Sì SPOSAITALIA 2O19 COLLECTION

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Erik Manning
5 years ago
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2 Sì SPOSAITALIA 2O19 COLLECTION Style Innovation Dream Glamour An instant, a breath that becomes eternal, forever set in time. A high level of style that cannot but amaze. Reality and dream meet to give life to a silent emotion. 3

3 INDEX The event The exhibitors Visitors in 2018 Hosted buyer 2018 Survey What exhibitors and buyers say about us Fashion show Sì White Carpet by Sposaitalia Collections Communication Media plan Communication channels 2

THE EVENT A landmark in the bridal world, Sì Sposaitalia Collections is entering the market with a strategy: GLAMOUROUS ATTRACTIVE COMPETITIVE INTERNATIONAL 5-8 APRIL 2O19 Milan, the capital of

4 THE EVENT A landmark in the bridal world, Sì Sposaitalia Collections is entering the market with a strategy: GLAMOUROUS ATTRACTIVE COMPETITIVE INTERNATIONAL 5-8 APRIL 2O19 Milan, the capital of fashion, culture and art becomes the perfect setting for dedicated bridal events held in the city: Milano Bridal Week: week of bridalwear Sì White Carpet by Sposaitalia Collections: the glamour event that brings onto the runway original capsules collections, designed by stylists and created by major companies in the sector 2 3

THE EXHIBITORS 21O Collections Top Players: Amelia Casablanca, Antonio Riva, Bellantuono Bridal Group, Blumarine, Carlo Pignatelli, Dalin, Elisabetta Polignano, Iris Noble, Luisa Sposa, Maison

5 THE EXHIBITORS 21O Collections Top Players: Amelia Casablanca, Antonio Riva, Bellantuono Bridal Group, Blumarine, Carlo Pignatelli, Dalin, Elisabetta Polignano, Iris Noble, Luisa Sposa, Maison Signore, Musani Couture, Nicole Fashion, Tosca Group 35% international exhibitors Top Ten international presences: Spain Germany Lebanon France Netherlands Belgium Greece United Kingdom USA Denmark 4 5

MAIN EXHIBITORS IN 2O18 Antonio Riva Milano Accademia Belle Arti Frosinone Amalia Baffa Amelia Casablanca Ana Torres Anny Lin Bridal Magnani Bridal Couture Andrea Versali Cerimonia Betty Tran

6 MAIN EXHIBITORS IN 2O18 Antonio Riva Milano Accademia Belle Arti Frosinone Amalia Baffa Amelia Casablanca Ana Torres Anny Lin Bridal Magnani Bridal Couture Andrea Versali Cerimonia Betty Tran International Bianco Evento Galizia Sposa Italiana Calzaturificio Ferracuti Calzaturificio Francesco Nugnes Sposa Shoes Première Maison Carla Carlo Pignatelli Catherine Deane Cecere Ciro,Anna Cecere Anna Bella Altarocca Cerimonia Uomo Manila Novias Rosa Rueda,Prive,Manila,Coctel Europa Matilde Cano Costantino Le Rose & Co Spose,Creations Larusse Maria Pia Creazioni Dahlia Design Vinni,Dalin Delsa Demclassic,Dem Italiana, Papilio Mcburn White Calzoleria Marini Sophie Et Voila,Charlie Brear,Leila Hafzi, Dreamteam Elihav Sasson Emiliano Bengasi Couturier Enzo Miccio Esposacouture Esseddi Alta Moda Sposa,Rosanna Perrone Lexus Kirico Cerimonia Uomo,Emanuele Valenti, Sophia Tolli Regina Schrecker Glamour,Ffc Creative Group Flat Fashion Sarl,Gaby Charbachy Liceo Modisteria Angelotoma Gatti Nolli Couture Gemy Maalouf Bridal,Beside Couture Bridal,Gemy Maalouf Cymbeline Forever,Cymbeline Grupo Noiva,Susanna Rivieri,Lucciano Rivieri Miss Kelly - Thesposagroup Gruppo Vela Penrose Shoes,Blue & Rose,Penrose Lingerie Esperanza By Manu Garcia,Manu Garcia,Hannibal Laguna Atelier Idolteks Tekstil Ltd Sti,Torres Cerimonia Pancaldi & B. Cerimonia Perla Rossa,Dione,Inadore.com,Nite Chic,Inadore.com Maestrami Cerimonia Iris Noble Jillian Juana Llop Tarik Ediz Katya Katya Kisui Berlin Nicky Vankets Kreisicouture La Belle Mariée Italia,Eddy K. La Venere Di Antopa L adoralisa Lady Roman,Issima Le Spose Lambert Creations Toispose,Toi Elegance Cerimonia,Toicouture Maria Coca Lilly Lana Müller Capri Sposa, Michela Ferriero Bridal Chic,Lorenz Cerimonia Luigi Convertini Cerimonia Luisa Sposa Lusan Mandongus Giada Curti Haute Couture Artesania Florencia Maison Signore Msmoda,Marbo Marco Cucinotta Mariel Sposa Marylise,Rembo Styling Rs Couture,Le Voile By Rios Matrimonio.com Menbur Mg Arcione Sonia Peña Modeca - Le Papillon By Modeca,Modeca Monica Loretti Elisabetta Polignano Musani Mysecret Sposa Grittispose New Valentina Nicole Fashion Group Innocentia Divina Blumarine Sposa,Capsule I m Isola Marras,Bellantuono Bridal Group Nuribel,Nuribel Style,Nuribel Couture,Nuribel Collection Pollardi Fashion Group,Daria Karlozi,Ida Torez Rara Avis,Ange Etoiles Cailan d Rita Mode Giuseppe Rocchini Saboroma New York Sadoni Saiid Kobeisy Atelier Emelia Paris,Atelier Emelia Paris Scribano Industria Confezioni Srl,Privè Collection,Siciliano Cerimonia Serrese,Serrese Corizzi,Seven Fashion Style Di Congedo Salvatore,Diplomatica Justin Alexander Signature Terani Couture Lebole Cerimonia Tosca Spose Petrelli Pat Maseda Sposa,Pat Maseda Accessori,Pat Maseda Uomo Trilogy Ghirardelli Black Tie Linea Raffaelli Tina Valerdi Barcelona Vps Industria Sposa Srl,Regina Schrecker Sposa,Mara Vallone Wtoo,Willowby,Watters,Watters Marcela De Cala,White Pearls Yi Ju,Yi Ju Atelier Zolotas 6 7

VISITORS IN 2O18 Boutiques, buying offices, distributors, wholesalers, wedding wear and accessory stores, showrooms 7,982 visitors 75% Italian and 24% international Carefully selected

7 VISITORS IN 2O18 Boutiques, buying offices, distributors, wholesalers, wedding wear and accessory stores, showrooms 7,982 visitors 75% Italian and 24% international Carefully selected buyers and workers in the industry in order to guarantee an exclusively BtoB event Top Ten international presences: Japan Germany China France Spain USA Russia Greece Austria Hong Kong 8 9

HOSTED BUYER 2O19 Saudi Arabia Australia Belgium China United Arab Emirates Japan 2OO Hosted buyer Hong Kong Kazakhstan Kuwait Iran Lebanon Netherlands Russia Singapore South Africa Turkey Ukraine

8 HOSTED BUYER 2O19 Saudi Arabia Australia Belgium China United Arab Emirates Japan 2OO Hosted buyer Hong Kong Kazakhstan Kuwait Iran Lebanon Netherlands Russia Singapore South Africa Turkey Ukraine USA Meticulously selected purchasing managers and international top spenders to maximise business for the exhibitors. A dedicated hospitality programme to experience the event in full. Business appointments with My Matching: a calendar of planned and specific meetings. In collaboration with ITA - Italian Trade Agency INTERNATIONAL BUYERS BY GEOGRAPHICAL AREAS 30% Europe 29% Asia 19% North America 12% Russia and former URSS countries 10% Middle East 10 11

9 2018 SURVEY HOW SATISFIED WERE YOU WITH YOUR VISIT TO Sì SPOSAITALIA COLLECTIONS 78.7% Extremely satisfied 17.2% Very satisfied 4.1% Don t know WOULD YOU RECOMMEND Sì SPOSAITALIA TO A FRIEND OR COLLEAGUE? 85.6% Yes, definitely 10.6% Yes 3.8% Don t know HOW SATISFIED WERE YOU WITH THE SALES ACTIVITIES TAKING PLACE AT THE TRADE SHOW? 75.2% Extremely satisfied 22.4% Very satisfied 2.4% Don t know 12 13

Sì SPOSAITALIA COLLEZIONI WHAT EXHIBITORS SAY ABOUT US WHAT BUYERS SAY ABOUT US Nicole Fashion Group This new edition exceeded all our expectations, as did the number of traders we registered in our

Antonio Riva Milano We were able to meet many buyers from countries we have fewer trading relationships with, such as the USA, Korea and even Mexico. CANADA Buyer Everything is possible!

10 Sì SPOSAITALIA COLLEZIONI WHAT EXHIBITORS SAY ABOUT US WHAT BUYERS SAY ABOUT US Nicole Fashion Group This new edition exceeded all our expectations, as did the number of traders we registered in our stand. USA Buyer That s incredible, I recommend it to everyone! Antonio Riva Milano We were able to meet many buyers from countries we have fewer trading relationships with, such as the USA, Korea and even Mexico. CANADA Buyer Everything is possible! Elisabetta Polignano We noticed a considerable number of buyers, from Italy and from all over the world. FRANCE Buyer Many different brands with interesting styles and prices. Carlo Pignatelli Participating in Sì Sposaitalia gave us the opportunity to meet buyers from all over the world, with whom we started a number of very interesting collaborations. HONG KONG Buyer I m so happy to attend the fashion show, because they ve totally different styles Iris Noble Sì Sposaitalia is an event in which you can meet highlevel buyers, who are very aware of product quality and can truly appreciate it, including in terms of style. QATAR Buyer Amazing experience! 22 23

11 FASHION SHOW A moment of intense emotion and communication. A runway dedicated to special occasions that becomes the first and privileged showcase to valorise Italian companies at an international level. 11 Fashion shows 4 Appointments per day 3OO Gowns starring 14 17

SÌ WHITE CARPET BY SPOSAITALIA COLLECTIONS The exclusive runway that invites designers into the prêt-àporter universe, to create original capsule-collections working with leading companies in the

12 SÌ WHITE CARPET BY SPOSAITALIA COLLECTIONS The exclusive runway that invites designers into the prêt-àporter universe, to create original capsule-collections working with leading companies in the bridal sector. The guiding artist in the project is a journalist, a cult in the fashion world. A special evening with fashion shows and cocktails, with journalists, professionals, influencers and special guests. Presentation of the Sì Sposaitalia Award, the exclusive prize that rewards excellence in the bridal-fashion world. During the first edition, the award was given to Anna Molinari (the founder of Blumarine) for lifetime achievements

13 COMMUNICATION - MEDIA PLAN Sector-specific media, daily newspapers, blogs and online newspapers. Arabia Weddings (EAU) Brides Brides (CN) Bridal Buyers Collezioni Haute Couture Corriere della Sera Cosmopolitan (UK) Elle Mariage Elle Spose Fashion Network Io Donna Wedding Book Il Giorno La Repubblica Mariages Modem Novias (ES) Senken Shimbun (JP) Sposa Facts (NL) Tv Moda Vanityfair.it Vogue Sposa Wedding Style (TK) White Magazine WWD (USA) 18 21

14 COMMUNICATION CHANNELS NEWSLETTER Periodic newsletter sent to our network INTERNET WEBSITE With loads of contents and fully integrated with our social networks, to be always up to speed with the latest news and trends in the wedding sector EVENTS An intense calendar of runway shows and events SOCIAL MEDIA MANAGEMENT Social media and community management on social media channels INTERNATIONAL MEDIA PLAN MEDIA PLANNING for national and international newspapers RE-TARGETING CAMPAIGN Re-targeting campaign to increase visitor numbers in a targeted and selective manner 22 21

15 Elena Jemmallo Tel. 02/ Rita Pettazzoni Tel. 02/ Follow us

Sì SPOSAITALIA COLLEZIONI 2O18

Sì SPOSAITALIA COLLEZIONI 2O18 1 2 2O18 Pure Essential Innovative Fashionable A suspended dimension with a strong emotional impact that is transformed into the perfect runway. The ideal contrast between black & white, light & shadow,