20 17 PULONGL ISLASE ND

Size: px

Start display at page:

Download "20 17 PULONGL ISLASE ND"

Dwayne Jenkins
6 years ago
Views:

1 LONG ISLAND PULSE 20 17

DEFINING Life, Style & Culture LONG ISL AND PULSE BETH STERN, RESCUE GALS, PETS & VETS OYSTERS RETURN WITH A FLOURISH SPRING

MET BREUER DESIGNER SHOWCASE LONG ISLAND PULSE Long Island is one of the top 10 consumer markets in the country and Pulse

We cater to their lifestyles by providing smart, sophisticated, ahead of the curve editorial celebrating the best of everything

2 DEFINING Life, Style & Culture LONG ISL AND PULSE BETH STERN, RESCUE GALS, PETS & VETS OYSTERS RETURN WITH A FLOURISH SPRING FASHION PREVIEW HOT COMMODITIES, STUFF MEN WANT MODERN BUILD SAGAPONACK THE HAMPTONS INTERNATIONAL FILM FESTIVAL DIANE ARBUS AT MET BREUER DESIGNER SHOWCASE LONG ISLAND PULSE Long Island is one of the top 10 consumer markets in the country and Pulse readers hold true to this distinction. They are influentials, trendsetters, movers and shakers. We cater to their lifestyles by providing smart, sophisticated, ahead of the curve editorial celebrating the best of everything Long Island has to offer. Our pages come to life ten issues per year as a trusted resource for our advertisers to connect with readers. WE ARE Long Island s Magazine

GUARANTEED marketing exposure Pulse operates with the sophistication of a national title while providing the precision of a local one. We are Long Island s biggest magazine.

3 GUARANTEED marketing exposure Pulse operates with the sophistication of a national title while providing the precision of a local one. We are Long Island s biggest magazine. Our readers have the highest household incomes and home values. Our distribution is audited by the Alliance for Audited Media, which means our circulation is guaranteed. We are the only magazine to capture the vital demographic of this powerful region, delivering award-winning publishing for more than 10 years.

Inspiration, ASPIRATION, Celebration... Jackie Cruz Pulse is a destination magazine readers believe in.

Each month we bring our issues to life through award-winning editorial and the rich, beautiful imagery that accompanies it.

We know which restaurants are soon to open and we have the backstories on the chefs steering them.

4 Inspiration, ASPIRATION, Celebration... Jackie Cruz Pulse is a destination magazine readers believe in. We cater to some of the most sophisticated, cosmopolitan consumers in the world and they are devoted to our coverage of the lifestyles they cherish. Each month we bring our issues to life through award-winning editorial and the rich, beautiful imagery that accompanies it. Pulse is the definitive resource for experiencing the best Long Island has to offer. We not only forecast trends, we also know where to find them. We know which restaurants are soon to open and we have the backstories on the chefs steering them. We excite our readers with the latest in the arts, culture, fashion, design and lifestyles they seek, and we deliver an inside connection to the personalities driving these stories. Our readers turn to us to find out where to go, what to do and who is doing it. By stepping into our carefully curated environment, you access their attention and join like company. Brooke Shields Leonardo DiCaprio and Carey Mulligan

READER DEMOGRAPHICS Our readers are the region s influentials:

Demographics breakdown in the following percentages: GENDER

13 35-49 39 50-64 38 65+ 10 SPENDING HABITS Reads Pulse for

(owns at least one) 28 Invests in health and wellness 82 Visits

year 5+ Retail-shopping trips per week 2+ 58% of readers act on

67% of Pulse readers visit advertisers websites from ads!

1 million 22 Up to $700,000 14 *Most own 2+ homes per household

EDUCATION BA/BS 30 MA/MS/MBA 37 PhD 15 Other 18 PROFESSION

Medical, Professional 21 Entrepreneur, other 36 FAVORITE BRANDS

Louis Vuitton, Ralph Lauren AUTO: Infiniti, Jaguar, Lexus,

5 READER DEMOGRAPHICS Our readers are the region s influentials: years old, affluent, professional, trendsetting Demographics breakdown in the following percentages: GENDER Female 59 Male 41 MARITAL STATUS Married 52 Single 48 AGE SPENDING HABITS Reads Pulse for arts, culture & leisure 74 Enjoys weekend getaways 84 Boats (owns at least one) 28 Invests in health and wellness 82 Visits casinos regularly 67 Dines out per month 7+ Weeks traveled last year 5+ Retail-shopping trips per week 2+ 58% of readers act on ads ] they see in Pulse! 67% of Pulse readers visit advertisers websites from ads! ] REAL ESTATE VALUE (primary residence) $1 million+ 64 $701,000 1 million 22 Up to $700, *Most own 2+ homes per household HOUSEHOLD INCOME $250, $ , $150, EDUCATION BA/BS 30 MA/MS/MBA 37 PhD 15 Other 18 PROFESSION C-Level and Exec/Mgmt 20 Advertising, Arts & Creative 23 Legal, Medical, Professional 21 Entrepreneur, other 36 FAVORITE BRANDS INCLUDE: FASHION: Armani, Burberry, Chanel, Donna Karan, Etro, Louis Vuitton, Ralph Lauren AUTO: Infiniti, Jaguar, Lexus, Mercedes-Benz SPIRITS: Vodka, Rum, Tequila, Bourbon, Scotch, Gin *All data based on a sampling of reader surveys. Spending habits measured by Beta Research.

DISTRIBUTION Suffolk 30% Huntington, Smithtown, Babylon, Islip, North Fork, Three Village, Brookhaven Nassau 28% Garden City, Freeport, Rockville Centre, Long Beach, 5 Towns Gold

boutique communities STRATEGIC PRINT CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug Pulse claims an industry standard pass-along rate of 7:1.

DISPLAY VENUES: Art galleries, boutiques, corporate centers, doctors offices, luxury hotels, private/public airports, restaurants, theaters and events.

events Pulse targets the region s most desirable destination villages. Our corporate distribution division ensures quality control of our circulation.

6 DISTRIBUTION Suffolk 30% Huntington, Smithtown, Babylon, Islip, North Fork, Three Village, Brookhaven Nassau 28% Garden City, Freeport, Rockville Centre, Long Beach, 5 Towns Gold Coast 21% Manhasset, Great Neck, Roslyn, Sands Point, Woodbury, Oyster Bay, Syosset Hamptons 21% Westhampton, Southampton, Water Mill, East Hampton, Montauk *And other top boutique communities STRATEGIC PRINT CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug Pulse claims an industry standard pass-along rate of 7:1. AAM audited, publisher's statement upon request. DISPLAY VENUES: Art galleries, boutiques, corporate centers, doctors offices, luxury hotels, private/public airports, restaurants, theaters and events. METHOD OF CIRCULATION of all distribution is by 30% individual subscription of our copies are displayed 8% at premier shopping centers 3% of copies are reserved for high profile events Pulse targets the region s most desirable destination villages. Our corporate distribution division ensures quality control of our circulation. ] Build brand loyalty with more than 700,000 impressions monthly ] HOUSE OF THE YEAR A FOCUS ON NATURE AND A BUILDER S RESTRAINT ARE THE PREVAILING ENDOWMENTS OF THIS AQUARIAN MANSE by EMILY WEITZ Sometimes, the best design is the most subtle. This year s Pulse House of the Year is an exercise in control, where the natural setting is the star and the architecture and design play supporting cast.

7 PRINT ADVERTISING All Rates Net 1x 3x 6x 10x Full Page $9,185 $8,085 $7,700 $7,370 Two-Thirds* 6,160 5,390 5,170 4,895 Half Page 4,620 4,070 3,850 3,685 Quarter Page 2,310 2,035 1,925 1,870 Dining Guide 1, *Enhanced DG print and online $800/month, $6,000 annual. Premium Positions: Back Cover +25% Inside Covers +15% Table of Contents +15% Guaranteed Placement +10% *Two-Third Pages are left hand insertion only. DISPLAY AD DIMENSION Publication Trim Size: 8 w x 10.5 AD SPECS Quarter Page Full Page Two-Thirds Half Page SPREAD WITH BLEED w x h *includes 1/8 bleed all around LIVE/NON-BLEED 15 w x 9.5 h 3/4 dead center gutter FULL PAGE WITH BLEED 8.25 w x h *includes 1/8 bleed all around LIVE/NON-BLEED 7 w x 9.5 h TWO-THIRDS 4.62 w x 9.5 h HALF PAGE 7 w x 4.68 h QUARTER PAGE 3.4 w x 4.68 h Gatefold and inserts available! Submit artwork to art@lipulse.com LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com

EDITORIAL SCHEDULE Pulse delivers fresh, award-winning coverage of this region 10 times per year. 2 focused shopping guides supplement our publication!

MAY: THE HOME ISSUE Special Section: Top Realtors JUNE: THE HAMPTONS Special Section: Summer Destinations SUPPLEMENT: SUMMER ALMANAC The best places to Eat, Stay & Play 20,000 copies distributed via

8 EDITORIAL SCHEDULE Pulse delivers fresh, award-winning coverage of this region 10 times per year. 2 focused shopping guides supplement our publication! 2017 SCHEDULE FEBRUARY: THE LUXURY ISSUE Special Section: Travel MARCH: THE POWER ISSUE Special Sections: Money Makers and Legal Eagles APRIL: THE BODY ISSUE Special Section: Doctors of Distinction MAY: THE HOME ISSUE Special Section: Top Realtors JUNE: THE HAMPTONS Special Section: Summer Destinations SUPPLEMENT: SUMMER ALMANAC The best places to Eat, Stay & Play 20,000 copies distributed via the top summer venues across the Island prior to July 4th weekend. JUL/AUG: ARTS AND CULTURE SEPTEMBER: FALL FASHION Special Section: Weekend Getaways OCTOBER: THE DESIGN ISSUE Special Section: Designer Profiles & Project Reviews NOVEMBER: FOOD, WINE & SPIRITS Special Section: The Best Dining, Wine & Cocktails SUPPLEMENT: HOLIDAY GIFTED Our look book of the best gifts for the season! 20,000 copies distributed via quality retail hubs prior to Black Friday. DEC/JAN: HOLIDAY ISSUE Special Sections: Our Gift Guide Teaser and This Way Forward for a new you in the New Year Issues released prior to the 1st of each month. Insertion and Materials due the 5th of the preceding month LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com

desirable Long Islanders as well as like-minded users based beyond the

Leisure ROS Leaderboard (728 x 90) $2,400 HOME PAGE Large Vertical (270 x

OF ROLLS-ROYCE Leisure SECTION SPECIFIC In-post embed (300 x 250) $800

ROLLS-ROYCE SPONSORED CONTENT: $2,000 A one-month program includes: (1)

com Tagged Facebook post with each story Tagged Twitter post with each

9 DIGITAL LIPULSE.COM receives 100k+ page views monthly and provides a platform to reach desirable Long Islanders as well as like-minded users based beyond the geographic footprint of our print circulation. Leisure ROS Leaderboard (728 x 90) $2,400 HOME PAGE Large Vertical (270 x 450) $950 Sidekick 1 (300 x 250) $600 Sidekick 2 (300 x 250) $600 THE DAWN OF ROLLS-ROYCE Leisure SECTION SPECIFIC In-post embed (300 x 250) $800 Wide Skyscraper (160 x 600) $600 Sidekick (300 x 250) $300 THE DAWN OF ROLLS-ROYCE SPONSORED CONTENT: $2,000 A one-month program includes: (1) sponsored story or advertiser Q&A on lipulse.com Tagged Facebook post with each story Tagged Twitter post with each story 300 x 250 sidekick ad within each sponsored story 1 of 3 stories to be rotated onto the lipulse.com homepage THE DAWN OF ROLLS-ROYCE Premium placement and custom sizes upon request. All rates net per month.

seeking the best the Island has to offer.

$1,200 Large Vertical (270 x 450) $850 Sidekick (300 x 250) $500

10 EBLAST/NEWSLETTER Engage with our opt-in digital subscribers monthly. Our network consists of more than 30,000 culturally active influentials seeking the best the Island has to offer. Create a special offer or secure placement on one of our three monthly newsletters to reach the most powerful consumers! Newsletter EBLAST Exclusive $2,500 NEWSLETTER Leaderboard (728 x 90) $1,200 Large Vertical (270 x 450) $850 Sidekick (300 x 250) $500 Leaderboard (728 x 90) Exclusive Eblast Large Vertical (270 x 450) Sidekick (300 x 250) LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com

SOCIAL MEDIA Our social network is the largest, most active and most desirable on Long Island. Communicate to our following by promoting unique offers and announcing special events.

Engage our following with up to 5 posts over the course of a day as our Spotlight Instagrammer!

11 SOCIAL MEDIA Our social network is the largest, most active and most desirable on Long Island. Communicate to our following by promoting unique offers and announcing special events. FACEBOOK AND TWITTER Sponsored Mention $200 Contest (up to 5 mentions/month) $1,000+ INSTAGRAM TAKE-OVER $500 Curate the Pulse Instagram! Engage our following with up to 5 posts over the course of a day as our Spotlight Instagrammer! Provide the images and messages that best support you as an authority to draw our followers to your business. TWITTER TAKE-OVER $500 Curate the Pulse Twitter feed! Engage our following with up to 7 posts over the course of one day. Provide the images and messages that best support you as an authority to draw our followers to your business. FOLLOWERS: 32,351 16,637 13,010 Stats Increase Daily! Scan here for current web and social networking stats. ] 10% ] growth monthly on digital platforms

EVENTS Our events attract the region's socially

All promotions include live, print, web, eblast and

Activation includes branded merchandise, sampling,

milestone events: Legal Eagles Awards Dinner

& Polo Masquerade Ball Island Tasting March May

12 EVENTS Our events attract the region's socially active influentials! SPONSORSHIP OPPORTUNITIES Put your brand at the center of the excitement and mingle with VIPs. All promotions include live, print, web, eblast and social mentions prior to the event. Activation includes branded merchandise, sampling, large-scale visuals and individually positioned assets. THE BIG EVENTS Participate in our uniquely branded milestone events: Legal Eagles Awards Dinner Doctors Awards Dinner Hamptons Summer Mixer Picnic & Polo Masquerade Ball Island Tasting March May July/August September October November In-store and customized events available. Commitments begin at $3,500. LONG ISLAND S TOP PULSE MAGAZINE S A Night of Masquerade Ball

FEATURING: BRONSON SOFA, ALDEN SWIVEL CHAIR, GRAMERCY SQUARE COCKTAIL AND SIDE TABLE, ADDIE PULL-UP TABLE, TESSA LAMP, ASTON MIRROR, GOLD KNOTS, ANGLED CONE VASE, AMAZE RUG, BELGIAN LINEN-OATMEAL

hardware. 1047 Northern Blvd Roslyn NY 11576 info@longislandsportscars.com LongIslandSportsCars.com Phone: 516.478.4326 MANHASSET NEW YORK CITY PARAMUS GREENWICH MGBWHOME.

COM rolex oyster perpetual and sky-dweller are trademarks. We are excited to have Pulse as a partner.

Our brands love to be featured in their fashion stories too. Diane Wallace Marketing Director at Saks Fifth Avenue I love Pulse magazine!

I am looking forward to many more successful years partnering with Long Island s premier lifestyle publication!

13 FEATURING: BRONSON SOFA, ALDEN SWIVEL CHAIR, GRAMERCY SQUARE COCKTAIL AND SIDE TABLE, ADDIE PULL-UP TABLE, TESSA LAMP, ASTON MIRROR, GOLD KNOTS, ANGLED CONE VASE, AMAZE RUG, BELGIAN LINEN-OATMEAL DRAPES WITH BLACK NICKEL HARDWARE OYSTER PERPETUAL SKY-DWELLER ADVERTISERS OUR MODERN EVOLUTION FALL 2016 COLLECTION introducing > A NEW LAYER OF LUXURY Our brilliant collection of draperies & hardware Northern Blvd Roslyn NY info@longislandsportscars.com LongIslandSportsCars.com Phone: MANHASSET NEW YORK CITY PARAMUS GREENWICH MGBWHOME.COM ALL NEW DB11 PICTURED ABOVE. OOMINGDALES.COM WE VE ALWAYS WANTED TO LIVE ON THE ISLAND ROOSEVELT FIELD FEBRUARY 2016 UNTIL WE ARRIVE, WE INVITE YOU TO SHOP AT NEIMANMARCUS.COM rolex oyster perpetual and sky-dweller are trademarks. We are excited to have Pulse as a partner. We ve had a strong attendance at our events that have been listed in the magazine, and I personally appreciate the opportunity to meet more of the LI business community through Pulse events. Our brands love to be featured in their fashion stories too. Diane Wallace Marketing Director at Saks Fifth Avenue I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands we carry. The staff at Pulse are an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island s premier lifestyle publication! David Zuckerman Gelber & Mundy Jewelry and Watchwear The Staff at Long Island Pulse Magazine are a pleasure. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Pulse remains in our advertising budget for the fourth year. We re thrilled to be a part of their network. Dave Bofill Owner of Dave Bofill Marine Pulse has been absolutely wonderful to work with. We appreciate their creativity and flexibility as a marketing partner to provide us the best opportunity to showcase The Ritz-Carlton Residences, North Hills The President of RXR said their editorial coverage was the best yet in terms of describing the lifestyle offering. Emily Bock The Ritz-Carlton Residences Project Manager, Sales & Marketing

14 NOTES

15 LIPULSE.com LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com

20 18 PULONGL ISLASE ND

20 18 PULONGL ISLASE ND LONG ISLAND PULSE 20 18 DEFINING Life, Style & Culture LONG ISLAND PULSE LA VIDA LUXE IT IS NOW TIME TO INDULGE TIME TO TRAVEL DISCOVER ADVENTURE TRENDSPOTTING FASHION FOR ELEGANT LIVING LONG ISLAND PULSE