSEHOD INCOME OF $125,000+ In addition, 40 percent of our readers travel to different cities in the Southland at least 1-2 times per month while another 24 percent travel within SoCal at least 1-2 times per year. Readers spend an average of one hour or more reading Southern California ife magazine. They take their time looking through the issue and enjoy reading the articles and ads alike. HOUSEHOD INCOME 69% make $125,000+ per year EDUCATION 66% have a graduate or masters degree 33% have a bachelors degree AGE 60% of readers are 35+ TRAVE TO DIFFERENT CITIES IN THE SOUTHAND 40% travel 1-2x per month 24% travel 1-2x per year 16% travel 3+x per month SPEND TIME READING THE 38% read it one hour or more 34% read it 20 minutes or more GENDER 62% female / 37% male CUTURE & ARTS In the previous six months 40% of readers have eaten out at least 20x 35% of readers have attended the movies twice, while 35% have gone 5+x 84% of readers have gone to at least two (2) theater shows 70% of readers have gone to at least two (2) concerts 76% of readers have gone to at least one (1) museum * Results tabulated from the Southern California ife magazine reader survey. A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

6 CE EBRAT E EX PERIENCE Distribution SOUTHERN CAIFORNIA IFE HAS STRATEGIC DISTRIBUTION, TARGETING AREAS WHERE OCAS AND TRAVEERS EAT, SHOP, STAY, AND PAY. FROM AIRPORTS, HOTES, SPAS AND SAONS, RETAI STORES, GROCERY STORES AND TARGETED RESIDENCES ACROSS THE SOUTHAND. REACH YOUR TARGET AUDIENCE BY ADVERTISING IN SOUTHERN CAIFORNIA IFE. 36,500 COPIES DISTRIBUTED BI-MONTHY. HOTES & RESORTS RETAI NEWSSTANDS Southern California ife Magazine is strategically placed in 76 luxury hotels in more than 13,000 guest rooms throughout Southern California with more than 18,000 copies distributed to those hotels. On stands at more than 1,500 retail and grocery stores throughout Southern California AIRPORTS & BOOKSTORES Extensive, Targeted Distribution barnes & noble distribution throughout southern California including premium cash wrap placement at select locations. TARGETED MAIINGS Direct mailing of each issue to 5,000 homes throughout Southern California readers between the age of household incomes of 150k+ high net worth zip codes, including: - beverly hills - santa Monica - rancho santa fe - Indian wells At los Angeles and san diego hudson newsairports in stands and stores la Jolla - pacific palisades - Malibu - bel Air - san Marino SAONS & SPAS Placed in more than 500 upscale salons and day spas throughout Southern California A I F E S T Y E P U B I C A T I O N C E E B R A T I N G SUBSCRIPTIONS Paid Subscribers and comped mailings to top-earning households S O U T H E R N C A I F O R N I A

7 CE EBRAT E EX PERIENCE 2016 Editorial Calendar JANUARY/FEBRUARY 2016 Food Issue editorial (partial list): valentines gift guide; socal restaurants; romantic hideouts Space Close Materials Due On Sale Date MARCH/APRI 2016 Fitness Issue editorial (partial list): glamping - luxury camping; spring break escapes; beer tasting MAY/JUNE 2016 Spa Escapes & Southland Getaways editorial (partial list) : socal road trips; sports bars; best southland beaches JUY/AUGUST 2016 Real Estate & Design Issue editorial (partial list): Mom s & dad s day Activities; wedding guide; decadent desserts SEPTEMBER/OCTOBER 2016 Wine & Craft Beer Issue editorial (partial list): Martini bars; biking trails and paths; top Interactive Museums NOVEMBER/DECEMBER 2016 Holiday Issue editorial (partial list): holiday events and entertainment; socal s snow destinations; holiday Meals A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

8 CEEBRAT E EXPERIENCE Digital SOUTHERN CAIFORNIA IFE IS A MUTI-PATFORM READING EXPERIENCE ACROSS PRINT, DIGITA, AND SOCIA. our social presence is strong with a very active and engaged social audience across Facebook, Twitter, and Instagram. we have thousands of followers across all our social accounts. we post daily articles, comments, and photos on our social platforms. we share behindthe-scenes shots from our photo shoots, teasers and links to our stories, the latest events and happenings, and more. our digital and social audiences are eager to learn more about the companies, businesses, events, activities, restaurants, and hotels in socal. 8, we have a dedicated website, SoCalifeMag.com, where our seasoned writers create unique content not seen in the print version, keeping people engaged about socal life on all platforms. 1,000+ JOIN THE CONVERSATION WITH SOUTHERN CAIFORNIA IFE ONINE AND REACH YOUR TARGET AUDIENCE A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

9 CEEBRAT E EXPERIENCE Advertising Specifications & Guidelines AD SIZE FINA TRIM SIZE NON-BEED SIZE BEED SIZE Two-Page Spread x x x Full Page x x x /2 Page Horizontal x x x /2 Page Vertical x x x /4 Page Vertical 3.59 x 4.84 N/A N/A FU PAGE 2-PAGE SPREAD 1/4 PAGE VERTICA 1/2 PAGE HORIZONTA BEED: extend bleed 1 8 on all sides, include crop marks outside of print area. IVE AREA: keep all live matter at least 1 4 from final trim size on all sides. (refer to non-bleed size.) GUTTER SAFETY: keep all critical matter at least 1 2 from the gutter. PRINTING PROCESS: four-color process (CMyk). direct to plate. web offset. perfect bound. SCREENS: 150-line preferred. total printing tone value should not exceed 280 percent. 1/2 PAGE VERTICA GENERA GUIDEINES build document to ad size. be sure to extend bleed by 1 8 on all sides, and allow at least 1 4 on all sides for live area, as trimming of ad content may occur otherwise. Include crop marks with bleed ads only. do not include any printer s marks in image or bleed area. Images and graphics should be 300 dpi at 100%, or no less than 266 dpi. no rgb images. no spot or pantone colors. All colors should be four-color process (CMyk). never use the color registration built in color palettes. All images should be converted to CMyk. All image files should be tif, Jpg or eps. pict and gif files are low-resolution web files not suitable for printing. perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Advertisers are responsible for the content of their ads or materials. FONTS Convert all fonts to outline; or Include a copy of all fonts used in your files. If eps images are linked, be sure to include all linked fonts as well. be sure to include both printer fonts and screen fonts for your files. some fonts may be restricted from being embedded in a pdf file. please choose another font, or supply all working files and fonts used. pc fonts cannot be accepted. ACCEPTED FIE FORMATS Camera-ready ads may be submitted in the following formats: pdf, tiff, Jpeg or eps at 300 dpi in CMyk. FIE DEIVERY METHOD Ads@SoCalifeMag.com Questions? Contact Antoni pham, Advertising design & production: Antoni@SoCalifeMag.com. uploaded ads need to be clearly marked with the advertiser s business name. Account executives will a digital proof. hard copies available upon request. Proofs are limited to three per insertion. southern California life reserves the right to reject any camera ready ad because of its content or design. In that event, our production staff may create a new version that meets the magazine s quality standards and fulfills the advertiser s needs. A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A

10 CEEBRATE EXPERIENCE A I F E S T Y E P U B I C A T I O N C E E B R A T I N G S O U T H E R N C A I F O R N I A