Sì SPOSAITALIA COLLEZIONI 2O18

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Myrtle Sparks
6 years ago
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2O18 Pure Essential Innovative Fashionable A suspended dimension with a strong emotional impact that is transformed into the perfect runway.

2 2O18 Pure Essential Innovative Fashionable A suspended dimension with a strong emotional impact that is transformed into the perfect runway. The ideal contrast between black & white, light & shadow, further accentuates the innovative character of the event, which is increasingly mindful of both glamour and the market. A many-sided concept encapsulated in the new image. 3

3 INDEX 2 The new project 4 The exhibitors 6 The buyers 8 Fashion show 1O White carpet 12 Media plan 14 Communication Channels 16 What they say about us 2

THE NEW PROJECT A point of reference for the bridal industry, Sì Sposaitalia presents it self to the market with a new strategy: MORE GLAMOUR MORE APPEAL MORE COMPETITIVE MORE INTERNATIONAL New

4 THE NEW PROJECT A point of reference for the bridal industry, Sì Sposaitalia presents it self to the market with a new strategy: MORE GLAMOUR MORE APPEAL MORE COMPETITIVE MORE INTERNATIONAL New dates: bringing forward the international calendar 6-9 APRIL 2O18 Milan, the fashion, culture and art capital becomes the perfect setting for dedicated bridal events held in the city: Milano XL Triumph of Love White Carpet: the fashion event that combines fashion and manufacturing thanks to the collaboration between stylists and companies 2 3

EXHIBITORS 2017 21O Collections +1O% Increase in Brands compared to 2016 35% International exhibitors from 20 countries Top

5 EXHIBITORS O Collections +1O% Increase in Brands compared to % International exhibitors from 20 countries Top Ten international countries present: 27% Spain 10% France 8% Lebanon 6% England 6% Turkey 5% Greece 5% Israel 5% Holland 4 5

EXHIBITORS 2O17 THE PRODUCT CATEGORIES Accessori Pamu Alessandra Avallone Alfred Angelo Allure Allure Bridals Altarocca Cerimonia Uomo Althea G Amelia Casablanca Amrany Ayala Andrea Versali Cerimonia

6 EXHIBITORS 2O17 THE PRODUCT CATEGORIES Accessori Pamu Alessandra Avallone Alfred Angelo Allure Allure Bridals Altarocca Cerimonia Uomo Althea G Amelia Casablanca Amrany Ayala Andrea Versali Cerimonia Angela By Valerio Luna Angelotoma Anna Bella Anna Cecere Anna Tumas Annagemma Milano Annalisa Crea Antonella Del Brusco Antonio D errico Antonio Notaro Luxury Antonio Riva Milano As Seleccion Assia Spose Atelier Emelia Paris Atlahua Badgley Mischka Bellantuono Bridal Group Bellantuono Le Collezioni Bellantuono Sartoria Betty Tran Bianco Evento Blue & Rose By Penrose Blumarine Sposa Brutta Bridal Couture Calzoleria Marini Dal 1945 Carla Carla Ruiz Capri Sposa Carmen Cara Catherine Deane Celeste Charlie Brear Chirico Sposa Corizzi Creazioni Maria Pia Curvy Allure Dalin Diamonds By Lilly Diplomatica Dominiss Drap Dream & Love Sposa Eddy K. Elihav Sasson Elisabetta Polignano Emanuele Valenti Emiliano Bengasi Couturier Enzo Miccio Bridal Collection Enzoani Esperanza By Manu Garcia Esposacouture Esthefan Evasse Fara Fiesta Fara Sposa Fashion New York Fashion Trade Ferracuti Flora Francesco Italy Gaby Charbachy Gai Mattiolo Galizia By Enza Nardelli Gatti Nolli Couture Gemy Maalouf Bridal Giada Curti Giotta Spose Giovanna Sbiroli Giuseppe Papini Grimaldi Cerimonia Uomo Gritti Spose Hannibal Laguna Atelier I Sarti Impero Couture Impero Diamonds Impero Junior Impero Sposa Impero Uomo Inadore.com Inmaculada Garcia Innocentia Iris Noble Isabel Sanchis Italcopri Jenny Packham Jillian Julien Couture Julien Mattion Katya Katya Shehurina Kirico Cerimonia Uomo Kisui Berlin Kreisicouture L adoralisa Lambert Creations Le Damigelle Di Musani Le Rose & Co Spose Leila Hafzi Lexus Lilly Linea Raffaelli Lorenz Cerimonia Luana Polimeni Lucciano Rivieri Luigi Auletta Luisa Sposa Lusan Mandongus Madison James Maestrami Magnani Bridal Couture Maison Signore Manu Garcia Marcela De Cala Maria Coca Mariel Sposa Mark Lesley Marylise Matilde Cano Mcurvy Menbur Mg Arcione Mia Couture Michela Ferriero Bridal Chic Mikael Modeca Collection Modeca Le Papillon By Modeca Moncho Heredia Monica Loretti Ms Moda Musani Couture Musani Uomo My Lady Italia Mysecret Sposa Novia D art Noya By Riki Dalal Nugnes Couture Shoes Nugnes Sposa Shoes O pen Shoes By Penrose Olvi s Ozlem Suer Pancaldi&B Paola Blu Paoul Wedding & Gala Passions By Lilly Pat Maseda Penrose Handbags Penrose Lingerie Penrose Shoes Petrelli Uomo Pollardi Premiere Maison Priamos Prive Purewhite By Lilly Radiosa Raffaello Randy Fenoli Bridal Regina Schrecker Sposa Rembo Styling Riki Dalal Haute Couture Rita Mode Romeo Gigli Plus Rosanna Perrone Rosi Girl Saboroma Sadoni Saiid Kobeisy Serrese Shave Shop With Love By Penrose Siciliano Cerimonia Sologioie Sonia Peña Sophie Et Voila Susanna Rivieri Susanna Rivieri Donna Tarik Ediz Tea Bride Thana Theia Toi Couture Tony Ward Top Class Fashion Top Class Shoes Torre Fashion Group Tosca Spose Tot-Hom Trilogy Trinchera Spose Valentini Valerio Luna Vela Veronica Jeanvie Paris Vg Zolotas Victor J. Victoria F. Vinni Vivien V. Luxury Whynot By Penrose Yiju 6 7

BUYERS 2O17 Boutiques, buying offices, distributors, wholesalers, wedding wear and accessory stores, showrooms and wedding planners 8,O4O Buyers, +4% compared to 2016, which include: 6,O34 Italians

7 BUYERS 2O17 Boutiques, buying offices, distributors, wholesalers, wedding wear and accessory stores, showrooms and wedding planners 8,O4O Buyers, +4% compared to 2016, which include: 6,O34 Italians 52% South and Islands 34% North Italy 14% Central Italy 2,OO6 International buyers From 67 countries Top Ten international countries present: 16% Japan 5% Germany 5% France 5% Greece 4% Spain 4% China 4% Russian Federation 3% Switzerland 3% USA 1% Portugal 8 9

SURVEY 2O17 HOW SATISFIED WERE YOU WITH YOUR VISIT TO Sì SPOSAITALIA COLLEZIONI? 75% Extremely 19% Very 4% Not sure WOULD YOU RECOMMEND Sì SPOSAITALIA TO A FRIEND OR COLLEAGUE?

8 SURVEY 2O17 HOW SATISFIED WERE YOU WITH YOUR VISIT TO Sì SPOSAITALIA COLLEZIONI? 75% Extremely 19% Very 4% Not sure WOULD YOU RECOMMEND Sì SPOSAITALIA TO A FRIEND OR COLLEAGUE? 86% Definitely 10% Ye s 4% Not sure HOW IMPORTANT IS TAKING PART AT Sì SPOSAITALIA FOR YOU? 72% Extremely 24% Very 4% Not sure HOW SATISFIED WERE YOU WITH THE SALES ACTIVITIES TAKING PLACE AT THE FAIR? 70% Extremely 27% Very 3% Not sure 10 11

HOSTED BUYERS 2O18 +6O% compared to the 2017 edition 2OO Hosted buyer Saudi Arabia Australia Belgium China Dubai Japan Hong Kong, Kazakhstan Kuwait Iran Lebanon Holland Russian Singapore South Africa

9 HOSTED BUYERS 2O18 +6O% compared to the 2017 edition 2OO Hosted buyer Saudi Arabia Australia Belgium China Dubai Japan Hong Kong, Kazakhstan Kuwait Iran Lebanon Holland Russian Singapore South Africa Turkey Ukraine Usa Meticulously selected purchasing managers and international top spenders to maximise business for the exhibitors. A dedicated hospitality programme to fully experience the event. In collaboration with ITA (Italian Trade Agency) PROVENANCE OF INTERNATIONAL BUYERS 30% Europe 29% Asia 19% North America 12% Russia, Former Soviet Union countries 10% Middle East 12 13

10 FASHION SHOW A moment of intense emotion and communication. A runway dedicated to special occasions that becomes the number one and preferred showcase to promote Italian companies internationally. 12 Runway shows 4 Events each day 3OO Dresses 14 15

WHITE CARPET The main event of Sì Sposaitalia Collezioni will be taking place in a prestigious location with the participation of the most authoritative fashion brands and the most qualified national

11 WHITE CARPET The main event of Sì Sposaitalia Collezioni will be taking place in a prestigious location with the participation of the most authoritative fashion brands and the most qualified national and international buyers A cult fashion industry journalist will select the stylists who will exclusively present the gowns Leading sector exhibitors will be creating gowns designed by selected stylists A runway dedicated to special occasions A leading showcase to promote style, elegance and attention to detail for occasion-wear looks 16 17

12 COMMUNICATION - MEDIA PLAN Sector-specific media, daily newspapers, blogs and online newspapers. Arabia Weddings Book Moda Sposa Brides Bridal Buyers Collezioni Haute Couture Elle Spose Fashion Network Io Donna Wedding Book Il Corriere Della Sera Il Giorno Jm Just Married La Repubblica Mariages Modem Novias De Espana Sposa Facts Sposi Magazine Tv Moda Vogue Sposa Wedding Style Wine And Wedding White Magazine Zankyou 18 19

13 COMMUNICATION CHANNELS NEWSLETTER Periodic newsletter sent to our network WEBSITE Awash with content and fully integrated with our social networks, accessible 365 days a year to always be fully up to speed with the latest wedding sector news and trends EVENTS An abundant calendar of runway shows and events SOCIAL MEDIA MANAGEMENT Social media and community management on the following social media channels: Facebook, Twitter, Instagram, LinkedIn and YouTube INTERNATIONAL MEDIA PLAN Media plan for national and international newspapers RE-TARGETING CAMPAIGN Re-targeting campaign to increase visitor numbers in a targeted and selective manner 20 21

Sì SPOSAITALIA COLLEZIONI WHAT THE EXHIBITORS SAY ABOUT US WHAT THE BUYERS SAY ABOUT US ANTONIO RIVA Sposaitalia is the place where interesting international buyers get together BUYER RUSSIA Very

In a few words: efficiency, dynamism, feeling and participation BUYER USA Internationality of varying quality ANNAGEMMA We ve seen the world, from the United Arab Emirates to South Africa, from

14 Sì SPOSAITALIA COLLEZIONI WHAT THE EXHIBITORS SAY ABOUT US WHAT THE BUYERS SAY ABOUT US ANTONIO RIVA Sposaitalia is the place where interesting international buyers get together BUYER RUSSIA Very interesting brands ELISABETTA POLIGNANO Sposaitalia is such a positive experience. In a few words: efficiency, dynamism, feeling and participation BUYER USA Internationality of varying quality ANNAGEMMA We ve seen the world, from the United Arab Emirates to South Africa, from Northern Europe to Italy in just three hours BUYER CINA On-trend, original and beautiful ANTONELLA DEL BRUSCO Sposaitalia is the most amazing trade fair I ve participated in in the past 20 years. A full immersion in absolute beauty. BUYER HONG KONG I love it GAI MATTIOLO Sposaitalia is a special event as it can be classic, delicate and innovative at the same time. GIUSEPPE PAPINI Besides Italians, we ve met many Japanese and Koreans

15 Elena Jemmallo Tel / Rita Pettazzoni rita.pettazzoni@fieramilano.it Tel / sposaitaliacollezioni@fieramilano.it Follow us 24 25

Sì SPOSAITALIA 2O19 COLLECTION

Sì SPOSAITALIA 2O19 COLLECTION Style Innovation Dream Glamour An instant, a breath that becomes eternal, forever set in time. A high level of style that cannot but amaze. Reality and dream meet to give